{"id":25743,"date":"2022-05-16T09:40:07","date_gmt":"2022-05-16T07:40:07","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&#038;p=25743"},"modified":"2022-05-16T10:59:54","modified_gmt":"2022-05-16T08:59:54","slug":"a-b-testing-personalisierung","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/a-b-testing-personalisierung\/","title":{"rendered":"Event CONVERSION SAFARI: A\/B-Testing &#038; Personalisierung"},"content":{"rendered":"<p>Die CONVERSION SAFARI geht in die n\u00e4chste Runde. Kameleoon sorgt nicht nur f\u00fcr viel Input in den Bereichen A\/B-Testing und Personalisierung, sondern liefert Ihnen anhand erfolgreicher Use Cases unserer Kunden Inspirationen und Tipps f\u00fcr Ihre Conversion Optimierungsstrategie.<\/p>\n<p>Wer also mit A\/B-Testing starten m\u00f6chte, schon erste Erfahrungen in diesem Bereich gesammelt hat oder bereit ist, seinen Testing- und Personalisierungsstack zu challengen, darf diese CONVERSION SAFARI nicht verpassen.<\/p>\n<p>Christoph Rottler ist Managing Director DACH bei Kameleoon. Mit \u00fcber 10 Jahren Erfahrung im Bereich A\/B-Testing und Personalisierung hat Christoph hunderte von Conversion-Optimierungsprojekten von SEA\/ SMA bis hin zu On-Page-Kampagnen durchgef\u00fchrt und greift auf einen riesigen Erfahrungsschatz aus verschiedensten Branchen zur\u00fcck.<\/p>\n<p>Mit Erik Blatter haben wir einen Speaker dabei, welcher mit seiner Erfahrung aus \u00fcber einer Dekade digitalem Marketing und Google Ads Conversion Optimierung die besten Voraussetzungen f\u00fcr einen ausf\u00fchrlichen Beitrag \u00fcber \u201eDie Symbiose zwischen Anzeige und Landingpage\u201c mitbringt. Erik hat verstanden, dass man beides getrennt steuern kann, der Erfolg jedoch wesentlich h\u00f6her ist, wenn man Conversion Optimierung \u00fcber Grenzen hinweg betreibt und Anzeigen, Landing Page und Webseite aufeinander abstimmt.<\/p>\n<p><a href=\"https:\/\/pages.kameleoon.com\/de\/conversion-safari-zuerich\" target=\"_blank\" rel=\"noopener\">Zur Anmeldung<\/a><\/p>\n","protected":false},"author":4578,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-25743","ajde_events","type-ajde_events","status-publish","hentry","event_location-digicomp-zuerich","event_organizer-kameleoon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Event CONVERSION SAFARI: A\/B-Testing &amp; Personalisierung - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event CONVERSION SAFARI: A\/B-Testing &amp; Personalisierung - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Die CONVERSION SAFARI geht in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/a-b-testing-personalisierung\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-16T08:59:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/a-b-testing-personalisierung\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/a-b-testing-personalisierung\\\/\",\"name\":\"Event CONVERSION SAFARI: A\\\/B-Testing & Personalisierung - HANDELSVERBAND. swiss\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\"},\"datePublished\":\"2022-05-16T07:40:07+00:00\",\"dateModified\":\"2022-05-16T08:59:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/a-b-testing-personalisierung\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/a-b-testing-personalisierung\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/a-b-testing-personalisierung\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Event CONVERSION SAFARI: A\\\/B-Testing &#038; Personalisierung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"name\":\"HANDELSVERBAND.swiss\",\"description\":\"ASSOCIATION DE COMMERCE.swiss\",\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/handelsverband.swiss\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\",\"name\":\"HANDELSVERBAND.swiss\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"width\":1714,\"height\":472,\"caption\":\"HANDELSVERBAND.swiss\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Event CONVERSION SAFARI: A\/B-Testing & Personalisierung - HANDELSVERBAND. swiss","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Event CONVERSION SAFARI: A\/B-Testing & Personalisierung - HANDELSVERBAND. swiss","og_description":"Die CONVERSION SAFARI geht in","og_url":"https:\/\/handelsverband.swiss\/fr\/events\/a-b-testing-personalisierung\/","og_site_name":"HANDELSVERBAND. swiss","article_modified_time":"2022-05-16T08:59:54+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/handelsverband.swiss\/fr\/events\/a-b-testing-personalisierung\/","url":"https:\/\/handelsverband.swiss\/fr\/events\/a-b-testing-personalisierung\/","name":"Event CONVERSION SAFARI: A\/B-Testing & Personalisierung - HANDELSVERBAND. swiss","isPartOf":{"@id":"https:\/\/handelsverband.swiss\/#website"},"datePublished":"2022-05-16T07:40:07+00:00","dateModified":"2022-05-16T08:59:54+00:00","breadcrumb":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/a-b-testing-personalisierung\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/handelsverband.swiss\/fr\/events\/a-b-testing-personalisierung\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/handelsverband.swiss\/fr\/events\/a-b-testing-personalisierung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/handelsverband.swiss\/fr\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/handelsverband.swiss\/events\/"},{"@type":"ListItem","position":3,"name":"Event CONVERSION SAFARI: A\/B-Testing &#038; Personalisierung"}]},{"@type":"WebSite","@id":"https:\/\/handelsverband.swiss\/#website","url":"https:\/\/handelsverband.swiss\/","name":"HANDELSVERBAND.swiss","description":"ASSOCIATION DE COMMERCE.swiss","publisher":{"@id":"https:\/\/handelsverband.swiss\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/handelsverband.swiss\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/handelsverband.swiss\/#organization","name":"HANDELSVERBAND.swiss","url":"https:\/\/handelsverband.swiss\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","width":1714,"height":472,"caption":"HANDELSVERBAND.swiss"},"image":{"@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/ajde_events\/25743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/ajde_events"}],"about":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/types\/ajde_events"}],"author":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/users\/4578"}],"replies":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/comments?post=25743"}],"wp:attachment":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media?parent=25743"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/tags?post=25743"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/event_type?post=25743"},{"taxonomy":"event_type_2","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/event_type_2?post=25743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}