{"id":59136,"date":"2025-11-11T15:16:26","date_gmt":"2025-11-11T14:16:26","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&#038;p=59136"},"modified":"2025-11-11T15:18:38","modified_gmt":"2025-11-11T14:18:38","slug":"3eme-journee-du-marketing-experientiel","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/3eme-journee-du-marketing-experientiel\/","title":{"rendered":"3\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel"},"content":{"rendered":"<p><strong>Le marketing vit une r\u00e9volution : aujourd\u2019hui, 73 % des consommateurs jugent l\u2019exp\u00e9rience client d\u00e9terminante dans leur d\u00e9cision d\u2019achat (PwC, 2023). <\/strong><strong>C\u2019est exactement ce que nous explorerons le 4 d\u00e9cembre 2025\u00a0lors de la 3\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel\u00a0\u00e0 la HEG Arc Neuch\u00e2tel.<\/strong><\/p>\n<p>Un programme con\u00e7u pour vous inspirer et vous donner des cl\u00e9s concr\u00e8tes :<\/p>\n<ul>\n<li><strong>Morand &amp; Cie<\/strong>\u00a0: d\u00e9couvre comment un distillateur est devenu cr\u00e9ateur d\u2019exp\u00e9riences (Fabrice Haenni, CEO).<\/li>\n<li><strong>La Semeuse<\/strong>\u00a0: l\u2019art de transformer l\u2019\u00e9motion en moteur marketing.<\/li>\n<li><strong>Sami Loft (1,2 M d\u2019abonn\u00e9s TikTok)<\/strong>\u00a0: secrets d\u2019un influenceur qui engage des millions de personnes.<\/li>\n<li><strong>Ateliers immersifs au choix<\/strong>\u00a0:<br \/>\n\ud83d\udd39 <em>Booster l\u2019exp\u00e9rience client avec l\u2019IA et les r\u00e9seaux sociaux<\/em><br \/>\n\ud83d\udd39 <em>Exp\u00e9rience client = pr\u00e9sence client<\/em>\u00a0: r\u00e9inventer la relation avec authenticit\u00e9<br \/>\n\ud83d\udd39 <em>Influenceurs &amp; r\u00e9seaux sociaux<\/em>\u00a0: concevoir une campagne de A \u00e0 Z<\/li>\n<\/ul>\n<p>Cette journ\u00e9e n\u2019est pas une conf\u00e9rence classique, c\u2019est une exp\u00e9rience vivante, pens\u00e9e pour :<br \/>\n<strong>\u2705 R\u00e9inventer votre approche du march\u00e9<\/strong><br \/>\n<strong>\u2705 Ma\u00eetriser les r\u00e9seaux sociaux et l\u2019influence<\/strong><br \/>\n<strong>\u2705 Explorer le potentiel de l\u2019IA dans la relation client<\/strong><br \/>\n<strong>\u2705 Repartir avec des id\u00e9es actionnables imm\u00e9diatement<\/strong><\/p>\n<p><a href=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2025\/11\/GES-FLY251204-JMEX-3-envoi.pdf\" target=\"_blank\" rel=\"noopener\">Flyer de l&#8217;\u00e9v\u00e9nement<\/a><\/p>\n<p><strong>Prix Membres ASSOCIATION DE COMMERCE.swiss<\/strong><br \/>\nRabais sp\u00e9cial de 20% soit les 150.- la journ\u00e9e au lieu de 190.-<br \/>\nVeuillez indiquer dans la case fonction entre parenth\u00e8se ASSOCIATION DE COMMERCE.swiss.<\/p>\n<p>D\u00e9lai d&#8217;inscription : 27 novembre 2025<\/p>\n<p>\ud83d\udc49 <strong>R\u00e9serve d\u00e8s maintenant votre place :<\/strong> <strong><a href=\"https:\/\/jp-portal.gestion.he-arc.ch\/apex\/f?p=444:50:::::P50_NUMERO:181\" target=\"_blank\" rel=\"noopener\">INSCRIPTION<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":4578,"featured_media":59139,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-59136","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-heg-haute-ecole-de-gestion-arc-campus-arc-1","event_organizer-heg-haute-ecole-de-gestion-arc-campus-arc-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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