{"id":58844,"date":"2025-10-16T13:38:51","date_gmt":"2025-10-16T11:38:51","guid":{"rendered":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\/"},"modified":"2026-04-30T13:35:14","modified_gmt":"2026-04-30T11:35:14","slug":"evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\/","title":{"rendered":"\u00c9v\u00e9nement Des id\u00e9es pour un marketing plus efficace"},"content":{"rendered":"

D\u00e9couvrez de nouvelles id\u00e9es pour booster votre succ\u00e8s en tant que commer\u00e7ant !<\/strong><\/p>\n

Dans un paysage commercial en constante \u00e9volution, il est plus important que jamais de se d\u00e9marquer avec des strat\u00e9gies marketing cr\u00e9atives et efficaces. Lors de notre \u00e9v\u00e9nement du 11 juin 2026 \u00e0 Lausanne<\/strong>, vous aurez l\u2019occasion de d\u00e9couvrir des id\u00e9es marketing pour gagner de nouveaux clients, accro\u00eetre votre visibilit\u00e9 et stimuler vos ventes. Que vous soyez une start-up ou une entreprise d\u00e9j\u00e0 bien \u00e9tablie, il y a des id\u00e9es pour chacun ! Participer et laissez-vous inspirer !<\/p>\n

09h00<\/strong> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Caf\u00e9 de bienvenue
\n<\/strong>09h30 <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mot de bienvenue
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Nadine Baeriswyl, Directrice adjointe, ASSOCIATION DE COMMERCE.swiss
\n<\/em>09h45\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Visible ou invisible. Avec le GEO, il n’y a pas d’entre-deux<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Diane de Vilmorin, Deputy Managing Director, Biggie Switzerland SA
\n<\/em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 C\u00e9line Mar\u00e9chal, Head of Sales, Biggie Switzerland SA
\n<\/em>09h55\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Le passeport num\u00e9rique du produit : d’une obligation \u00e0 une opportunit\u00e9
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Jonas Batt, Head of Retail & Consumer Goods, GS1 Switzerland
\n<\/em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Matthieu Perthuis, Manager Industry Engagement – Consumer Goods\/Retail,
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 GS1 Switzerland
\n<\/em><\/em>10h05\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Les derniers r\u00e9sultats d’\u00e9tudes sur YouTube :
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 ce que les annonceurs doivent d\u00e9sormais prendre en compte<\/strong>
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Eug\u00e9nie Briet, <\/em>Team Manager Performance Marketing, Webrepublic AG
\n<\/em><\/em>10h15\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>High-performing social ads with AI <\/strong>(en anglais)
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Nico Bellabarba, Co-Founder, Headstart Collective GmbH
\n<\/em><\/em>10h25\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Plus d\u2019efficacit\u00e9 dans la bo\u00eete aux lettres<\/strong>
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Stefan Ramseier, Key Account Manager, Quickmail Planzer AG
\n<\/em><\/em>10h35\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pause-caf\u00e9
\n<\/strong>11h00\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Phygital : votre mix canaux physiques et digitaux\u00a0font-ils vraiment venir
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 en magasin ?<\/strong>
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Yves-Alain Schwaar, CEO, Brandfinity.ch
\n<\/em><\/em>11h10 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The first specialized social commerce platform for Home & Living <\/strong>(en anglais)
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Alex Andrist, Co-Founder, VIVICASA
\n<\/em><\/em>11h20\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Vendre quand plus personne n\u2019\u00e9coute<\/strong>
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Dr. Julien Intartaglia, Professeur ordinaire HES & Doyen de l’Institut
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 de la communication et du marketing exp\u00e9rientiel, HEG Arc
\n<\/em><\/em><\/em>11h30\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Design pr\u00e9dictif \u2013 L\u2019IA au service de la cr\u00e9ativit\u00e9
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 David Schupbach, Head of Design, WNG SA<\/em>
\n<\/em><\/em>11h40\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 tbd<\/strong>
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 En cours de validation
\n<\/em><\/em>11h50\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Q&A
\n<\/strong>12h05\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cl\u00f4ture<\/strong>
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Nadine Baeriswyl, Directrice adjointe, ASSOCIATION DE COMMERCE.swiss
\n<\/em><\/em><\/em>12h10\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Aperitif-Networking<\/strong><\/p>\n

Ne manquez pas cette opportunit\u00e9 d\u2019inspiration pour l\u2019avenir de votre entreprise ! Inscrivez-vous d\u00e8s maintenant et donnez un nouvel \u00e9lan \u00e0 votre marketing !<\/p>\n

Inscription<\/strong><\/a><\/p>\n

 <\/p>\n

Sponsor de l’\u00e9v\u00e9nement :<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"author":4578,"featured_media":54404,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-58844","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-hotel-continental","event_organizer-association-de-commerce-swiss"],"acf":[],"yoast_head":"\n\u00c9v\u00e9nement Des id\u00e9es pour un marketing plus efficace - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9v\u00e9nement Des id\u00e9es pour un marketing plus efficace - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez de nouvelles id\u00e9es pour\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T11:35:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/AdobeStock_77099593_730_400.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\\\/\",\"name\":\"\u00c9v\u00e9nement Des id\u00e9es pour un marketing plus efficace - HANDELSVERBAND. swiss\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/AdobeStock_77099593_730_400.webp\",\"datePublished\":\"2025-10-16T11:38:51+00:00\",\"dateModified\":\"2026-04-30T11:35:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/AdobeStock_77099593_730_400.webp\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/AdobeStock_77099593_730_400.webp\",\"width\":730,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00c9v\u00e9nement Des id\u00e9es pour un marketing plus efficace\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"name\":\"HANDELSVERBAND.swiss\",\"description\":\"ASSOCIATION DE COMMERCE.swiss\",\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/handelsverband.swiss\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\",\"name\":\"HANDELSVERBAND.swiss\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"width\":1714,\"height\":472,\"caption\":\"HANDELSVERBAND.swiss\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9v\u00e9nement Des id\u00e9es pour un marketing plus efficace - HANDELSVERBAND. swiss","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"\u00c9v\u00e9nement Des id\u00e9es pour un marketing plus efficace - HANDELSVERBAND. swiss","og_description":"D\u00e9couvrez de nouvelles id\u00e9es pour","og_url":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\/","og_site_name":"HANDELSVERBAND. swiss","article_modified_time":"2026-04-30T11:35:14+00:00","og_image":[{"width":730,"height":400,"url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/AdobeStock_77099593_730_400.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\/","url":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\/","name":"\u00c9v\u00e9nement Des id\u00e9es pour un marketing plus efficace - HANDELSVERBAND. swiss","isPartOf":{"@id":"https:\/\/handelsverband.swiss\/#website"},"primaryImageOfPage":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\/#primaryimage"},"image":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\/#primaryimage"},"thumbnailUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/AdobeStock_77099593_730_400.webp","datePublished":"2025-10-16T11:38:51+00:00","dateModified":"2026-04-30T11:35:14+00:00","breadcrumb":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/handelsverband.swiss\/fr\/events\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\/#primaryimage","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/AdobeStock_77099593_730_400.webp","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/AdobeStock_77099593_730_400.webp","width":730,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-des-idees-pour-un-marketing-plus-efficace-association-de-commerce-swiss-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/handelsverband.swiss\/fr\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/handelsverband.swiss\/events\/"},{"@type":"ListItem","position":3,"name":"\u00c9v\u00e9nement Des id\u00e9es pour un marketing plus efficace"}]},{"@type":"WebSite","@id":"https:\/\/handelsverband.swiss\/#website","url":"https:\/\/handelsverband.swiss\/","name":"HANDELSVERBAND.swiss","description":"ASSOCIATION DE COMMERCE.swiss","publisher":{"@id":"https:\/\/handelsverband.swiss\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/handelsverband.swiss\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/handelsverband.swiss\/#organization","name":"HANDELSVERBAND.swiss","url":"https:\/\/handelsverband.swiss\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","width":1714,"height":472,"caption":"HANDELSVERBAND.swiss"},"image":{"@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/ajde_events\/58844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/ajde_events"}],"about":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/types\/ajde_events"}],"author":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/users\/4578"}],"replies":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/comments?post=58844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media\/54404"}],"wp:attachment":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media?parent=58844"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/tags?post=58844"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/event_type?post=58844"},{"taxonomy":"event_type_2","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/event_type_2?post=58844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}