{"id":59875,"date":"2026-02-03T15:05:13","date_gmt":"2026-02-03T14:05:13","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&#038;p=59875"},"modified":"2026-02-05T15:54:19","modified_gmt":"2026-02-05T14:54:19","slug":"retail-academy-sichtbarkeit-in-ki-suchmaschinen","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\/","title":{"rendered":"Retail-academy: Sichtbarkeit in KI-Suchmaschinen"},"content":{"rendered":"<p><b>Wie werden meine Inhalte in Suchmaschinen von ChatGPT, Google SGE und Perplexity besser gefunden?<\/b><\/p>\n<p>Immer mehr Menschen suchen nicht mehr \u00fcber klassische Suchmaschinen, sondern direkt in KI\u2011Tools wie ChatGPT, Perplexity oder Google SGE. Diese Systeme funktionieren anders: Sie bewerten Inhalte nach Kontext, Klarheit, Struktur und echter Expertise \u2013 nicht nur nach Keywords. Gleichzeitig steigt die Zahl der Zero\u2011Click\u2011Searches. Viele Antworten erscheinen direkt in diesen KI\u2011Tools, ohne dass daf\u00fcr eine Website besucht wird. Werden Inhalte dort nicht richtig verstanden oder als Quelle genannt, geht wertvolle Sichtbarkeit verloren.<\/p>\n<p>In diesem Webinar zeigen wir Ihnen, wie Inhalte so erstellt werden k\u00f6nnen, dass KI\u2011Systeme sie korrekt erfassen, priorisieren und zitieren \u2013 damit Marken und Unternehmen auch in der neuen KI\u2011Suchwelt auffindbar bleiben.<\/p>\n<p><b>Welche Inhalte bietet das Webinar?<\/b><\/p>\n<ul>\n<li><strong>Grundlagen LLMO<br \/>\n<\/strong><span style=\"font-size: 1rem;\">Sie lernen den Unterschied zwischen SEO, GEO und LLMO. Sie verstehen, wie KI\u2011Suchmaschinen Inhalte lesen und ausw\u00e4hlen.<\/span><\/li>\n<li><strong>Wie KI Inhalte bewertet<br \/>\n<\/strong><span style=\"font-size: 1rem;\">Sie erfahren, warum E\u2011E\u2011A\u2011T entscheidend ist. Sie lernen, warum klare Strukturen und Themen wichtiger sind als Keywords.<\/span><\/li>\n<li><strong>Praktische LLMO\u2011Strategien<br \/>\n<\/strong><span style=\"font-size: 1rem;\">Sie sehen, wie Inhalte aufgebaut sein m\u00fcssen, damit KI sie zitiert. Sie lernen, KI\u2011Texte mit echter Expertise zu erg\u00e4nzen. Sie bekommen einen \u00dcberblick \u00fcber technische Faktoren wie Schema\u2011Markup und <\/span><span style=\"font-size: 1rem;\" tabindex=\"0\" role=\"button\" data-url=\"https:\/\/llms.txt\" aria-label=\"llms.txt, dadurch gelangen Sie zu llms.txt\">llms.txt.<\/span><span style=\"font-size: 1rem;\">.<\/span><\/li>\n<li><strong>Tools &amp; Workflows<br \/>\n<\/strong><span style=\"font-size: 1rem;\">Sie entdecken hilfreiche Tools wie Seobility und ChatGPT. Sie lernen, KI effizient zu briefen.<\/span><\/li>\n<\/ul>\n<p><strong>Zielgruppe<\/strong><\/p>\n<p><b>F\u00fcr Marketingverantwortliche, die KI sinnvoll einsetzen wollen.<\/b><\/p>\n<p>\u2022 Level: Alle<br \/>\n\u2022 Vorkenntnisse: Grundlegendes Verst\u00e4ndnis f\u00fcr SEO<br \/>\n\u2022 Branche: Alle<\/p>\n<p>Kosten f\u00fcr Mitglieder HANDELSVERBAND.swiss CHF 150.00 anstatt CHF 195.00<\/p>\n<p><a href=\"https:\/\/www.agsag.ch\/de\/retail-academy\/sichtbarkeit-in-ki-suchmaschinen\/\" target=\"_blank\" rel=\"noopener\"><strong>Mehr Informationen und Anmeldung<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":5186,"featured_media":59874,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-59875","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-webinar","event_organizer-anwr-garant-swiss-ag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail-academy: Sichtbarkeit in KI-Suchmaschinen - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail-academy: Sichtbarkeit in KI-Suchmaschinen - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Wie werden meine Inhalte in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T14:54:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/02\/Sichtbarkeit-Suchmaschinen-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\\\/\",\"name\":\"Retail-academy: Sichtbarkeit in KI-Suchmaschinen - HANDELSVERBAND. swiss\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Sichtbarkeit-Suchmaschinen-1.png\",\"datePublished\":\"2026-02-03T14:05:13+00:00\",\"dateModified\":\"2026-02-05T14:54:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Sichtbarkeit-Suchmaschinen-1.png\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Sichtbarkeit-Suchmaschinen-1.png\",\"width\":730,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Retail-academy: Sichtbarkeit in KI-Suchmaschinen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"name\":\"HANDELSVERBAND.swiss\",\"description\":\"ASSOCIATION DE COMMERCE.swiss\",\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/handelsverband.swiss\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\",\"name\":\"HANDELSVERBAND.swiss\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"width\":1714,\"height\":472,\"caption\":\"HANDELSVERBAND.swiss\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retail-academy: Sichtbarkeit in KI-Suchmaschinen - HANDELSVERBAND. swiss","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Retail-academy: Sichtbarkeit in KI-Suchmaschinen - HANDELSVERBAND. swiss","og_description":"Wie werden meine Inhalte in","og_url":"https:\/\/handelsverband.swiss\/fr\/events\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\/","og_site_name":"HANDELSVERBAND. swiss","article_modified_time":"2026-02-05T14:54:19+00:00","og_image":[{"width":730,"height":400,"url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/02\/Sichtbarkeit-Suchmaschinen-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/handelsverband.swiss\/fr\/events\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\/","url":"https:\/\/handelsverband.swiss\/fr\/events\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\/","name":"Retail-academy: Sichtbarkeit in KI-Suchmaschinen - HANDELSVERBAND. swiss","isPartOf":{"@id":"https:\/\/handelsverband.swiss\/#website"},"primaryImageOfPage":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\/#primaryimage"},"image":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\/#primaryimage"},"thumbnailUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/02\/Sichtbarkeit-Suchmaschinen-1.png","datePublished":"2026-02-03T14:05:13+00:00","dateModified":"2026-02-05T14:54:19+00:00","breadcrumb":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/handelsverband.swiss\/fr\/events\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/fr\/events\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\/#primaryimage","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/02\/Sichtbarkeit-Suchmaschinen-1.png","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/02\/Sichtbarkeit-Suchmaschinen-1.png","width":730,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/handelsverband.swiss\/fr\/events\/retail-academy-sichtbarkeit-in-ki-suchmaschinen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/handelsverband.swiss\/fr\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/handelsverband.swiss\/events\/"},{"@type":"ListItem","position":3,"name":"Retail-academy: Sichtbarkeit in KI-Suchmaschinen"}]},{"@type":"WebSite","@id":"https:\/\/handelsverband.swiss\/#website","url":"https:\/\/handelsverband.swiss\/","name":"HANDELSVERBAND.swiss","description":"ASSOCIATION DE COMMERCE.swiss","publisher":{"@id":"https:\/\/handelsverband.swiss\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/handelsverband.swiss\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/handelsverband.swiss\/#organization","name":"HANDELSVERBAND.swiss","url":"https:\/\/handelsverband.swiss\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","width":1714,"height":472,"caption":"HANDELSVERBAND.swiss"},"image":{"@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/ajde_events\/59875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/ajde_events"}],"about":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/types\/ajde_events"}],"author":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/users\/5186"}],"replies":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/comments?post=59875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media\/59874"}],"wp:attachment":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media?parent=59875"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/tags?post=59875"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/event_type?post=59875"},{"taxonomy":"event_type_2","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/event_type_2?post=59875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}