{"id":58841,"date":"2025-10-16T13:37:34","date_gmt":"2025-10-16T11:37:34","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&p=58841"},"modified":"2026-05-26T16:05:56","modified_gmt":"2026-05-26T14:05:56","slug":"event-marketingideen-handelsverband-swiss","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/event-marketingideen-handelsverband-swiss\/","title":{"rendered":"Event Marketingideen f\u00fcr H\u00e4ndler"},"content":{"rendered":"

Erhalten Sie neue Impulse f\u00fcr Ihren Erfolg als H\u00e4ndler!<\/strong><\/p>\n

In einer sich stetig wandelnden Handelslandschaft ist es entscheidender denn je, mit kreativen und effektiven Marketingideen aufzufallen. <\/strong><\/p>\n

An unserem Anlass \u00abMarketingideen f\u00fcr H\u00e4ndler\u00bb<\/strong> am Dienstag, 2. Juni 2026, 8.30-13 Uhr<\/strong>, in Z\u00fcrich zeigen wir Ihnen, wie Sie mit cleverem Marketing neue Kund:innen gewinnen, Stammkund:innen begeistern und Ihren Umsatz steigern k\u00f6nnen. Unabh\u00e4ngig davon, ob Sie ein Start-up sind oder bereits \u00fcber viel unternehmerische Erfahrung verf\u00fcgen, stellen wir Ihnen verschiedene Marketingideen vor, die Ihnen zu mehr Aufmerksamkeit und Erfolg verhelfen k\u00f6nnen.<\/p>\n

Programm<\/strong><\/p>\n

08.30 Uhr<\/strong> \u00a0\u00a0 Begr\u00fcssungskaffee
\n<\/strong>09.00 Uhr\u00a0\u00a0\u00a0 <\/strong>Begr\u00fcssung
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Bernhard Egger, Gesch\u00e4ftsf\u00fchrer, HANDELSVERBAND.swiss
\n<\/em>09.15 Uhr \u00a0\u00a0 <\/strong>Digitaler Produktpass \u2013 von Verpflichtung zur Chance
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong>Jonas Batt, Head of Retail & Consumer Goods, GS1 Switzerland
\n<\/em>09.25 Uhr \u00a0\u00a0 <\/strong>Sichtbar oder unsichtbar. GEO kennt kein Dazwischen.
\n<\/strong> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong>Zbynek Zapletal, Director AI and Digital Media DACH & CZ, Biggie Switzerland SA
\n<\/em>09.35 Uhr \u00a0\u00a0 VIVICASA – erste spezialisierte Social Commerce Plattform f\u00fcr Home & Living
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong>Alex Andrist, Co-Founder, VIVICASA
\n<\/em>09.45 Uhr\u00a0\u00a0\u00a0 <\/strong>Mehr Wirkung im Briefkasten
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Claude Bruderer, CEO, Quickmail Planzer AG
\n<\/em>09.55 Uhr\u00a0\u00a0\u00a0 <\/strong>Aktuellste YouTube Forschungsergebnisse und was Advertiser
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 nun beachten m\u00fcssen
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong>Adrian Wenzl, Director Performance Marketing, Webrepublic AG
\n<\/em>10.05 Uhr \u00a0\u00a0 Kaffeepause
\n<\/strong>10.40 Uhr\u00a0\u00a0\u00a0 <\/strong>Jede Botschaft ein Treffer: Mehr Umsatz mit Hyperpersonalisierung
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 in Briefkasten & Postfach
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong>Johannes van de Loo, Hyperpersonalisierungs-Experte, SmartCom GmbH
\n<\/em>10.50 Uhr \u00a0\u00a0 <\/strong>Performante Social Ads mit AI
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong>Nico Bellabarba, Co-Founder, Headstart Collective GmbH
\n<\/em>11.00 <\/strong>Uhr\u00a0\u00a0\u00a0 <\/strong>Phygital: Bringen Ihre physischen und digitalen Kan\u00e4le wirklich Kunden
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 in den Store?
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong>Yves-Alain Schwaar, CEO, Brandfinity.ch
\n<\/em>11.10 <\/strong>Uhr\u00a0\u00a0\u00a0 Mehr Umsatz durch bessere Ideen: Warum Creative Diversity
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 der untersch\u00e4tzte Growth-Hebel im eCommerce ist
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong>Olivier Gachnang, CEO\/Founder, Go 2 Flow AG<\/em>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong>Benedikt Rapp, Head of Growth, Go 2 Flow AG<\/em>
\n<\/strong>11.20 Uhr\u00a0\u00a0\u00a0 KI <\/b><\/strong>w\u00e4hlt Marken. Geh\u00f6rt deine dazu?<\/b><\/strong>
\n<\/b><\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Fabian Komann Director Account Management DACH, Trusted Shops SE
\n<\/em><\/em>11.30 Uhr \u00a0\u00a0 Q&A
\n<\/strong>11.40 Uhr \u00a0\u00a0 Abschluss<\/strong>
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Bernhard Egger, Gesch\u00e4ftsf\u00fchrer, HANDELSVERBAND.swiss
\n<\/em><\/em>11.45 Uhr \u00a0\u00a0 Networking-Aperitif<\/strong><\/p>\n

Lassen Sie sich inspirieren, tauschen Sie sich aus und starten Sie mit neuen Ideen durch!<\/p>\n

Jetzt anmelden und frischen Schwung ins Marketing bringen!\u00a0<\/strong><\/p>\n

Zur Anmeldung<\/strong><\/a><\/p>\n

 <\/p>\n

Eventsponsor:<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"author":4578,"featured_media":54404,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-58841","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-bildungszentrum-sihlpost","event_organizer-handelsverband-swiss"],"acf":[],"yoast_head":"\nEvent Marketingideen f\u00fcr H\u00e4ndler - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event Marketingideen f\u00fcr H\u00e4ndler - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Erhalten Sie neue Impulse f\u00fcr\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/event-marketingideen-handelsverband-swiss\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T14:05:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/AdobeStock_77099593_730_400.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/event-marketingideen-handelsverband-swiss\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/event-marketingideen-handelsverband-swiss\\\/\",\"name\":\"Event Marketingideen f\u00fcr H\u00e4ndler - 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