{"id":47438,"date":"2024-03-13T19:39:27","date_gmt":"2024-03-13T18:39:27","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&p=47438"},"modified":"2024-06-19T09:08:12","modified_gmt":"2024-06-19T07:08:12","slug":"webinar-google-update-for-retailers-2","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/webinar-google-update-for-retailers-2\/","title":{"rendered":"Webinar Google update for retailers"},"content":{"rendered":"

From the personalization of content to the automation of processes and the optimization of campaigns – the possibilities for using artificial intelligence (AI) in marketing are numerous and quite impressive.<\/strong><\/p>\n

In addition to our traditional physical event (20.06.2024) at Google Switzerland in Zurich, we will also host a webinar in English. Experts from Google will update us and show what is relevant for our industry. The following topics are on the agenda this year:<\/p>\n

Successful Marketing with AI<\/strong>
\nAI is revolutionizing marketing and helping companies achieve their goals more effectively. Find out more about Google Ads such as Performance Max, AI-supported search campaigns or Smart Bidding, which support you in creating more effective and efficient marketing campaigns.<\/p>\n

Future-Proof Measurement<\/strong>
\nWith the help of AI-supported analysis techniques, marketing activities can be continuously measured, analyzed and optimized. Find out how Google tools can help you react quickly to changes in the market environment and remain competitive.<\/p>\n

Program<\/strong>
\n14h00\u00a0 \u00a0 Welcome
\n14h05\u00a0 \u00a0 Marketing in today’s AI world
\n14h45\u00a0 \u00a0 Future-Proof your Measurement
\n15h15\u00a0 \u00a0 Q&A
\n15h25\u00a0 \u00a0 Closing
\n15h30\u00a0 \u00a0 End of the webinar<\/p>\n

Register now!<\/a><\/strong><\/p>\n","protected":false},"author":4782,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-47438","ajde_events","type-ajde_events","status-publish","hentry","event_location-webinar","event_organizer-handelsverband-swiss"],"acf":[],"yoast_head":"\nWebinar Google update for retailers - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar Google update for retailers - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"From the personalization of content\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/webinar-google-update-for-retailers-2\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-19T07:08:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/03\/google-new-logo_400rand.png\" \/>\n\t<meta property=\"og:image:width\" content=\"879\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-google-update-for-retailers-2\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-google-update-for-retailers-2\\\/\",\"name\":\"Webinar Google update for retailers - 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