{"id":57365,"date":"2025-05-27T08:31:00","date_gmt":"2025-05-27T06:31:00","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&p=57365"},"modified":"2025-05-27T08:37:08","modified_gmt":"2025-05-27T06:37:08","slug":"webinar-best-practices-how-serialisation-protects-against-counterfeiting","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/webinar-best-practices-how-serialisation-protects-against-counterfeiting\/","title":{"rendered":"Webinar Best practices \u2013 how serialisation protects against counterfeiting"},"content":{"rendered":"

As a trade mark owner, would you like to know how to achieve supply chain transparency, how digital traceability works and how to quickly identify and combat counterfeits? Our experts will share tips for SMEs and larger companies and answer your questions.<\/strong><\/p>\n

Programme:<\/strong>
\n11.00 am\u00a0 \u00a0Marc Wullschleger, attorney-at-law, President of STOP PIRACY<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 – Welcome<\/em>
\n11.05 am\u00a0 \u00a0 Anne van Berkel Meier, Head of Industry Engagement Healthcare,
\n.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 GS1 Switzerland<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 – What is \u2018GS1 serialisation\u2019?<\/em>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 – How can GS1 serialisation be used to quickly identify counterfeits and protect<\/em>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0against piracy?<\/em>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 – Taking the pharmaceutical sector as an example, how can GS1 serialisation<\/em>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0help to optimise processes and improve patient safety?<\/em>
\n11.25 am\u00a0 \u00a0Helen Pfennig, Director of Sales & Partnerships EMEA, Scantrust SA<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0– What are Secure QR Codes and how do they work?<\/em>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0– How can Secure QR Codes be used to identify counterfeits worldwide in real time?<\/em>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0– Case studies\/best practices: for which products has Scantrust already successfully<\/em>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 implemented Secure QR Codes? What specific challenges\/customer needs arose?<\/em>
\n11.40 am\u00a0 \u00a0Q&A session and discussion (exchange of experiences)<\/strong>
\n12.00 pm\u00a0 \u00a0End of the webinar\u00a0\u00a0<\/strong><\/p>\n

on Teams (bilingual German\/English)<\/p>\n

Target audience:<\/strong>
\nSMEs and larger companies involved in online trade mark protection, including rights holders andonline monitoring and enforcement services.<\/p>\n

The event is organised by STOP PIRACY and SWISSNESS ENFORCEMENT.<\/p>\n

Registration<\/strong>
\nYou can register for the event until 10 June 2025 using the registration form. You\u2019ll receive the link to the online Teams meeting after you\u2019ve registered.<\/p>\n

Registration form<\/strong><\/a><\/p>\n","protected":false},"author":4578,"featured_media":57364,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-57365","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-webinar","event_organizer-stop-piracy"],"acf":[],"yoast_head":"\nWebinar Best practices \u2013 how serialisation protects against counterfeiting - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar Best practices \u2013 how serialisation protects against counterfeiting - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"As a trade mark owner,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/webinar-best-practices-how-serialisation-protects-against-counterfeiting\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T06:37:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2025\/05\/Stop-Piracy_Webinar-12.06.2025.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-best-practices-how-serialisation-protects-against-counterfeiting\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-best-practices-how-serialisation-protects-against-counterfeiting\\\/\",\"name\":\"Webinar Best practices \u2013 how serialisation protects against counterfeiting - 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