{"id":55085,"date":"2024-11-19T14:04:54","date_gmt":"2024-11-19T13:04:54","guid":{"rendered":"https:\/\/handelsverband.swiss\/fr\/events\/webinar-google-update-for-retailers-2025\/"},"modified":"2025-06-16T09:18:50","modified_gmt":"2025-06-16T07:18:50","slug":"webinar-google-update-for-retailers-2025","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/webinar-google-update-for-retailers-2025\/","title":{"rendered":"Webinar Google update for retailers 2025"},"content":{"rendered":"<p><strong>The digital retail landscape is developing rapidly, driven by artificial intelligence (AI) and changing consumer behavior. From the personalization of shopping experiences to the automation of marketing processes and the optimization of the customer journey &#8211; the opportunities are enormous, but so are the challenges.<\/strong><\/p>\n<p>In addition to our traditional physical event (25.06.2025) at Google Switzerland in Zurich, we will also host a webinar in English. At our webinar on June 26, 2025, from 9h30-10h45, you will get exclusive insights from Google experts on the latest developments and tools relevant for Swiss online and omnichannel retailers.<\/p>\n<p><strong>Program:<\/strong><\/p>\n<p><strong>9:30 AM &#8211;<\/strong> <strong>Welcome &amp; Introduction <\/strong><\/p>\n<ul>\n<li><span style=\"font-size: 1rem;\">Brief welcome from HANDELSVERBAND.swiss &amp; Google<\/span><\/li>\n<li><span style=\"font-size: 1rem;\">Overview of key e-commerce trends for Swiss retailers<\/span><\/li>\n<\/ul>\n<p><strong>9:35 AM &#8211;<\/strong> <strong>AI as a Growth Driver in E-Commerce <\/strong><\/p>\n<ul>\n<li><span style=\"font-size: 1rem;\">Latest AI features in Google Ads (Performance Max, Demand Gen, Smart Bidding)<\/span><\/li>\n<li><span style=\"font-size: 1rem;\">Strategic use of Google solutions (Shopping, Search, YouTube)<\/span><\/li>\n<li><span style=\"font-size: 1rem;\">Practical examples of AI implementation<\/span><\/li>\n<\/ul>\n<p><strong>10:15 AM &#8211;<\/strong> <strong>Solid Measurement as a necessary foundation<\/strong><\/p>\n<ul>\n<li><span style=\"font-size: 1rem;\">Short insight to the importance of measurement as a key lever to build trust and accountability in a digital ecosystem.<\/span><\/li>\n<\/ul>\n<p><strong>10:30 AM &#8211;<\/strong> <strong>Q&amp;A <\/strong><\/p>\n<ul>\n<li><span style=\"font-size: 1rem;\">Questions for the Google team regarding the AI and measurement sessions.<\/span><\/li>\n<\/ul>\n<p><strong>10:45 AM &#8211; End of Webinar<\/strong><\/p>\n<p><a href=\"https:\/\/eventfrog.ch\/de\/p\/kurse-seminare\/sonstige-kurse-seminare\/webinar-google-update-for-retailers-2025-7325055735171138668.html\" target=\"_blank\" rel=\"noopener\"><strong>Register now!<\/strong><\/a><\/p>\n","protected":false},"author":4782,"featured_media":55089,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-55085","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-webinar","event_organizer-handelsverband-swiss"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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