{"id":55160,"date":"2024-11-27T09:13:39","date_gmt":"2024-11-27T08:13:39","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&#038;p=55160"},"modified":"2024-11-27T09:13:39","modified_gmt":"2024-11-27T08:13:39","slug":"retail-shopper-forum-2025","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/retail-shopper-forum-2025\/","title":{"rendered":"Retail &#038; Shopper Forum 2025"},"content":{"rendered":"<p><strong>Erleben Sie beim \u00ab<a href=\"https:\/\/www.gs1.ch\/de\/aktuelles\/events\/retail-shopper-forum-2025\" target=\"_blank\" rel=\"noopener\">Retail &amp; Shopper Forum 2025<\/a>\u00bb die Zukunft des Handels. Tauchen Sie ein in eine Welt, in der Emotionen und Algorithmen Hand in Hand gehen. Entdecken Sie innovative Strategien im Shopper Marketing, Best Practices im Category Management und die neuesten Trends im Omni-Channel-Retailing.<\/strong><\/p>\n<p>Lassen Sie sich von den M\u00f6glichkeiten des E-Commerce inspirieren und gestalten Sie die Zukunft des Einzelhandels.<\/p>\n<p><strong>Themenschwerpunkte:<\/strong><\/p>\n<ul>\n<li><strong>Shopper Marketing: Erfahren Sie mehr \u00fcber erfolgreiche Strategien und Marketingaktivit\u00e4ten, die Shopper-W\u00fcnsche und -Bed\u00fcrfnisse in den Fokus stellen.<\/strong><\/li>\n<li><strong>Category Management: Erhalten Sie spannende Einblicke in aktuelle Best-Practice-Beispiele aus Handel und Industrie und nehmen Sie wertvolle Learnings f\u00fcr den Umgang mit Filialisierung, Zentralisierung und Systemeinsatz im Handel mit.<\/strong><\/li>\n<li><strong>Omni-Channel-Retailing: Erleben Sie, wie das nahtlose Einkaufserlebnis \u00fcber verschiedene Kan\u00e4le die Kundenbindung und das Markenimage st\u00e4rkt.<\/strong><\/li>\n<li><strong>E-Commerce: Kennen Sie die neuesten Entwicklungen und Innovation? Mobile Anwendungen, Personalisierung, K\u00fcnstliche Intelligenz. Sehen Sie, was im Einzelhandel passiert.<\/strong><\/li>\n<\/ul>\n<p><strong>Folgende Speaker teilen ihr Wissen und ihre Erfahrungen:<\/strong><\/p>\n<ul>\n<li><span style=\"font-size: 1rem;\">\u00abThe future of Search is here\u00bb<br \/>\n<\/span><em>Britta Fleck, Director Sales, Marketing, Strategy, Operations, Google<\/em><\/li>\n<li><span style=\"font-size: 1rem;\">\u00abEasy Shopping: Der Weg zu einem nahtlosen Einkaufserlebnis\u00bb<br \/>\n<\/span><em>Daniel K\u00e4ser, Chief Product Officer, Migros Online<\/em><\/li>\n<li><span style=\"font-size: 1rem;\">\u00abWarum Nestl\u00e9 glaubt, dass Shopper Verst\u00e4ndnis der echte Schl\u00fcssel zu Kategorie Wachstum ist\u00bb<br \/>\n<\/span><em>Gianrico Duriet, Head of Sales Switzerland, Nestl\u00e9 Suisse S.A.<\/em><\/li>\n<li><span style=\"font-size: 1rem;\">\u00abShopperfokus im Herzen &#8211; welche Rolle spielt die Einkaufsatmosph\u00e4re\u00bb<br \/>\n<\/span><em>Martin Stucki, Chief Digital Officer, LOEB AG<\/em><\/li>\n<li><span style=\"font-size: 1rem;\">\u00abNext-Gen Shoppers: The Power of Phygital Communitys\u00bb<br \/>\n<\/span><em>Michelle M\u00fcller, Head of Consulting und Mitglied der Gesch\u00e4ftsleitung, Zeam GmbH<\/em><\/li>\n<li><span style=\"font-size: 1rem;\">\u00abSkalierung im Category Management\u00bb<br \/>\n<\/span><em>Stefan Fraude, CEO, Brack Alltron<\/em><\/li>\n<\/ul>\n<p><strong>Lassen Sie sich von den M\u00f6glichkeiten des E-Commerce inspirieren und gestalten Sie mit uns die Zukunft des Einzelhandels.<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.gs1.ch\/de\/aktuelles\/events\/retail-shopper-forum-2025\" target=\"_blank\" rel=\"noopener\">Informationen und Anmeldung<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":5186,"featured_media":55180,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-55160","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-google","event_organizer-gs1-switzerland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail &amp; Shopper Forum 2025 - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail &amp; Shopper Forum 2025 - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Erleben Sie beim \u00abRetail &amp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/retail-shopper-forum-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/11\/Banner-Retail-Shpper-730-400.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-shopper-forum-2025\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-shopper-forum-2025\\\/\",\"name\":\"Retail & Shopper Forum 2025 - HANDELSVERBAND. swiss\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-shopper-forum-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-shopper-forum-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Banner-Retail-Shpper-730-400.webp\",\"datePublished\":\"2024-11-27T08:13:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-shopper-forum-2025\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-shopper-forum-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-shopper-forum-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Banner-Retail-Shpper-730-400.webp\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Banner-Retail-Shpper-730-400.webp\",\"width\":730,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-shopper-forum-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Retail &#038; Shopper Forum 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"name\":\"HANDELSVERBAND.swiss\",\"description\":\"ASSOCIATION DE COMMERCE.swiss\",\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/handelsverband.swiss\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\",\"name\":\"HANDELSVERBAND.swiss\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"width\":1714,\"height\":472,\"caption\":\"HANDELSVERBAND.swiss\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retail & Shopper Forum 2025 - HANDELSVERBAND. swiss","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Retail & Shopper Forum 2025 - HANDELSVERBAND. swiss","og_description":"Erleben Sie beim \u00abRetail &amp;","og_url":"https:\/\/handelsverband.swiss\/fr\/events\/retail-shopper-forum-2025\/","og_site_name":"HANDELSVERBAND. swiss","og_image":[{"width":730,"height":400,"url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/11\/Banner-Retail-Shpper-730-400.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/handelsverband.swiss\/fr\/events\/retail-shopper-forum-2025\/","url":"https:\/\/handelsverband.swiss\/fr\/events\/retail-shopper-forum-2025\/","name":"Retail & Shopper Forum 2025 - HANDELSVERBAND. swiss","isPartOf":{"@id":"https:\/\/handelsverband.swiss\/#website"},"primaryImageOfPage":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/retail-shopper-forum-2025\/#primaryimage"},"image":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/retail-shopper-forum-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/11\/Banner-Retail-Shpper-730-400.webp","datePublished":"2024-11-27T08:13:39+00:00","breadcrumb":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/retail-shopper-forum-2025\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/handelsverband.swiss\/fr\/events\/retail-shopper-forum-2025\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/fr\/events\/retail-shopper-forum-2025\/#primaryimage","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/11\/Banner-Retail-Shpper-730-400.webp","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/11\/Banner-Retail-Shpper-730-400.webp","width":730,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/handelsverband.swiss\/fr\/events\/retail-shopper-forum-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/handelsverband.swiss\/fr\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/handelsverband.swiss\/events\/"},{"@type":"ListItem","position":3,"name":"Retail &#038; Shopper Forum 2025"}]},{"@type":"WebSite","@id":"https:\/\/handelsverband.swiss\/#website","url":"https:\/\/handelsverband.swiss\/","name":"HANDELSVERBAND.swiss","description":"ASSOCIATION DE COMMERCE.swiss","publisher":{"@id":"https:\/\/handelsverband.swiss\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/handelsverband.swiss\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/handelsverband.swiss\/#organization","name":"HANDELSVERBAND.swiss","url":"https:\/\/handelsverband.swiss\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","width":1714,"height":472,"caption":"HANDELSVERBAND.swiss"},"image":{"@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/ajde_events\/55160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/ajde_events"}],"about":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/types\/ajde_events"}],"author":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/users\/5186"}],"replies":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/comments?post=55160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media\/55180"}],"wp:attachment":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media?parent=55160"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/tags?post=55160"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/event_type?post=55160"},{"taxonomy":"event_type_2","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/event_type_2?post=55160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}