{"id":54394,"date":"2024-10-10T09:06:05","date_gmt":"2024-10-10T07:06:05","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&p=54394"},"modified":"2025-01-21T16:59:13","modified_gmt":"2025-01-21T15:59:13","slug":"evenement-strategie-marketplace-association-de-commerce-swiss","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-strategie-marketplace-association-de-commerce-swiss\/","title":{"rendered":"\u00c9v\u00e9nement Strat\u00e9gie Marketplace @ASSOCIATION DE COMMERCE.swiss"},"content":{"rendered":"

Les marketplaces sont devenues incontournables dans le monde actuel du commerce de d\u00e9tail.<\/strong><\/b> Que ce soit en tant que plateforme pour l’ensemble de la gamme de produits ou pour des assortiments s\u00e9lectionn\u00e9s, la pr\u00e9sence sur les places de march\u00e9 devient de plus en plus une obligation pour les commer\u00e7ants et les fournisseurs.<\/strong><\/b><\/p>\n

Mais quelle strat\u00e9gie promet le plus grand succ\u00e8s et sur quelles places de march\u00e9 une pr\u00e9sence est-elle judicieuse ?<\/strong><\/b> Faut-il proposer tous les produits ou seulement une partie de la gamme ?<\/strong><\/b> Et avec quelle strat\u00e9gie de prix ?<\/strong><\/b> Quelle est la solution technique optimale ?<\/strong><\/b><\/p>\n

Notre \u00e9v\u00e9nement du jeudi 13 f\u00e9vrier 2025 sera consacr\u00e9 aux Marketplaces et r\u00e9pondra \u00e0 de nombreuses questions. Une matin\u00e9e riche en informations et du temps pour le r\u00e9seautage vous attend !<\/p>\n

Programme:<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
08h45<\/strong><\/td>\nCaf\u00e9 de bienvenue<\/strong><\/td>\n<\/tr>\n
09h15\u00a0\u00a0<\/strong><\/td>\nBienvenue<\/strong><\/td>\n<\/tr>\n
09h20\u00a0 \u00a0 \u00a0<\/strong><\/td>\nVue d’ensemble des places de march\u00e9<\/strong><\/td>\n<\/tr>\n
<\/td>\nPhilippe Mettler, Post CH AG\u00a0<\/em><\/td>\n<\/tr>\n
09h35<\/strong><\/td>\nDigitec Galaxus<\/strong><\/td>\n<\/tr>\n
<\/td>\nSt\u00e9phane Walker, Digitec Galaxus AG<\/em><\/td>\n<\/tr>\n
09h50<\/strong><\/td>\nZalando avec Case Study Mammut<\/strong><\/td>\n<\/tr>\n
<\/td>\nMarcel Roessner, Zalando SE<\/em><\/td>\n<\/tr>\n
10h05<\/strong><\/td>\nDecathlon<\/strong><\/td>\n<\/tr>\n
<\/td>\nQuentin Perceval, Decathlon Sports Switzerland SA<\/em><\/td>\n<\/tr>\n
10h20<\/strong><\/td>\nPause<\/strong><\/td>\n<\/tr>\n
10h50<\/strong><\/td>\nAmazon <\/strong>(pr\u00e9sentation en anglais)<\/td>\n<\/tr>\n
<\/td>\nYaroslava Zhuk, Amazon<\/em><\/td>\n<\/tr>\n
11h05<\/strong><\/td>\nTemu, Shein, Alibaba<\/strong><\/td>\n<\/tr>\n
<\/td>\nAndr\u00e9s Kobelt, Carpathia AG<\/em><\/td>\n<\/tr>\n
11h20<\/strong><\/td>\nInt\u00e9gration des places de march\u00e9 avec exemple pratique <\/strong><\/td>\n<\/tr>\n
<\/td>\nTaylan Kutay, Lynks AG<\/em><\/td>\n<\/tr>\n
11h35<\/strong><\/td>\nExp\u00e9rience pratique avec des places de march\u00e9<\/strong><\/td>\n<\/tr>\n
<\/td>\nK\u00e9vin Baron, La Redoute Suisse SA<\/em><\/td>\n<\/tr>\n
11h50<\/strong><\/td>\nCl\u00f4ture<\/strong><\/td>\n<\/tr>\n
12h00<\/strong><\/td>\nAp\u00e9ritif Networking<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Inscrivez-vous d\u00e8s aujourd’hui et r\u00e9servez votre place !<\/p>\n

Nous nous r\u00e9jouissons de votre participation !<\/p>\n

Vers l’inscription<\/a><\/strong><\/p>\n

 <\/p>\n

Sponsor de l’\u00e9v\u00e9nement<\/strong><\/p>\n

\"\"<\/p>\n

\u00a0 Liechtensteinische Post AG
\n<\/strong>\u00a0 www.post.li<\/a><\/p>\n

\u00a0 Sascha Boltizar
\n<\/strong>\u00a0 sascha.boltizar@post.li \/ +423 399 44 35
\n<\/strong><\/p>\n","protected":false},"author":4782,"featured_media":54393,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-54394","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-hotel-continental","event_organizer-association-de-commerce-swiss"],"acf":[],"yoast_head":"\n\u00c9v\u00e9nement Strat\u00e9gie Marketplace @ASSOCIATION DE COMMERCE.swiss - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9v\u00e9nement Strat\u00e9gie Marketplace @ASSOCIATION DE COMMERCE.swiss - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Les marketplaces sont devenues incontournables\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/evenement-strategie-marketplace-association-de-commerce-swiss\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T15:59:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/AdobeStock_296043720_Marketplace-730-400.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-strategie-marketplace-association-de-commerce-swiss\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-strategie-marketplace-association-de-commerce-swiss\\\/\",\"name\":\"\u00c9v\u00e9nement Strat\u00e9gie Marketplace @ASSOCIATION DE COMMERCE.swiss - HANDELSVERBAND. swiss\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-strategie-marketplace-association-de-commerce-swiss\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-strategie-marketplace-association-de-commerce-swiss\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/AdobeStock_296043720_Marketplace-730-400.webp\",\"datePublished\":\"2024-10-10T07:06:05+00:00\",\"dateModified\":\"2025-01-21T15:59:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-strategie-marketplace-association-de-commerce-swiss\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-strategie-marketplace-association-de-commerce-swiss\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-strategie-marketplace-association-de-commerce-swiss\\\/#primaryimage\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/AdobeStock_296043720_Marketplace-730-400.webp\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/AdobeStock_296043720_Marketplace-730-400.webp\",\"width\":730,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-strategie-marketplace-association-de-commerce-swiss\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00c9v\u00e9nement Strat\u00e9gie Marketplace @ASSOCIATION DE COMMERCE.swiss\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"name\":\"HANDELSVERBAND.swiss\",\"description\":\"ASSOCIATION DE COMMERCE.swiss\",\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/handelsverband.swiss\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\",\"name\":\"HANDELSVERBAND.swiss\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"width\":1714,\"height\":472,\"caption\":\"HANDELSVERBAND.swiss\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9v\u00e9nement Strat\u00e9gie Marketplace @ASSOCIATION DE COMMERCE.swiss - HANDELSVERBAND. swiss","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"\u00c9v\u00e9nement Strat\u00e9gie Marketplace @ASSOCIATION DE COMMERCE.swiss - HANDELSVERBAND. swiss","og_description":"Les marketplaces sont devenues incontournables","og_url":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-strategie-marketplace-association-de-commerce-swiss\/","og_site_name":"HANDELSVERBAND. swiss","article_modified_time":"2025-01-21T15:59:13+00:00","og_image":[{"width":730,"height":400,"url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/AdobeStock_296043720_Marketplace-730-400.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-strategie-marketplace-association-de-commerce-swiss\/","url":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-strategie-marketplace-association-de-commerce-swiss\/","name":"\u00c9v\u00e9nement Strat\u00e9gie Marketplace @ASSOCIATION DE COMMERCE.swiss - HANDELSVERBAND. swiss","isPartOf":{"@id":"https:\/\/handelsverband.swiss\/#website"},"primaryImageOfPage":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-strategie-marketplace-association-de-commerce-swiss\/#primaryimage"},"image":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-strategie-marketplace-association-de-commerce-swiss\/#primaryimage"},"thumbnailUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/AdobeStock_296043720_Marketplace-730-400.webp","datePublished":"2024-10-10T07:06:05+00:00","dateModified":"2025-01-21T15:59:13+00:00","breadcrumb":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-strategie-marketplace-association-de-commerce-swiss\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/handelsverband.swiss\/fr\/events\/evenement-strategie-marketplace-association-de-commerce-swiss\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-strategie-marketplace-association-de-commerce-swiss\/#primaryimage","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/AdobeStock_296043720_Marketplace-730-400.webp","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/AdobeStock_296043720_Marketplace-730-400.webp","width":730,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-strategie-marketplace-association-de-commerce-swiss\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/handelsverband.swiss\/fr\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/handelsverband.swiss\/events\/"},{"@type":"ListItem","position":3,"name":"\u00c9v\u00e9nement Strat\u00e9gie Marketplace @ASSOCIATION DE COMMERCE.swiss"}]},{"@type":"WebSite","@id":"https:\/\/handelsverband.swiss\/#website","url":"https:\/\/handelsverband.swiss\/","name":"HANDELSVERBAND.swiss","description":"ASSOCIATION DE COMMERCE.swiss","publisher":{"@id":"https:\/\/handelsverband.swiss\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/handelsverband.swiss\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/handelsverband.swiss\/#organization","name":"HANDELSVERBAND.swiss","url":"https:\/\/handelsverband.swiss\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","width":1714,"height":472,"caption":"HANDELSVERBAND.swiss"},"image":{"@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/ajde_events\/54394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/ajde_events"}],"about":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/types\/ajde_events"}],"author":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/users\/4782"}],"replies":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/comments?post=54394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media\/54393"}],"wp:attachment":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media?parent=54394"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/tags?post=54394"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/event_type?post=54394"},{"taxonomy":"event_type_2","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/event_type_2?post=54394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}