{"id":23376,"date":"2022-02-10T16:34:35","date_gmt":"2022-02-10T15:34:35","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&#038;p=23376"},"modified":"2022-02-28T08:20:21","modified_gmt":"2022-02-28T07:20:21","slug":"webinaire-social-commerce","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/webinaire-social-commerce\/","title":{"rendered":"Webinaire Social Commerce"},"content":{"rendered":"<p><strong>Depuis des ann\u00e9es, on pr\u00e9dit que le Social Commerce deviendra le prochain grand changement dans le secteur du commerce. Le coronavirus a provoqu\u00e9 une acc\u00e9l\u00e9ration et les plates-formes connues comme Facebook, Instagram, Pinterest et TikTok ont adopt\u00e9 la tendance.<\/strong><\/p>\n<p>Aujourd&#8217;hui, les ventes se font encore par le biais de la market place\u00a0ou d&#8217;un lien vers la\u00a0boutique en ligne. Mais que se passe-t-il lorsque le check-out, etc. se fera directement sur les plates-formes ?<\/p>\n<p>L&#8217;\u00e9tude Social Commerce de la ZHAW a document\u00e9 le statut actuel du commerce social en Suisse et montre \u00e0 quoi ressemblera l&#8217;avenir.<\/p>\n<p>Lors de notre webinaire<strong>\u00a0le jeudi 10 mars 2022 de 10h \u00e0 11h<\/strong>, deux expertes nous montreront ce que\u00a0nous attend d&#8217;un point de vue strat\u00e9gique et comment nous pouvons vendre nos produits\u00a0avec succ\u00e8s\u00a0via les m\u00e9dias sociaux.<\/p>\n<p><strong>Alexandra Scherrer, CEO, <a href=\"https:\/\/carpathia.ch\/\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/carpathia.ch\/\">Carpathia AG<\/a><\/strong><\/p>\n<ul>\n<li>\u00c9tude Social Commerce &#8211; O\u00f9 en est la Suisse ?<\/li>\n<li>Le Social Commerce est-il le nouveau shopping en ligne ?<\/li>\n<li>Approche strat\u00e9gique du Social Commerce &#8211; les questions cl\u00e9s<\/li>\n<\/ul>\n<p><strong>Olivier Carr\u00e9, Co-Head SEA, <a href=\"https:\/\/webrepublic.com\/fr\/\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/webrepublic.com\/fr\/\">Webrepublic AG<\/a><\/strong><\/p>\n<ul>\n<li>Classement des canaux : Qu&#8217;est-ce que je communique et par quel canal ?<\/li>\n<li>Les groupes cibles et les possibilit\u00e9s de s\u00e9lection\u00a0: Quand est-ce que j&#8217;utilise des algorithmes ?<\/li>\n<li>Ai-je vraiment besoin d&#8217;influenceurs ?<\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/willcome.to\/vTYEW8\">Inscrivez-vous d\u00e8s maintenant &#8211; nous nous en r\u00e9jouissons.<\/a><\/strong><\/p>\n","protected":false},"author":4578,"featured_media":-1,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-23376","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-webinar","event_organizer-association-de-commerce-swiss"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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