{"id":54391,"date":"2024-10-10T08:54:55","date_gmt":"2024-10-10T06:54:55","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&p=54391"},"modified":"2025-01-30T15:18:03","modified_gmt":"2025-01-30T14:18:03","slug":"veranstaltung-marktplatz-strategie-handelsverband-swiss","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/veranstaltung-marktplatz-strategie-handelsverband-swiss\/","title":{"rendered":"Veranstaltung Marktplatz-Strategie @HANDELSVERBAND.swiss"},"content":{"rendered":"

Marktpl\u00e4tze sind aus dem modernen Handelsumfeld kaum noch wegzudenken. Ob als Plattform f\u00fcr die gesamte Produktpalette oder f\u00fcr ausgew\u00e4hlte Sortimente \u2013 die Pr\u00e4senz auf Marktpl\u00e4tzen wird f\u00fcr H\u00e4ndler und Lieferanten zunehmend zur Pflicht. Dabei stellt sich oft die Frage, welche Strategie den gr\u00f6ssten Erfolg verspricht und auf welchen Marktpl\u00e4tzen eine Pr\u00e4senz sinnvoll ist. Sollten alle Produkte angeboten werden oder nur ein Teilsortiment? Wie sieht die optimale technische Anbindung aus? Und welche Pricing-Strategien sind sinnvoll?<\/strong><\/p>\n

Unsere Veranstaltung am Donnerstag, 6. Februar 2025, widmet sich diesen und weiteren Fragen. Es erwartet Sie eine geballte Ladung Informationen!<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
08h30<\/strong><\/td>\nBegr\u00fcssungskaffee<\/strong><\/td>\n<\/tr>\n
09h00\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/td>\nBegr\u00fcssung<\/strong><\/td>\n<\/tr>\n
09h05\u00a0\u00a0\u00a0\u00a0<\/strong><\/td>\n\u00dcberblick Marktpl\u00e4tze\u00a0<\/strong><\/td>\n<\/tr>\n
<\/td>\nPhilippe Mettler, Post CH AG\u00a0<\/em><\/td>\n<\/tr>\n
09h20<\/strong><\/td>\nDigitec Galaxus<\/strong><\/td>\n<\/tr>\n
<\/td>\nSimon De Toffol, Digitec Galaxus AG<\/em><\/td>\n<\/tr>\n
09h35<\/strong><\/td>\nManor (in Englisch)<\/strong><\/td>\n<\/tr>\n
<\/td>\nJulian D\u00e4ster, Manor AG
\nThibault Delhoume
\n<\/em><\/td>\n<\/tr>\n
09h50<\/strong><\/td>\nZalando mit Case Study Mammut<\/strong><\/td>\n<\/tr>\n
<\/td>\nMarcel Roessner, Zalando SE<\/em><\/td>\n<\/tr>\n
10h05<\/strong><\/td>\nB2B Marktplatz Unite<\/strong><\/td>\n<\/tr>\n
<\/td>\nBeat Marbacher, Unite Procurement Schweiz GmbH<\/em><\/td>\n<\/tr>\n
10h20<\/strong><\/td>\nPause<\/strong><\/td>\n<\/tr>\n
10h50<\/strong><\/td>\nAmazon<\/strong><\/td>\n<\/tr>\n
<\/td>\nYaroslava Zhuk, Amazon<\/em><\/td>\n<\/tr>\n
11h05<\/strong><\/td>\nTemu, Shein, Alibaba<\/strong><\/td>\n<\/tr>\n
<\/td>\nAlexandra Scherrer, Carpathia AG<\/em><\/td>\n<\/tr>\n
11h20<\/strong><\/td>\nAnbindung Marktpl\u00e4tze mit Praxisbeispiel<\/strong><\/td>\n<\/tr>\n
<\/td>\nTaylan Kutay, Lynks AG<\/em><\/td>\n<\/tr>\n
11h35<\/strong><\/td>\nPraxiserfahrung mit Marktpl\u00e4tzen<\/strong><\/td>\n<\/tr>\n
<\/td>\nAlice Christ, Betty Bossi\u00a0<\/em><\/td>\n<\/tr>\n
11h50<\/strong><\/td>\nAbschluss<\/strong><\/td>\n<\/tr>\n
12h00<\/strong><\/td>\nNetworking-Apero<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Nutzen Sie diesen Vormittag f\u00fcr einen Austausch mit Experten und Kollegen. Freuen Sie sich auf spannende Einblicke, inspirierende Diskussionen und wertvolle Networking-M\u00f6glichkeiten.<\/p>\n

Die Veranstaltung Marktplatz-Strategie ist ausverkauft. M\u00f6chten Sie auf die Warteliste gesetzt werden, melden Sie sich per Email: info@handelsverband.swiss<\/a><\/strong><\/p>\n

 <\/p>\n

Eventsponsor<\/strong><\/p>\n

\"\"<\/p>\n

\u00a0 Liechtensteinische Post AG
\n<\/strong>\u00a0 www.post.li<\/a><\/p>\n

\u00a0 Sascha Boltizar
\n<\/strong>\u00a0 sascha.boltizar@post.li \/ +423 399 44 35
\n<\/strong><\/p>\n","protected":false},"author":4782,"featured_media":54393,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-54391","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-bildungszentrum-sihlpost","event_organizer-handelsverband-swiss"],"acf":[],"yoast_head":"\nVeranstaltung Marktplatz-Strategie @HANDELSVERBAND.swiss - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veranstaltung Marktplatz-Strategie @HANDELSVERBAND.swiss - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Marktpl\u00e4tze sind aus dem modernen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/veranstaltung-marktplatz-strategie-handelsverband-swiss\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T14:18:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/AdobeStock_296043720_Marketplace-730-400.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/veranstaltung-marktplatz-strategie-handelsverband-swiss\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/veranstaltung-marktplatz-strategie-handelsverband-swiss\\\/\",\"name\":\"Veranstaltung Marktplatz-Strategie @HANDELSVERBAND.swiss - 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