{"id":58858,"date":"2025-10-16T13:55:34","date_gmt":"2025-10-16T11:55:34","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&#038;p=58858"},"modified":"2026-02-02T14:00:16","modified_gmt":"2026-02-02T13:00:16","slug":"veranstaltung-plattformen","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/veranstaltung-plattformen\/","title":{"rendered":"Veranstaltung Plattformen\/Marktpl\u00e4tze \u2013 aktueller Stand &#038; Ausblick"},"content":{"rendered":"<p><strong>Amazon, Galaxus, Zalando, Temu, TikTok Shop &amp; Co \u2013 die Marktplatzwelt ver\u00e4ndert sich rasant. Neue Regeln, neue Chancen, neue Player.<\/strong><\/p>\n<p>An unserer <strong>Veranstaltung \u00abPlattformen\/Marktpl\u00e4tze \u2013 aktueller Stand &amp; Ausblick\u00bb am 3. Februar 2026<\/strong> erhalten Sie ein Update wie auch einen \u00dcberblick \u00fcber die wichtigsten Entwicklungen und praxisnahe Einblicke aus dem Marktplatzgesch\u00e4ft.<\/p>\n<p><strong>Programm<\/strong><\/p>\n<table style=\"height: 553px;\" width=\"608\">\n<tbody>\n<tr>\n<td width=\"70\"><strong>08h30<\/strong><\/td>\n<td width=\"444\"><strong>Begr\u00fcssungskaffee<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>09h00\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/td>\n<td><strong>Begr\u00fcssung<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>09h05\u00a0\u00a0\u00a0\u00a0<\/strong><\/td>\n<td><strong>Amazon<\/strong><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><em>Yorck v. Mirbach, Country Leader Austria &amp; Switzerland, Amazon<\/em><\/td>\n<\/tr>\n<tr>\n<td><strong>09h25<\/strong><\/td>\n<td><strong>Temu<\/strong><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><em>Leonard Klenner, Executive Assistant for Corporate Affairs to the President, Temu<\/em><\/td>\n<\/tr>\n<tr>\n<td><strong>09h45<\/strong><\/td>\n<td><strong>TikTok Shop<\/strong><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><em>Adrian Wenzl, Director Performance Marketing, Webrepublic AG<br \/>\nJana Bergmann, Consultant Performance Marketing, Webrepublic AG<br \/>\n<\/em><\/td>\n<\/tr>\n<tr>\n<td><strong>10h05<\/strong><\/td>\n<td><strong>Zalando &#8211; Shopping der Zukunft \u2013 Emotional, unterhaltsam, passgenau<\/strong><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><em>Max Bankewitz, General Manager DACH, Zalando<\/em><\/td>\n<\/tr>\n<tr>\n<td><strong>10h25<\/strong><\/td>\n<td><strong>Pause<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>10h55<\/strong><\/td>\n<td><strong>Schweizer Plattformen<\/strong><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><em>Alexandra Scherrer, CEO &amp; Co-Owner, Carpathia<\/em><\/td>\n<\/tr>\n<tr>\n<td><strong>11h15<\/strong><\/td>\n<td><strong>Aktuelles zu rechtlichen Rahmenbedingungen<\/strong><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><em>Severin Pfl\u00fcger, Rechtsanwalt und stv. GF HANDELSVERBAND.swiss<\/em><\/td>\n<\/tr>\n<tr>\n<td><strong>11h35<\/strong><\/td>\n<td><strong>Fragen &amp; Antworten<\/strong><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><em>Bernhard Egger, Gesch\u00e4ftsf\u00fchrer, <\/em><em>HANDELSVERBAND.swiss<\/em><\/td>\n<\/tr>\n<tr>\n<td><strong>11h55<\/strong><\/td>\n<td><strong>Abschluss<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>12h00<\/strong><\/td>\n<td><strong>Networking-Apero<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>AUSVERKAUFT:<br \/>\nDer Event Plattformen\/Marktpl\u00e4tze ist aktuell ausverkauft.<br \/>\nSie m\u00f6chten teilnehmen?<br \/>\nWir f\u00fchren eine Warteliste. Schicken Sie uns eine Email (&#x69;n&#x66;&#111;&#x40;&#104;a&#x6e;d&#x65;&#108;&#x73;&#118;e&#x72;&#98;&#x61;&#110;d&#x2e;s&#x77;&#105;&#x73;&#115;) mit dem Hinweis &#8220;Warteliste Event Plattformen\/Marktpl\u00e4tze&#8221; und wir setzen Sie auf die Warteliste.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Eventsponsor:<\/p>\n<p><a href=\"https:\/\/logistikkoenner.ch\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign&amp;utm_content=602725184335&amp;utm_term=p_die%20logistikk%C3%B6nner&amp;adgroup&amp;adgroup_name&amp;network=g&amp;device=c&amp;placement&amp;gad_source=1&amp;gad_campaignid=13720859474&amp;gbraid=0AAAAABRyzMEHe6aFM7QY2L8lstXdsYOIn&amp;gclid=CjwKCAiA7LzLBhAgEiwAjMWzCABpFK5o5bEafj6WYT_oBaps6VWbt527kizxG3XgJpIbmEqeXk0yfhoCIWkQAvD_BwE\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-55537\" src=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2025\/01\/Logistikkoenner-Post-FL.png\" alt=\"\" width=\"168\" height=\"69\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":4578,"featured_media":58876,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-58858","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-bildungszentrum-sihlpost","event_organizer-handelsverband-swiss"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veranstaltung Plattformen\/Marktpl\u00e4tze \u2013 aktueller Stand &amp; 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