{"id":55080,"date":"2024-11-19T13:57:02","date_gmt":"2024-11-19T12:57:02","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&p=55080"},"modified":"2025-06-05T09:24:07","modified_gmt":"2025-06-05T07:24:07","slug":"google-update-fuer-haendler-2025","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/google-update-fuer-haendler-2025\/","title":{"rendered":"Google Update f\u00fcr H\u00e4ndler 2025"},"content":{"rendered":"

Die digitale Handelslandschaft entwickelt sich rasant weiter, angetrieben durch K\u00fcnstliche Intelligenz (KI) und sich \u00e4nderndes Konsumverhalten. Von der Personalisierung von Einkaufserlebnissen \u00fcber die Automatisierung von Marketingprozessen bis hin zur Optimierung der Customer Journey \u2013 die M\u00f6glichkeiten sind enorm, aber auch die Herausforderungen.<\/strong><\/p>\n

Auch in diesem Jahr freuen wir uns, Sie bei Google Switzerland in Z\u00fcrich begr\u00fcssen zu d\u00fcrfen. Erhalten Sie am 25. Juni 2025 exklusive Einblicke von Google-Experten zu den neuesten Entwicklungen und Tools, die f\u00fcr Schweizer Onlineh\u00e4ndler und Omnichannel-Unternehmen relevant sind. Diskutieren Sie mit uns aktuelle Herausforderungen und lernen Sie von Erfolgsbeispielen aus der Praxis.<\/p>\n

Programm:<\/strong><\/p>\n

09:00 Uhr\u00a0\u00a0\u00a0\u00a0 Begr\u00fcssungskaffee & Networking
\n<\/strong>09:30 Uhr\u00a0\u00a0\u00a0\u00a0 Begr\u00fcssung & Trend-Ausblick 2025\/26
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0HANDELSVERBAND.swiss & Google Schweiz
\n<\/em>09:50 Uhr\u00a0\u00a0\u00a0\u00a0 Google Session 1:
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em>Die KI-Revolution im E-Commerce \u2013 Mit Google Ads & AI zu mehr Wachstum
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Google Schweiz <\/em><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0– <\/em>Neueste AI-Features in Google Ads:<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/em><\/strong>Wie KI-gest\u00fctzte Kampagnen (z.B. Performance Max Updates, Demand Gen)
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/em><\/strong>und Smart Bidding Strategien helfen, Effizienz und Wirkung zu maximieren.<\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0– <\/em>Shopping vs. Social:<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/em><\/strong>Strategische Einordnung und wie Google-L\u00f6sungen (z.B. \u00fcber YouTube, Discovery)
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/em><\/strong>helfen, Kunden \u00fcber den gesamten Funnel zu erreichen \u2013 Synergien und
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/em><\/strong>Unterschiede zu Social Media Kan\u00e4len.<\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0– <\/em>Praktische Anwendungsf\u00e4lle:<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/em><\/strong>Konkrete Beispiele, wie H\u00e4ndler die neuen AI-Funktionen erfolgreich einsetzen
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/em><\/strong>k\u00f6nnen.<\/p>\n

10:50 Uhr\u00a0\u00a0\u00a0\u00a0 Kaffeepause & Networking
\n<\/strong>11:10 Uhr\u00a0\u00a0\u00a0\u00a0 Google Session 2:
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em>Zukunftssichere Strategien & Vertrauensbildung im Digitalen Wettbewerb\u00a0<\/strong>
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Google Schweiz\u00a0<\/em><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0– <\/em>Measurement & Media Effectiveness:<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/em><\/strong>AI-gest\u00fctzte Analysen f\u00fcr datenbasierte Entscheidungen<\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0– <\/em>Merchant Center <\/strong>(in Englisch):<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/em><\/strong>Showcasing your brand and products on Google and YouTube, plus Live Demo<\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0– <\/em>Ausblick:<\/strong> Kommende Entwicklungen bei Google zur Unterst\u00fctzung des Handels.<\/p>\n

12:00 Uhr\u00a0\u00a0\u00a0\u00a0 Praxisbeispiel Lehner Versand:
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em>Agilit\u00e4t und KI als Erfolgsfaktor im Schweizer Handel (Omnichannel)
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Lehner Versand AG
\n<\/em>12:30 Uhr\u00a0\u00a0\u00a0\u00a0 Q&A \/ Diskussionsrunde & Schlussworte
\n12:45 Uhr\u00a0\u00a0\u00a0\u00a0 Gemeinsamer Lunch & Networking
\n<\/strong>13:30 Uhr\u00a0\u00a0\u00a0\u00a0 Ende der Veranstaltung<\/strong><\/p>\n

Melden Sie sich jetzt an und sichern Sie sich Ihren Platz beim Google Update 2025:
\nZur Anmeldung<\/a><\/strong><\/p>\n

Teilnahme:<\/strong>
\nNur f\u00fcr Mitglieder und Dienstleistungspartner des HANDELSVERBAND.swiss.
\nDie Pl\u00e4tze sind limitiert – First come, first served!<\/p>\n","protected":false},"author":4782,"featured_media":55089,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-55080","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-google-switzerland","event_organizer-handelsverband-swiss"],"acf":[],"yoast_head":"\nGoogle Update f\u00fcr H\u00e4ndler 2025 - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Update f\u00fcr H\u00e4ndler 2025 - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Die digitale Handelslandschaft entwickelt sich\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/google-update-fuer-haendler-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T07:24:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/11\/Google_2015_730_400-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/google-update-fuer-haendler-2025\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/google-update-fuer-haendler-2025\\\/\",\"name\":\"Google Update f\u00fcr H\u00e4ndler 2025 - 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