{"id":58859,"date":"2025-10-16T13:58:00","date_gmt":"2025-10-16T11:58:00","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&#038;p=58859"},"modified":"2026-02-03T07:41:53","modified_gmt":"2026-02-03T06:41:53","slug":"evenement-plateformes","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-plateformes\/","title":{"rendered":"\u00c9v\u00e9nement \u00ab Plateformes\/marketplaces \u2013 actualit\u00e9 et perspectives \u00bb"},"content":{"rendered":"<p data-start=\"0\" data-end=\"166\"><strong>Amazon, Galaxus, Zalando,Temu, TikTok Shop &amp; Co \u2013 le monde des marketplaces \u00e9volue \u00e0 une vitesse fulgurante. Nouvelles r\u00e8gles, nouvelles opportunit\u00e9s, nouveaux acteurs.<\/strong><\/p>\n<p data-start=\"168\" data-end=\"463\">Lors de notre <strong>\u00e9v\u00e9nement<\/strong> <strong data-start=\"192\" data-end=\"258\">\u00ab Plateformes\/marketplaces \u2013 actualit\u00e9 et perspectives \u00bb<\/strong> le <strong data-start=\"262\" data-end=\"280\">10 f\u00e9vrier 2026<\/strong>, vous recevrez une update ainsi qu\u2019un aper\u00e7u des d\u00e9veloppements les plus importants et des informations concr\u00e8tes issus de la pratique des marketplaces.<\/p>\n<p data-start=\"168\" data-end=\"463\"><strong>Le programme :<\/strong><\/p>\n<p><strong>09h00\u00a0 Caf\u00e9 de bienvenue<br \/>\n09h30\u00a0 Bienvenue<br \/>\n<\/strong><em><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/strong>Nadine Baeriswyl, directrice adjointe, ASSOCIATION DE COMMERCE.swiss<br \/>\n<\/em><strong>09h35\u00a0 Amazon <\/strong>(online)<strong><br \/>\n<\/strong><em><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/strong>Ben Simpson, Senior Product Manager Switzerland &amp;<br \/>\n<strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/strong>Yaroslava Zhuk \u2013 Account Manager Switzerland, Amazon<br \/>\n<\/em><strong>09h55\u00a0 Temu <\/strong>(en anglais)<strong><br \/>\n<\/strong><em><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/strong>Leonard Klenner, Executive Assistant for Corporate Affairs to the President, Temu<br \/>\n<\/em><strong>10h15\u00a0 TikTok Shop<br \/>\n<\/strong><em><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/strong>Eug\u00e9nie Briet, Team Manager Performance Marketing, Webrepublic AG<br \/>\n<\/em><strong>10h35\u00a0 Zalando \u2013 Le shopping du futur : \u00e9motionnel, divertissant, sur mesure<br \/>\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 (sous-titr\u00e9 en fran\u00e7ais)<strong><br \/>\n<\/strong><em><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/strong>Max Bankewitz, General Manager DACH, Zalando<br \/>\n<\/em><strong>10h55\u00a0 Pause-caf\u00e9<br \/>\n<\/strong><strong>11h15\u00a0 Plateformes suisses<br \/>\n<\/strong><em><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/strong>Nadine Baeriswyl, directrice adjointe, ASSOCIATION DE COMMERCE.swiss<br \/>\n<\/em><strong>11h35\u00a0 <\/strong><strong>Actualit\u00e9s relatives au cadre juridique<\/strong><strong><br \/>\n<\/strong><em><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/strong>Severin Pfl\u00fcger, directeur adjoint, ASSOCIATION DE COMMERCE.swiss<br \/>\n<\/em><strong>11h55\u00a0 Questions et r\u00e9ponses<br \/>\n<\/strong><strong>12h10\u00a0 Cl\u00f4ture<br \/>\n<\/strong><em><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/strong>Nadine Baeriswyl, directrice adjointe, ASSOCIATION DE COMMERCE.swiss<br \/>\n<\/em><strong>12h15\u00a0 Ap\u00e9ritif-R\u00e9seautage<\/strong><\/p>\n<p data-start=\"748\" data-end=\"921\">D\u00e9couvrez les tendances qui se dessinent et comment adapter au mieux votre strat\u00e9gie pour en tirer profit, tout en \u00e9changeant directement avec vos coll\u00e8gues du secteur.<\/p>\n<p data-start=\"923\" data-end=\"1031\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>Partizipez et restez ainsi inform\u00e9 !\u00a0<a href=\"https:\/\/eventfrog.ch\/de\/p\/kurse-seminare\/sonstige-kurse-seminare\/event-plateformes-marketplaces-actualite-et-perspectives-7389599948348596361.html\" target=\"_blank\" rel=\"noopener\">INSCRIPTION<\/a><\/strong><\/p>\n<p data-start=\"923\" data-end=\"1031\" data-is-last-node=\"\" data-is-only-node=\"\">Sponsor d&#8217; \u00e9v\u00e9nement<\/p>\n<p data-start=\"923\" data-end=\"1031\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"https:\/\/logistikkoenner.ch\/fr\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign&amp;utm_content=602725184335&amp;utm_term=p_die%20logistikk%C3%B6nner&amp;adgroup&amp;adgroup_name&amp;network=g&amp;device=c&amp;placement&amp;gad_source=1&amp;gad_campaignid=13720859474&amp;gbraid=0AAAAABRyzMEHe6aFM7QY2L8lstXdsYOIn&amp;gclid=CjwKCAiA7LzLBhAgEiwAjMWzCABpFK5o5bEafj6WYT_oBaps6VWbt527kizxG3XgJpIbmEqeXk0yfhoCIWkQAvD_BwE\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-55536\" src=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2025\/01\/Logistikkoenner-Post-FL.png\" alt=\"\" width=\"165\" height=\"68\" \/><\/a><\/p>\n","protected":false},"author":4578,"featured_media":58876,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-58859","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-hotel-continental","event_organizer-association-de-commerce-swiss"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9v\u00e9nement \u00ab Plateformes\/marketplaces \u2013 actualit\u00e9 et perspectives \u00bb - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9v\u00e9nement \u00ab Plateformes\/marketplaces \u2013 actualit\u00e9 et perspectives \u00bb - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Amazon, Galaxus, Zalando,Temu, TikTok Shop\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/evenement-plateformes\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T06:41:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2025\/10\/AdobeStock_296043720_Marketplace-730-400.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-plateformes\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-plateformes\\\/\",\"name\":\"\u00c9v\u00e9nement \u00ab Plateformes\\\/marketplaces \u2013 actualit\u00e9 et perspectives \u00bb - HANDELSVERBAND. swiss\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-plateformes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-plateformes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/AdobeStock_296043720_Marketplace-730-400.webp\",\"datePublished\":\"2025-10-16T11:58:00+00:00\",\"dateModified\":\"2026-02-03T06:41:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-plateformes\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-plateformes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-plateformes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/AdobeStock_296043720_Marketplace-730-400.webp\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/AdobeStock_296043720_Marketplace-730-400.webp\",\"width\":730,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-plateformes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00c9v\u00e9nement \u00ab Plateformes\\\/marketplaces \u2013 actualit\u00e9 et perspectives \u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"name\":\"HANDELSVERBAND.swiss\",\"description\":\"ASSOCIATION DE COMMERCE.swiss\",\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/handelsverband.swiss\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\",\"name\":\"HANDELSVERBAND.swiss\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"width\":1714,\"height\":472,\"caption\":\"HANDELSVERBAND.swiss\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9v\u00e9nement \u00ab Plateformes\/marketplaces \u2013 actualit\u00e9 et perspectives \u00bb - HANDELSVERBAND. swiss","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"\u00c9v\u00e9nement \u00ab Plateformes\/marketplaces \u2013 actualit\u00e9 et perspectives \u00bb - HANDELSVERBAND. swiss","og_description":"Amazon, Galaxus, Zalando,Temu, TikTok Shop","og_url":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-plateformes\/","og_site_name":"HANDELSVERBAND. swiss","article_modified_time":"2026-02-03T06:41:53+00:00","og_image":[{"width":730,"height":400,"url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2025\/10\/AdobeStock_296043720_Marketplace-730-400.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-plateformes\/","url":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-plateformes\/","name":"\u00c9v\u00e9nement \u00ab Plateformes\/marketplaces \u2013 actualit\u00e9 et perspectives \u00bb - HANDELSVERBAND. swiss","isPartOf":{"@id":"https:\/\/handelsverband.swiss\/#website"},"primaryImageOfPage":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-plateformes\/#primaryimage"},"image":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-plateformes\/#primaryimage"},"thumbnailUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2025\/10\/AdobeStock_296043720_Marketplace-730-400.webp","datePublished":"2025-10-16T11:58:00+00:00","dateModified":"2026-02-03T06:41:53+00:00","breadcrumb":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-plateformes\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/handelsverband.swiss\/fr\/events\/evenement-plateformes\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-plateformes\/#primaryimage","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2025\/10\/AdobeStock_296043720_Marketplace-730-400.webp","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2025\/10\/AdobeStock_296043720_Marketplace-730-400.webp","width":730,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-plateformes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/handelsverband.swiss\/fr\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/handelsverband.swiss\/events\/"},{"@type":"ListItem","position":3,"name":"\u00c9v\u00e9nement \u00ab Plateformes\/marketplaces \u2013 actualit\u00e9 et perspectives \u00bb"}]},{"@type":"WebSite","@id":"https:\/\/handelsverband.swiss\/#website","url":"https:\/\/handelsverband.swiss\/","name":"HANDELSVERBAND.swiss","description":"ASSOCIATION DE COMMERCE.swiss","publisher":{"@id":"https:\/\/handelsverband.swiss\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/handelsverband.swiss\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/handelsverband.swiss\/#organization","name":"HANDELSVERBAND.swiss","url":"https:\/\/handelsverband.swiss\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","width":1714,"height":472,"caption":"HANDELSVERBAND.swiss"},"image":{"@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/ajde_events\/58859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/ajde_events"}],"about":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/types\/ajde_events"}],"author":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/users\/4578"}],"replies":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/comments?post=58859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media\/58876"}],"wp:attachment":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media?parent=58859"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/tags?post=58859"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/event_type?post=58859"},{"taxonomy":"event_type_2","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/event_type_2?post=58859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}