{"id":41823,"date":"2023-10-30T14:43:52","date_gmt":"2023-10-30T13:43:52","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&p=41823"},"modified":"2024-04-18T10:02:49","modified_gmt":"2024-04-18T08:02:49","slug":"evenement-ideesmarketing","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-ideesmarketing\/","title":{"rendered":"\u00c9v\u00e9nement @ASSOCIATION DE COMMERCE.swiss : \u00ab Des id\u00e9es pour un marketing plus efficace \u00bb"},"content":{"rendered":"

Le marketing joue un r\u00f4le crucial dans toute entreprise, et les id\u00e9es innovantes ont le potentiel d’augmenter le succ\u00e8s de votre commerce.<\/strong><\/p>\n

Lors de notre \u00e9v\u00e9nement du jeudi 25 avril 2024 \u00e0 Lausanne<\/strong>, nous vous pr\u00e9senterons \u00e0 nouveau diverses id\u00e9es marketing. Nous nous r\u00e9jouissons de cette nouvelle \u00e9dition !<\/p>\n

Le programme:<\/strong><\/p>\n

09h00 \u2013 09h30\u00a0\u00a0 Caf\u00e9 de bienvenue<\/strong>
\n09h30 \u2013 09h40\u00a0\u00a0 Mot de bienvenue<\/strong>
\n09h40 \u2013 09h50\u00a0\u00a0 Marketing automation : l\u2019IA au service du marketing omnicanal<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Johanna Vallier, CONNECTIF ARTIFICIAL INTELIGENCE
\n<\/em>09h53 \u2013 10h03\u00a0\u00a0 WhatsApp next ? L’immense potentiel de ce nouveau canal
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Luc Wohlhauser, F24 Suisse SA<\/em>
\n10h06 \u2013 10h16\u00a0\u00a0 Immerse, Customize, Conquer: The Future
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/em>of Retail Through 3D and Virtualization<\/strong> (en anglais)
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Preeti Molasi, P-XR<\/em>
\n10h19 \u2013 10h29\u00a0\u00a0 Des flux optimis\u00e9s par l’IA pour des campagnes intelligentes<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Mikael Clement, Webrepublic AG<\/em>
\n10h30 \u2013 10h50\u00a0\u00a0 Pause caf\u00e9<\/strong>
\n10h50 \u2013 11h00\u00a0\u00a0 L\u2019importance du A\/B dans le monde digital
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0St\u00e9phane Michel, Feezy<\/em>
\n<\/strong>11h03 \u2013 11h13\u00a0\u00a0 Dynamic Advertising: weather campaign of swiss hardware store Jumbo (en anglais)
\n<\/strong> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Silja Schilling, ad agents AG<\/em>
\n11h16 \u2013 11h26\u00a0\u00a0 Les opportunit\u00e9s du drive-to-store<\/strong>
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0C\u00e9line Marechal, Gamned Suisse SA<\/em>
\n11h29 \u2013 11h39\u00a0\u00a0 AI for raising collective intelligence & AI for human good \u2013
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/em>Avatar Ambassador Leya Love <\/strong><\/strong>(en anglais)
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Annika Kessel, Cosmiq Universe AG\u00a0<\/em>
\n11h40 \u2013 11h45\u00a0\u00a0 Cl\u00f4ture<\/strong>
\n11h45 \u2013 12h45\u00a0\u00a0 Ap\u00e9ritif<\/strong><\/strong><\/p>\n

Que vous soyez une start-up ou une entreprise d\u00e9j\u00e0 bien \u00e9tablie, il y a des id\u00e9es marketing pour chacun ! Participer et laissez-vous inspirer\u00a0!<\/p>\n

Inscription<\/strong><\/a><\/p>\n","protected":false},"author":4782,"featured_media":36724,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-41823","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-hotel-continental","event_organizer-association-de-commerce-swiss"],"acf":[],"yoast_head":"\n\u00c9v\u00e9nement @ASSOCIATION DE COMMERCE.swiss : \u00ab Des id\u00e9es pour un marketing plus efficace \u00bb - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9v\u00e9nement @ASSOCIATION DE COMMERCE.swiss : \u00ab Des id\u00e9es pour un marketing plus efficace \u00bb - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Le marketing joue un r\u00f4le\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/evenement-ideesmarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-18T08:02:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2022\/11\/AdobeStock_77099593_800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-ideesmarketing\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-ideesmarketing\\\/\",\"name\":\"\u00c9v\u00e9nement @ASSOCIATION DE COMMERCE.swiss : \u00ab Des id\u00e9es pour un marketing plus efficace \u00bb - 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