{"id":23671,"date":"2022-02-28T08:13:25","date_gmt":"2022-02-28T07:13:25","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&#038;p=23671"},"modified":"2022-02-28T09:20:33","modified_gmt":"2022-02-28T08:20:33","slug":"accelerom-gs1-lunch-learn-zum-thema-category-management","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/accelerom-gs1-lunch-learn-zum-thema-category-management\/","title":{"rendered":"Accelerom &#038; GS1 Lunch &#038; Learn zum Thema Category Management"},"content":{"rendered":"<p><strong>Shopper werden t\u00e4glich mit unz\u00e4hligen Aktionen und Werbung konfrontiert. Um in dieser Flut aufzufallen, m\u00fcssen Promotionen die richtigen Shopper auf den richtigen Touchpoints mit den richtigen Inhalten ansprechen. Neue, relevante Shopper Insights k\u00f6nnen helfen auf die richtigen Touchpoints zu setzen.<\/strong><\/p>\n<p>Dieses Lunch &amp; Learn richtet sich an Expertinnen und Experten im Bereich des Category Management und der Marktbearbeitung, die Erfolgspotenziale in Bezug auf Promotionen erschliessen wollen.<\/p>\n<p>Im Lunch &amp; Learn vom 8. M\u00e4rz 2022 diskutieren Conrad B\u00fchler (Leiter Category Management Ausbildung; GS1 Switzerland) und Dr. Marco Radojevic (Accelerom AG) wie im Rahmen des 8- Schritte-Prozess des Category Management erfolgreichere Promotionen m\u00f6glich werden. Dabei werden folgende Themen besprochen:<\/p>\n<ul>\n<li>8-Schritte-Prozess insbesondere Kategorie-Definition und -Taktiken<\/li>\n<li>Welche Shopper Insights braucht es?<\/li>\n<li>Use Case: Schl\u00fcssel-Touchpoints f\u00fcr Promotionen<\/li>\n<\/ul>\n<p><strong><a href=\"http:\/\/www.accelerom.com\/gs1-switzerland-lunch-learn-wie-steigern-sie-den-promotionserfolg-im-category-management-8-3-22\/\" target=\"_blank\" rel=\"noopener\">Mehr Details zum Webinar\u00a0<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/us06web.zoom.us\/webinar\/register\/9616450959965\/WN_fjEWHFeQRsWEDJ2onzJqZg\" target=\"_blank\" rel=\"noopener\">Zur Anmeldung<\/a><\/strong><\/p>\n","protected":false},"author":4578,"featured_media":-1,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-23671","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-webinar","event_organizer-accelerom-ag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accelerom &amp; 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