{"id":60797,"date":"2026-04-14T10:17:08","date_gmt":"2026-04-14T08:17:08","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&#038;p=60797"},"modified":"2026-04-14T15:07:02","modified_gmt":"2026-04-14T13:07:02","slug":"webinar-best-practices-marken-schuetzen-werte-sichern","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/webinar-best-practices-marken-schuetzen-werte-sichern\/","title":{"rendered":"Online-Seminar: Best Practices \u2013 Marken sch\u00fctzen, Werte sichern"},"content":{"rendered":"<p><strong>Plagiate und Markenf\u00e4lschungen stellen Unternehmen heute vor komplexe Herausforderungen. Die Aktion Plagiarius und die Firma Koziol geben spannende Einblicke in ihre T\u00e4tigkeiten zur F\u00e4lschungsbek\u00e4mpfung. Erfahren Sie mehr \u00fcber erfolgreiche Strategien zum IP-Schutz und welchen Stellenwert \u00abMade in Germany\u00bb im Vergleich zu Swissness hat. Ein Einblick in den FraudCrawler, welcher gef\u00e4hrliche und gef\u00e4lschte Produkte aufsp\u00fcrt, rundet das Seminar ab.<\/strong><\/p>\n<p><strong>Zeit\/Ort: Dienstag, 28. April 2026, 11.00h-12.00 Uhr, per Teams<\/strong><\/p>\n<p><strong>Programm:<\/strong><br \/>\n<strong>11.00 Uhr\u00a0 Marc Wullschleger, Rechtsanwalt, Pr\u00e4sident, Stop Piracy<\/strong><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Begr\u00fcssung<\/em><br \/>\n<strong>11.05 Uhr\u00a0 Christine Lacroix, Pressesprecherin Aktion Plagiarius e. V.<\/strong><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8211; Plagiarius &#8211; Praxisnahe Sensibilisierung von Wirtschaft, Politik &amp; Verbrauchern<\/em><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8211; Facetten von Produkt- und Markenpiraterie<\/em><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8211; Tipps f\u00fcr KMU<\/em><strong><br \/>\n11.20 Uhr\u00a0 Stephan Koziol, Gesch\u00e4ftsf\u00fchrer, koziol ideas for friends GmbH<br \/>\n<\/strong><em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8211; Warum \u00abMade in Germany\u00bb? &#8211; Pro &amp; Contra<\/em><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8211; <\/em>Praktikable Schutzrechtsstrategie f\u00fcr KMU<br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8211; <\/em>Weitere Empfehlungen im Kampf gegen Nachahmer<strong><br \/>\n11.40 Uhr\u00a0 Christoph Jaeggli, Data Scientist mit Fokus auf Webscraping, veanu GmbH<br \/>\n<\/strong><em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8211; Identifikation von gef\u00e4lschten und gef\u00e4hrlichen Produkten im Online-Handel<\/em><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8211; Umgang mit heterogenen branchenspezifischen Herausforderungen<\/em><br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8211; Erfolgreicher Umgang mit der Professionalisierung der F\u00e4lscherszene und<br \/>\n<em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 der Hochdynamik von Online-Marktpl\u00e4tzen<\/em><strong><br \/>\n11.50 Uhr\u00a0 Fragerunde und Diskussion (Erfahrungsaustausch)<\/strong><\/em><\/p>\n<p><strong>Zielgruppe:<\/strong> KMU und gr\u00f6ssere Unternehmen, die sich mit Online-Markenschutz besch\u00e4ftigen, einschliesslich Rechteinhaber und Online-\u00dcberwachungs- und Durchsetzungsdienste.<\/p>\n<p>Der Anlass wird von STOP PIRACY sowie SWISSNESS ENFORCEMENT organisiert. Eine Anmeldung zum Event ist bis zum 24. April 2026 mittels Anmeldeformular erbeten. Den Teams-Link zum Online-Meeting erhalten Sie nach der Anmeldung.<\/p>\n<p><a href=\"https:\/\/www.stop-piracy.ch\/event-anmeldung\/\"><strong>ANMELDUNG<\/strong><\/a><\/p>\n","protected":false},"author":4578,"featured_media":60796,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-60797","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-webinar","event_organizer-stop-piracy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online-Seminar: Best Practices \u2013 Marken sch\u00fctzen, Werte sichern - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Seminar: Best Practices \u2013 Marken sch\u00fctzen, Werte sichern - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Plagiate und Markenf\u00e4lschungen stellen Unternehmen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/events\/webinar-best-practices-marken-schuetzen-werte-sichern\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T13:07:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/04\/Webinar-Stop-Piracy-730x400-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-best-practices-marken-schuetzen-werte-sichern\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-best-practices-marken-schuetzen-werte-sichern\\\/\",\"name\":\"Online-Seminar: Best Practices \u2013 Marken sch\u00fctzen, Werte sichern - HANDELSVERBAND. swiss\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-best-practices-marken-schuetzen-werte-sichern\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-best-practices-marken-schuetzen-werte-sichern\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Webinar-Stop-Piracy-730x400-1.png\",\"datePublished\":\"2026-04-14T08:17:08+00:00\",\"dateModified\":\"2026-04-14T13:07:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-best-practices-marken-schuetzen-werte-sichern\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-best-practices-marken-schuetzen-werte-sichern\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-best-practices-marken-schuetzen-werte-sichern\\\/#primaryimage\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Webinar-Stop-Piracy-730x400-1.png\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Webinar-Stop-Piracy-730x400-1.png\",\"width\":730,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/events\\\/webinar-best-practices-marken-schuetzen-werte-sichern\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Online-Seminar: Best Practices \u2013 Marken sch\u00fctzen, Werte sichern\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"name\":\"HANDELSVERBAND.swiss\",\"description\":\"ASSOCIATION DE COMMERCE.swiss\",\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/handelsverband.swiss\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\",\"name\":\"HANDELSVERBAND.swiss\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"width\":1714,\"height\":472,\"caption\":\"HANDELSVERBAND.swiss\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Online-Seminar: Best Practices \u2013 Marken sch\u00fctzen, Werte sichern - HANDELSVERBAND. swiss","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Online-Seminar: Best Practices \u2013 Marken sch\u00fctzen, Werte sichern - HANDELSVERBAND. swiss","og_description":"Plagiate und Markenf\u00e4lschungen stellen Unternehmen","og_url":"https:\/\/handelsverband.swiss\/fr\/events\/webinar-best-practices-marken-schuetzen-werte-sichern\/","og_site_name":"HANDELSVERBAND. swiss","article_modified_time":"2026-04-14T13:07:02+00:00","og_image":[{"width":730,"height":400,"url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/04\/Webinar-Stop-Piracy-730x400-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/handelsverband.swiss\/fr\/events\/webinar-best-practices-marken-schuetzen-werte-sichern\/","url":"https:\/\/handelsverband.swiss\/fr\/events\/webinar-best-practices-marken-schuetzen-werte-sichern\/","name":"Online-Seminar: Best Practices \u2013 Marken sch\u00fctzen, Werte sichern - HANDELSVERBAND. swiss","isPartOf":{"@id":"https:\/\/handelsverband.swiss\/#website"},"primaryImageOfPage":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/webinar-best-practices-marken-schuetzen-werte-sichern\/#primaryimage"},"image":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/webinar-best-practices-marken-schuetzen-werte-sichern\/#primaryimage"},"thumbnailUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/04\/Webinar-Stop-Piracy-730x400-1.png","datePublished":"2026-04-14T08:17:08+00:00","dateModified":"2026-04-14T13:07:02+00:00","breadcrumb":{"@id":"https:\/\/handelsverband.swiss\/fr\/events\/webinar-best-practices-marken-schuetzen-werte-sichern\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/handelsverband.swiss\/fr\/events\/webinar-best-practices-marken-schuetzen-werte-sichern\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/fr\/events\/webinar-best-practices-marken-schuetzen-werte-sichern\/#primaryimage","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/04\/Webinar-Stop-Piracy-730x400-1.png","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/04\/Webinar-Stop-Piracy-730x400-1.png","width":730,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/handelsverband.swiss\/fr\/events\/webinar-best-practices-marken-schuetzen-werte-sichern\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/handelsverband.swiss\/fr\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/handelsverband.swiss\/events\/"},{"@type":"ListItem","position":3,"name":"Online-Seminar: Best Practices \u2013 Marken sch\u00fctzen, Werte sichern"}]},{"@type":"WebSite","@id":"https:\/\/handelsverband.swiss\/#website","url":"https:\/\/handelsverband.swiss\/","name":"HANDELSVERBAND.swiss","description":"ASSOCIATION DE COMMERCE.swiss","publisher":{"@id":"https:\/\/handelsverband.swiss\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/handelsverband.swiss\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/handelsverband.swiss\/#organization","name":"HANDELSVERBAND.swiss","url":"https:\/\/handelsverband.swiss\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","width":1714,"height":472,"caption":"HANDELSVERBAND.swiss"},"image":{"@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/ajde_events\/60797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/ajde_events"}],"about":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/types\/ajde_events"}],"author":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/users\/4578"}],"replies":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/comments?post=60797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media\/60796"}],"wp:attachment":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media?parent=60797"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/tags?post=60797"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/event_type?post=60797"},{"taxonomy":"event_type_2","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/event_type_2?post=60797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}