{"id":24724,"date":"2022-04-13T17:06:44","date_gmt":"2022-04-13T15:06:44","guid":{"rendered":"https:\/\/handelsverband.swiss\/?page_id=24724"},"modified":"2022-04-13T17:06:44","modified_gmt":"2022-04-13T15:06:44","slug":"vente-2022","status":"publish","type":"page","link":"https:\/\/handelsverband.swiss\/fr\/vente-2022\/","title":{"rendered":"vente 2022+"},"content":{"rendered":"<h4><strong>De nouvelles formations initiales dans le commerce de d\u00e9tail d\u00e8s 2022<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><strong>L&#8217;un des plus vastes domaines professionnels se pr\u00e9pare aux d\u00e9fis de l&#8217;avenir : les formations initiales r\u00e9form\u00e9es entreront en vigueur dans le commerce de d\u00e9tail au d\u00e9but de l\u2019apprentissage en 2022. Elles tiennent compte des derniers d\u00e9veloppements intervenus dans la branche.<\/strong><\/p>\n<p>Chaque ann\u00e9e, environ 6000 jeunes commencent une formation professionnelle initiale de deux ans en tant qu&#8217;\u00ab assistant-e-s du commerce de d\u00e9tail AFP \u00bb ou une formation professionnelle initiale de trois ans en tant que \u00ab gestionnaires du commerce de d\u00e9tail CFC \u00bb. Les deux professions ont \u00e9t\u00e9 r\u00e9form\u00e9es en profondeur.\u00a0Trois d\u00e9veloppements majeurs intervenus dans le secteur du commerce de d\u00e9tail ont rendu cette r\u00e9forme indispensable. Tout d&#8217;abord, l\u2019essor continu de la num\u00e9risation. Ensuite, l\u2019importance croissante de la valeur client. Troisi\u00e8mement, l\u2019\u00e9volution conjointe des canaux de vente \u00ab stationnaire \u00bb et \u00ab en ligne \u00bb.<\/p>\n<p>Les futurs gestionnaires du commerce de d\u00e9tail CFC ont le choix entre deux nouveaux domaines sp\u00e9cifiques, qu&#8217;ils peuvent suivre en fonction de l&#8217;orientation de leur entreprise formatrice :<\/p>\n<ul>\n<li>Dans le domaine sp\u00e9cifique \u00ab Conception et r\u00e9alisation d\u2019exp\u00e9riences d&#8217;achat \u00bb, les apprentis cr\u00e9ent un univers d&#8217;exp\u00e9riences ax\u00e9 sur les produits et les services pour leurs clients. Il s&#8217;agit notamment de susciter des \u00e9motions positives dans les entre-tiens de conseil et de vente. Apr\u00e8s tout, le shopping doit \u00eatre un plaisir.<\/li>\n<li>Dans le domaine sp\u00e9cifique \u00ab Gestion de magasins en ligne \u00bb, les apprentis pr\u00e9sentent des produits en ligne et \u00e9valuent les donn\u00e9es des ventes sur Internet ainsi que le comportement des clients. Ils deviennent ainsi des experts du \u00ab multichanneling \u00bb, \u00ab omnichanneling \u00bb et du \u00ab e-commerce \u00bb.<\/li>\n<\/ul>\n<p>L&#8217;approche didactique des formations professionnelles initiales dans le commerce de d\u00e9tail est \u00e9galement nouvelle.<\/p>\n<p><a href=\"https:\/\/www.bds-fcs.ch\/fr\/index.php?section=Downloads&amp;category=15\" target=\"_blank\" rel=\"noopener\"><strong>Vous trouverez ici des informations sur les formations initiales 2022+<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De nouvelles formations initiales dans<\/p>\n","protected":false},"author":4578,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-24724","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>vente 2022+ - 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