{"id":60954,"date":"2026-04-30T15:06:48","date_gmt":"2026-04-30T13:06:48","guid":{"rendered":"https:\/\/handelsverband.swiss\/?post_type=ajde_events&#038;p=60954"},"modified":"2026-04-30T15:06:48","modified_gmt":"2026-04-30T13:06:48","slug":"e-commerce-best-practice-day-der-fhnw","status":"publish","type":"ajde_events","link":"https:\/\/handelsverband.swiss\/fr\/events\/e-commerce-best-practice-day-der-fhnw\/","title":{"rendered":"E-Commerce Best Practice Day\u00a0der FHNW"},"content":{"rendered":"<section class=\"intro intro--regular intro--partial\">\n<div class=\"intro__content\">\n<p class=\"intro__lead\"><strong><span style=\"font-size: 1rem;\">Am E-Commerce Best Practice Day treffen sich zum wiederholten Mal rund 300 Entscheidungstr\u00e4ger:innen, Fachleute und Interessierte aus dem digitalen Handel, um Best Practices, innovative Technologien und aktuelle<\/span>Trends im E-Commerce<span style=\"font-size: 1rem;\">\u00a0zu erfahren und zu diskutieren.<\/span><\/strong><\/p>\n<\/div>\n<\/section>\n<div id=\"view\" tabindex=\"-1\">\n<div class=\"page__section page__section--inline\" data-block-type=\"slate\">\n<div class=\"page__section-content\">\n<p>Es werden Best Practices und verschiedene\u00a0<b>KI-Anwendungen aus der E-Commerce-Praxis<\/b>\u00a0vorgestellt:<\/p>\n<\/div>\n<\/div>\n<div class=\"page__section page__section--inline\" data-block-type=\"slate\">\n<div class=\"page__section-content\">\n<ul>\n<li>Generative KI bei der Inhaltserstellung<\/li>\n<li>KI-generierte Produktinformationen<\/li>\n<li>Eingesetzte LLMs (Large Language Models) und KI-Tools in der Praxis<\/li>\n<li>Generative Engine Optimization (GEO) im Onlinehandel<\/li>\n<li>Chatbots (digitale Verkaufsberater) sowie<\/li>\n<li>KI-Agenten (Agentic Commerce)<\/li>\n<\/ul>\n<div class=\"page__section page__section--inline\" data-block-type=\"slate\">\n<div class=\"page__section-content\">\n<p>Das vielseitige Programm bietet \u00fcber 30 inspirierende Keynotes aus der E-Commerce-Praxis sowie spannende Insights aus der Forschung. Es gibt Einblick in die\u00a0<b>Erfolgsstrategien<\/b> f\u00fchrender Schweizer Onlineh\u00e4ndler und Plattformen. <span style=\"font-size: 1rem;\">In diesem Jahr gibt es\u00a0<\/span><strong style=\"font-size: 1rem;\">vier Parallel-Tracks<\/strong><span style=\"font-size: 1rem;\">: E-Commerce, Scientific Track (<\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/www.fhnw.ch\/en\/business\/news-events\/events\/all\/ispc-2026\" target=\"_blank\" rel=\"noopener noreferrer\">ISPC 2026<\/a><span style=\"font-size: 1rem;\">), AI &amp; Agentic Commerce und Marketplaces &amp; Platforms. <\/span><span style=\"font-size: 1rem;\">Werfen Sie einen Blick auf das <\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/www.fhnw.ch\/de\/wirtschaft\/aktuelles\/veranstaltungen\/alle\/e-commerce-best-practice-day\/programm_e-commerce_best-practice-day_2026-hsw-fhnw.pdf\/@@display-file\/file\" target=\"_blank\" rel=\"noopener\">Programm<\/a><span style=\"font-size: 1rem;\">.<\/span><\/p>\n<\/div>\n<\/div>\n<p><strong>Kosten:<\/strong><\/p>\n<ul>\n<li>Teilnehmende der\u00a0<a class=\"external\" href=\"https:\/\/survey.fhnw.ch\/uc\/onlinehaendlerbefragung2026\" target=\"_blank\" rel=\"noopener noreferrer\">Onlineh\u00e4ndlerbefragung 2026<\/a>: CHF 50<\/li>\n<li>Mitglied des HANDELSVERBANDS.swiss (Onlineh\u00e4ndler): CHF 50<\/li>\n<li>Onlineh\u00e4ndler (Onlineshop-Betreibende): CHF 150<\/li>\n<li>Mitglied des HANDELSVERBANDS.swiss (Dienstleister): CHF 150<\/li>\n<li>Dienstleister: CHF 300<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.fhnw.ch\/de\/wirtschaft\/aktuelles\/veranstaltungen\/alle\/e-commerce-best-practice-day\" target=\"_blank\" rel=\"noopener\"><strong>Informationen und Anmeldung<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":4578,"featured_media":60952,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-60954","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-campussaal-fhnw","event_organizer-fhnw-school-of-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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