{"id":20450,"date":"2021-04-22T10:53:30","date_gmt":"2021-04-22T08:53:30","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&#038;p=20450"},"modified":"2021-06-06T10:45:00","modified_gmt":"2021-06-06T08:45:00","slug":"evenement-de-lassociation-de-commerce-swiss-10-idees-pour-un-marketing-plus-efficace","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-de-lassociation-de-commerce-swiss-10-idees-pour-un-marketing-plus-efficace\/","title":{"rendered":"Ev\u00e9nement de l&#8217;ASSOCIATION DE COMMERCE.swiss : \u00ab 10 id\u00e9es pour un marketing plus efficace \u00bb"},"content":{"rendered":"<p><strong>Un marketing efficace est un facteur de succ\u00e8s important et de nouvelles id\u00e9es de marketing peuvent aider votre entreprise \u00e0 encore mieux r\u00e9ussir.<\/strong><\/p>\n<p><strong>Lors de notre \u00e9v\u00e9nement du mercredi 9 juin 2021, nous vous pr\u00e9senterons 10 id\u00e9es marketing en 90 minutes.<\/strong> Si la situation sanitaire le permet, l&#8217;\u00e9v\u00e9nement aura lieu \u00e0 l&#8217;h\u00f4tel Alpha-Palmiers de Lausanne (\u00e0 deux pas de la gare), sinon nous l&#8217;organiserons sous forme de webinaire.<\/p>\n<p><strong>Programme:<br \/>\n<\/strong>17h00\u00a0 \u00a0Caf\u00e9 de bienvenue<br \/>\n17h15\u00a0 \u00a0Bienvenue<br \/>\n17h25\u00a0 \u00a0<strong>Pull au lieu de Push: Mobile Retail Marketing avec Profital<\/strong><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Mario Rubinetti, Sales- &amp; Campaign-Manager, Profital<br \/>\n<\/em>17h34\u00a0 \u00a0<strong>Opportunit\u00e9s digitales avec le co-op marketing<\/strong><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Olivier Carr\u00e9, Team Manager SEA, Webrepublic<\/em><em><br \/>\n<\/em>17h43\u00a0 <strong>Comment le scoring peut am\u00e9liorer la performance de vos campagnes display<br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/em><\/strong><em>Alain\u00a0\u00a0Pezzoni, CEO, BeOnPerf.com<\/em><br \/>\n18h52\u00a0 \u00a0<strong>Acquisition de nouveaux clients \u00e0 l&#8217;aide de mailings partiellement adress\u00e9s<\/strong><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/em>aux m\u00e9nages actifs en mati\u00e8re de commande<br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Pierre-Hubert Dlaska, Membre de la direction, Chef des ventes, Quickmail AG<\/em><em><br \/>\n<\/em>18h01\u00a0 \u00a0<strong>3 effets de levier de base pour booster son Marketing PPC sans effort\u00a0<\/strong><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Daniel Haddad, Digital Strategist, SEMSEA<\/em><em><br \/>\n<\/em>18h10\u00a0 \u00a0<strong>ABOUT YOU, l\u2019application pour savoir ce que pensent les Suisses<\/strong><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Julien Kolly, About You Services SA<br \/>\n<\/em>18h19\u00a0 \u00a0<strong>La vid\u00e9o 360 : du branding \u00e0 la performance<\/strong><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Pierre Berendes, Managing Director, GAMNED! SWITZERLAND<br \/>\n<\/em>18h28\u00a0 \u00a0<strong>Le canal marketing le plus inexplor\u00e9 du e-commerce (en anglais)<\/strong><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Franz Klingler, Senior Consultant, ParcelLab Suisse<br \/>\n<\/em>18h37\u00a0 \u00a0<strong>Mobile Messaging &#8211; Maximum conversion with Telegram and SMS (en anglais)<\/strong><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Fabrizio Salanitri, CEO, HORISEN AG<br \/>\n<\/em>18h46 \u00a0 <strong>Campagne CROSSMEDIA lanc\u00e9e en toute simplicit\u00e9<\/strong><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Paul R\u00f6hrig, Media &amp; Partner Management, Converto<br \/>\n<\/em>18h55\u00a0 \u00a0Fin de l&#8217;\u00e9v\u00e9nement<br \/>\n19h00\u00a0 \u00a0Ap\u00e9ritif<\/p>\n<p><strong>Quand :<\/strong> Mercredi 09.06.2021 de 17h00 \u00e0 19h30<br \/>\n<strong>O\u00f9 :<\/strong> H\u00f4tel Alpha-Palmiers, Lausanne<\/p>\n<p>Participez et laissez-vous inspirer!<\/p>\n<p><a href=\"https:\/\/willcome.to\/v2FZUy\" target=\"_blank\" rel=\"noopener\"><strong>Inscription<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":4578,"featured_media":-1,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-20450","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-hotel-alpha-palmiers","event_organizer-association-de-commerce-swiss"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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