{"id":52969,"date":"2024-07-23T10:08:28","date_gmt":"2024-07-23T08:08:28","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&p=52969"},"modified":"2024-09-11T17:33:35","modified_gmt":"2024-09-11T15:33:35","slug":"webinar-social-commerce","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/webinar-social-commerce\/","title":{"rendered":"Webinar Social Commerce"},"content":{"rendered":"

Verstehen, wie man Social Commerce heute und morgen einsetzt<\/strong><\/p>\n

An unserem Webinar am 16.9.2024, von 12 Uhr bis 13 Uhr, zeigen Spezialist*innen von der Meta, Furthur und Baur au Lac Vins auf, was heute f\u00fcr ein funktionierendes Setup unerl\u00e4sslich ist. Ebenfalls werfen sie einen Blick in die Zukunft und zeigen auf, was von den grossen Playern in Sachen AI und Social Commerce zu erwarten ist.<\/p>\n

Das Programm<\/strong>
\n12h00 \u00a0\u00a0Begr\u00fcssung<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Bernhard Egger, Gesch\u00e4ftsf\u00fchrer, HANDELSVERBAND.swiss
\n<\/em>12h05 \u00a0\u00a0Der Algorithmus einer Social Media Plattform. Welche Signale verwertet werden<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Dominik L\u00e4mmler, Co-Founder, Furthur AG
\n<\/em>12h12 \u00a0\u00a0Der Funnel auf den Kopf gestellt. Warum das 1898 entwickelte AIDA Modell
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em>von modernen E-Commerce-Firmen verkehrt genutzt wird<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Alice Talotti,<\/em> Co-Founder, Furthur AG
\n<\/em>12h19 \u00a0\u00a0Das heute Unerl\u00e4ssliche: Ohne diese Implementierungen funktioniert
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em>Social Commerce nicht<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0J\u00fcrg Thomann, Head of Digital, Baur au Lac Vins
\n<\/em>12h26 \u00a0\u00a0Da geht die Reise bei Social Commerce hin. Das sind die globalen Entwicklungen
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em>aus anderen M\u00e4rkten<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Kim Koszuszeck, Client Partner, Meta DACH
\n<\/em>12h33\u00a0 \u00a0AI Creator der Zukunft. Wird AI der heutige Creator ersetzen und
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em>reden wir bald nur noch mit Avataren?<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Kim Koszuszeck, Client Partner, Meta DACH
\n<\/em>12h40 \u00a0\u00a0Q&A<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Bernhard,\u00a0Egger, Gesch\u00e4ftsf\u00fchrer, HANDELSVERBAND.swiss
\n<\/em>12h55\u00a0\u00a0 Verabschiedung<\/strong><\/p>\n

Zur Anmeldung<\/a><\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"author":4782,"featured_media":52973,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-52969","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-webinar","event_organizer-handelsverband-swiss"],"acf":[],"yoast_head":"\nWebinar Social Commerce - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar Social Commerce - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Verstehen, wie man Social Commerce\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/webinar-social-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-11T15:33:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/07\/AdobeStock_820635162_400x730-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-social-commerce\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-social-commerce\\\/\",\"name\":\"Webinar Social Commerce - HANDELSVERBAND. swiss\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-social-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-social-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/AdobeStock_820635162_400x730-1.jpg\",\"datePublished\":\"2024-07-23T08:08:28+00:00\",\"dateModified\":\"2024-09-11T15:33:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-social-commerce\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-social-commerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-social-commerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/AdobeStock_820635162_400x730-1.jpg\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/AdobeStock_820635162_400x730-1.jpg\",\"width\":730,\"height\":400,\"caption\":\"smartphone with mobile apps closeup, Facebook, Instagram, WhatsApp, Twitter X, YouTube, Telegram, TikTok, Snapchat. 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