{"id":58866,"date":"2025-10-16T14:02:45","date_gmt":"2025-10-16T12:02:45","guid":{"rendered":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-lia-dans-le-commerce-de-detail\/"},"modified":"2026-04-30T13:46:24","modified_gmt":"2026-04-30T11:46:24","slug":"evenement-lia-dans-le-commerce-de-detail","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/evenement-lia-dans-le-commerce-de-detail\/","title":{"rendered":"\u00c9v\u00e9nement \u00ab L&#8217;IA dans le commerce de d\u00e9tail \u00bb"},"content":{"rendered":"<p><strong>L&#8217;intelligence artificielle transforme le commerce<\/strong><\/p>\n<p><strong>Des flux de travail automatis\u00e9s \u00e0 l&#8217;approche client intelligente et aux d\u00e9cisions bas\u00e9es sur les donn\u00e9es, l&#8217;intelligence artificielle offre aux commer\u00e7ants de nouvelles possibilit\u00e9s pour travailler plus rapidement, plus efficacement et en mettant davantage l&#8217;accent sur le client.<\/strong><\/p>\n<p>Lors de notre <strong>\u00e9v\u00e9nement \u00ab L&#8217;IA dans le commerce de d\u00e9tail \u00bb, le\u00a0mardi\u00a05 mai 2026,\u00a009h00-13h00, \u00e0 Lausanne<\/strong>, nous montrerons comment les commer\u00e7ants peuvent tirer profit des solutions d&#8217;IA sp\u00e9cialis\u00e9es pour le commerce de d\u00e9tail. D\u00e9couvrez comment l&#8217;IA fait d\u00e9j\u00e0 la diff\u00e9rence aujourd&#8217;hui et quelles opportunit\u00e9s elle offre \u00e0 votre entreprise.<\/p>\n<p><strong>Programme :<\/strong><\/p>\n<p><strong>09h00\u00a0 Caf\u00e9 de bienvenue<br \/>\n09h30\u00a0 Bievenue<br \/>\n09h40\u00a0 Parcours client \u00e0 l&#8217;heure de l\u2019I.A.<br \/>\n<\/strong><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Quentin Prevot, Head of Advisory, Antadis SA<br \/>\n<em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Loic Lejal, Directeur G\u00e9n\u00e9ral, Antadis SA<\/em><br \/>\n<\/em><strong>09h55\u00a0 Quand Gemini &amp; Co. se transforment en analystes <\/strong>(online &#8211; en anglais)<em><br \/>\n<\/em><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Andreas Fischer, CEO, minubo GmbH<br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Dario Andreoli, COO, Nishcom AG<\/em><em><br \/>\n<\/em><\/em><strong>10h10\u00a0 AI Business Agents:<\/strong><strong>La nouvelle interface entre commerce et client<\/strong><em><em><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Diane de Vilmorin, Deputy Managing Director, Biggie Switzerland SA<br \/>\n<em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 C\u00e9line Mar\u00e9chal, Head of Sales, Biggie Switzerland SA<br \/>\n<\/em><\/em><\/em><\/em><strong>10h25\u00a0 <\/strong><strong>The collective memory of Swiss e-commerce \u2013 reducing returns with AI <\/strong>(en anglais)<em><em><em><br \/>\n<em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sergey Bezborodov, Co-Founder &amp; CEO, Xpeer GmbH<br \/>\n<em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Moritz Maier, Co-Founder, Xpeer GmbH<\/em><strong><br \/>\n<\/strong><\/em><\/em><\/em><\/em><strong>1<\/strong><strong>0h40\u00a0 Pause-caf\u00e9<\/strong><strong><br \/>\n11h00\u00a0 Automatisation du contenu produit : comment l\u2019IA r\u00e9volutionne <\/strong><strong>la pr\u00e9paration<br \/>\n<\/strong><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0des donn\u00e9es produit<\/strong><em><em><em><em><br \/>\n<em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Marc M\u00fcller, Co-Founder, Vertical Data AG<br \/>\n<\/em><\/em><\/em><\/em><\/em><strong>11h15\u00a0 Du client insatisfait \u00e0 la recommendation de produits:<br \/>\n<\/strong><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0l\u2019IA, un v\u00e9ritable tournant dans le service client<\/strong><em><em><em><em><em><em><strong><br \/>\n<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Clotilde de Mersan, VP Global Industry Advisor, Consumer Products, SAP Schweiz AG<strong><br \/>\n<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Benjamin Picard, Senior Solution Advisor, Consumer Experience, SAP Schweiz AG<br \/>\n<\/em><\/em><\/em><\/em><\/em><\/em><strong>11h30\u00a0 La personnalisation bas\u00e9e sur l&#8217;IA<\/strong><em><em><strong><br \/>\n<\/strong><em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Marco Piccio, Founder, BrainPredict\u00a0<\/em><strong><em><em><em><em><br \/>\n<\/em><\/em><\/em><\/em><\/strong><\/em><\/em><strong>11h45\u00a0 Questions et r\u00e9ponses<br \/>\n11h55\u00a0 Cl\u00f4ture<br \/>\n12h00\u00a0 Ap\u00e9ritif\u00a0 &amp; R\u00e9seautage<\/strong><\/p>\n<p>Profitez de cette occasion pour \u00e9changer dans un environnement inspirant, nouer de nouveaux contacts et trouver de nouvelles id\u00e9es pour votre propre strat\u00e9gie.<\/p>\n<p><strong>R\u00e9servez votre place d\u00e8s maintenant.<\/strong><\/p>\n<p><a href=\"https:\/\/eventfrog.ch\/de\/p\/kurse-seminare\/sonstige-kurse-seminare\/evenement-l-ia-dans-le-commerce-de-detail-7397234530501792158.html\" target=\"_blank\" rel=\"noopener\"><strong>INSCRIPTION<\/strong><\/a><\/p>\n","protected":false},"author":4578,"featured_media":58872,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-58866","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-hotel-continental","event_organizer-association-de-commerce-swiss"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9v\u00e9nement \u00ab L&#039;IA dans le commerce de d\u00e9tail \u00bb - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9v\u00e9nement \u00ab L&#039;IA dans le commerce de d\u00e9tail \u00bb - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"L&#8217;intelligence artificielle transforme le commerce\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/evenement-lia-dans-le-commerce-de-detail\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T11:46:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2025\/10\/AdobeStock_1576591676_730x400.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-lia-dans-le-commerce-de-detail\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-lia-dans-le-commerce-de-detail\\\/\",\"name\":\"\u00c9v\u00e9nement \u00ab L'IA dans le commerce de d\u00e9tail \u00bb - HANDELSVERBAND. swiss\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-lia-dans-le-commerce-de-detail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-lia-dans-le-commerce-de-detail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/AdobeStock_1576591676_730x400.jpg\",\"datePublished\":\"2025-10-16T12:02:45+00:00\",\"dateModified\":\"2026-04-30T11:46:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-lia-dans-le-commerce-de-detail\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-lia-dans-le-commerce-de-detail\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/evenement-lia-dans-le-commerce-de-detail\\\/#primaryimage\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/AdobeStock_1576591676_730x400.jpg\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/AdobeStock_1576591676_730x400.jpg\",\"width\":730,\"height\":400,\"caption\":\"AI-driven personalized shopping uses algorithms for customer engagement, retail revenue. 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