{"id":47114,"date":"2024-02-27T15:28:03","date_gmt":"2024-02-27T14:28:03","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&p=47114"},"modified":"2024-04-30T13:32:06","modified_gmt":"2024-04-30T11:32:06","slug":"google-update-fuer-haendler-2024","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/google-update-fuer-haendler-2024\/","title":{"rendered":"Google Update f\u00fcr H\u00e4ndler 2024"},"content":{"rendered":"

Von der Personalisierung von Inhalten \u00fcber die Automatisierung von Prozessen bis hin zur Optimierung von Kampagnen – die Einsatzm\u00f6glichkeiten von K\u00fcnstlicher Intelligenz (KI) im Marketing sind vielf\u00e4ltig und beeindruckend.<\/strong><\/p>\n

Auch in diesem Jahr d\u00fcrfen wir wieder zu Gast bei Google Switzerland in Z\u00fcrich sein und uns \u00fcber die neuesten Entwicklungen updaten lassen. Wie gewohnt werden uns Experten von Google aufzeigen, was f\u00fcr unsere Branche relevant ist.<\/strong><\/p>\n

Auf der Agenda stehen in diesem Jahr folgende Themen:<\/p>\n

Erfolgreiches Marketing mit KI
\n<\/strong>KI revolutioniert das Marketing und unterst\u00fctzt Unternehmen dabei, ihre Ziele effektiver zu erreichen. Erfahren Sie mehr \u00fcber Google Ads wie Performance Max, KI-gest\u00fctzte Suchkampagnen oder Smart Bidding, die Ihnen helfen, wirkungsvollere und effizientere Marketingkampagnen zu gestalten.<\/p>\n

Future-Proof Measurement<\/strong>
\nMithilfe von AI-gest\u00fctzten Analysetechniken k\u00f6nnen Marketingaktivit\u00e4ten kontinuierlich gemessen, analysiert und optimiert werden. Erfahren Sie, wie Google Tools Sie dabei unterst\u00fctzen k\u00f6nnen, auf die\u00a0Ver\u00e4nderungen im Marktumfeld schnell zu reagieren und wettbewerbsf\u00e4hig zu bleiben.<\/p>\n

Und nat\u00fcrlich \u00fcberlassen wir auch in diesem Jahr wieder das Wort einem H\u00e4ndler, der seine Erfahrungen mit uns teilen wird.<\/p>\n

Programm:<\/strong>
\n09.00 Uhr\u00a0 \u00a0 Begr\u00fcssungskaffee
\n09.30 Uhr\u00a0\u00a0\u00a0 Begr\u00fcssung HANDELSVERBAND.swiss, Google & Retail Trends 2024
\n09.50 Uhr\u00a0\u00a0\u00a0 Marketing in der heutigen AI Welt inkl. Praxisbeispiel
\n10.50 Uhr\u00a0\u00a0\u00a0 Kaffeepause
\n11.10 Uhr\u00a0\u00a0\u00a0 Future-Proof your Measurement inkl. Praxisbeispiel
\n11.55 Uhr\u00a0\u00a0\u00a0 Verabschiedung
\n12.00 Uhr\u00a0\u00a0\u00a0 Lunch<\/p>\n

Melden Sie sich jetzt an und sichern Sie sich Ihren Platz beim Google Update 2024: Zur Anmeldung<\/a><\/strong><\/p>\n

Teilnahme:<\/strong>
\nNur f\u00fcr Mitglieder und Dienstleistungspartner des HANDELSVERBAND.swiss.
\nDie Pl\u00e4tze sind limitiert – First come, first served!<\/p>\n

 <\/p>\n","protected":false},"author":4782,"featured_media":47113,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-47114","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-google-switzerland","event_organizer-handelsverband-swiss"],"acf":[],"yoast_head":"\nGoogle Update f\u00fcr H\u00e4ndler 2024 - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Update f\u00fcr H\u00e4ndler 2024 - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Von der Personalisierung von Inhalten\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/google-update-fuer-haendler-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-30T11:32:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/02\/Google_logo_2010-2013-mit-Rand.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"336\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/google-update-fuer-haendler-2024\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/google-update-fuer-haendler-2024\\\/\",\"name\":\"Google Update f\u00fcr H\u00e4ndler 2024 - 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