{"id":59111,"date":"2025-11-11T10:18:43","date_gmt":"2025-11-11T09:18:43","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&p=59111"},"modified":"2026-06-11T07:54:02","modified_gmt":"2026-06-11T05:54:02","slug":"google-update-fuer-haendler-2026","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/google-update-fuer-haendler-2026\/","title":{"rendered":"Google Update f\u00fcr H\u00e4ndler 2026"},"content":{"rendered":"

Auch in diesem Jahr freuen wir uns, Sie bei Google Switzerland in Z\u00fcrich begr\u00fcssen zu d\u00fcrfen. Am Donnerstag, 18. Juni 2026 von 09.00 bis 13.00 Uhr bietet Ihnen Google exklusive Einblicke in die aktuellsten Tools und Entwicklungen f\u00fcr den Schweizer Onlinehandel.<\/strong><\/p>\n

Freuen Sie sich auf spannende Einblicke in die neuesten Produktinnovationen und Updates der Google Marketing Live 2026 und I\/O Konferenz<\/strong>. Entdecken Sie YouTube als Performance-Motor<\/strong>, insbesondere im Bereich \u201eShoppable YouTube\u201c. Lassen Sie sich von Fabian B\u00fcchler von Brack.ch inspirieren: Erfahren Sie, wie KI-gest\u00fctzte L\u00f6sungen von Google<\/strong> helfen, von effizientem Marketing bis hin zur automatisierten Bildgenerierung zu skalieren. Und tauschen Sie sich mit Google-Experten und Mitgliedern des HANDELSVERBAND.swiss \u00fcber die Trends im Schweizer Retail- und Omnichannel-Markt aus.<\/p>\n

Programm:<\/strong><\/p>\n

09.00 Uhr\u00a0\u00a0\u00a0Begr\u00fcssungskaffee & Networking
\n<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Moderation: Michaela G\u00f6tze, Industry Manager, Google Switzerland GmbH<\/em>
\n09.30 Uhr\u00a0\u00a0\u00a0Begr\u00fcssung & Future of Search<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Bernhard Egger, Gesch\u00e4ftsf\u00fchrer, HANDELSVERBAND.swiss<\/em>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Yves Maeder, Industry Lead Retail Omnichannel, Google Switzerland GmbH<\/em>
\n09.50 Uhr\u00a0 \u00a0Ausblick von Google: Produktinnovationen & Updates<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Sara Bernard, Account Manager, Google Switzerland GmbH<\/em>
\n10.20 Uhr\u00a0 \u00a0FunBreak
\n10.30 Uhr\u00a0\u00a0\u00a0AI in Action bei Brack: Mit Google-Power <\/strong>in den Handel von morgen<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Fabian B\u00fcchler, Head of Digital Journeys & Deal Marketing, Brack AG<\/em>
\n11.10 Uhr\u00a0 \u00a0Kaffeepause & Networking<\/strong>
\n11.35 Uhr\u00a0 \u00a0Von der Discovery zur Conversion: <\/strong>YouTube als Performance-Motor<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Marco Kr\u00e4ttli, Senior Industry Manager, Google Switzerland GmbH<\/em>
\n11.50 Uhr\u00a0 \u00a0Die Reise zum KI-getriebenen Umsatz<\/strong>
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Mauro Battiston, Head of Private Sales & Digital Growth, Vergani<\/em>
\n12.10 Uhr\u00a0\u00a0\u00a0Q&A \/ Diskussionsrunde
\n12.35 Uhr\u00a0 \u00a0Schlussworte
\n12.40 Uhr\u00a0\u00a0\u00a0Gemeinsamer Lunch & Networking<\/strong><\/p>\n

Melden Sie sich jetzt an und sichern Sie sich Ihren Platz beim Google Update 2026:
\nZur Anmeldung<\/a><\/strong><\/p>\n

Teilnahme:<\/strong>
\nNur f\u00fcr Mitglieder und Dienstleistungspartner des HANDELSVERBAND.swiss.
\nDie Pl\u00e4tze sind limitiert – First come, first served!<\/p>\n","protected":false},"author":4578,"featured_media":59131,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-59111","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-google-switzerland","event_organizer-handelsverband-swiss"],"acf":[],"yoast_head":"\nGoogle Update f\u00fcr H\u00e4ndler 2026 - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Update f\u00fcr H\u00e4ndler 2026 - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Auch in diesem Jahr freuen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/google-update-fuer-haendler-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-11T05:54:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2025\/11\/logo-Google-730x400spez.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/google-update-fuer-haendler-2026\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/google-update-fuer-haendler-2026\\\/\",\"name\":\"Google Update f\u00fcr H\u00e4ndler 2026 - 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