{"id":52095,"date":"2024-05-28T11:45:02","date_gmt":"2024-05-28T09:45:02","guid":{"rendered":"https:\/\/handelsverband.swiss\/?p=52095"},"modified":"2024-06-11T12:17:54","modified_gmt":"2024-06-11T10:17:54","slug":"5-mesures-efficaces-contre-la-stagnation-de-ton-e-commerce","status":"publish","type":"post","link":"https:\/\/handelsverband.swiss\/fr\/5-mesures-efficaces-contre-la-stagnation-de-ton-e-commerce\/","title":{"rendered":"5 mesures efficaces contre la stagnation de ton e-commerce"},"content":{"rendered":"<p><em>Un article de Pascal Macek, <a href=\"https:\/\/go2flow.com\/\" target=\"_blank\" rel=\"noopener\">Go 2 Flow AG<\/a><\/em><\/p>\n<p><strong>Des ventes stagnantes, des co\u00fbts publicitaires en hausse ainsi qu&#8217;une rentabilit\u00e9 de plus en plus r\u00e9duite mettent fortement sous pression votre boutique en ligne suisse et\/ou votre marque D2C. L&#8217;entr\u00e9e sur le march\u00e9 de Temu &amp; Co. intensifie encore la concurrence. Comment pouvez-vous, en tant que commer\u00e7ant en ligne, rester durablement rentable sur le march\u00e9 ?<\/strong><\/p>\n<p>Nous avons d\u00e9velopp\u00e9 5 mesures efficaces qui, de mani\u00e8re prouv\u00e9e, entra\u00eenent un changement.<\/p>\n<p><strong>D\u00e9velopper une compr\u00e9hension approfondie du groupe cible :<br \/>\n<\/strong>Int\u00e9grez des sondages post-achat dans la boutique en ligne et entrez proactivement en contact avec les clients. Cela vous permet de prendre conscience des raisons pour lesquelles les clients ach\u00e8tent (ou non) dans votre boutique en ligne, des motifs psychologiques qui les poussent \u00e0 choisir un certain produit et quelle transformation vous d\u00e9clenchez r\u00e9ellement chez votre client.<\/p>\n<p><strong>Avoir une vue d&#8217;ensemble des donn\u00e9es marketing :<br \/>\n<\/strong>Mettez l&#8217;accent sur les valeurs suivantes :<\/p>\n<ul>\n<li>Marketing Efficiency Ratio (MER) au lieu de mesurer uniquement le ROAS<\/li>\n<li>Taux de fid\u00e9lisation client (eng. Retention Rate (RR))<\/li>\n<li>Customer Lifetime Value (CLV)<\/li>\n<li>Rapport entre les nouveaux clients et les clients existants<\/li>\n<li>Co\u00fbt par nouveau client (CAC)<\/li>\n<li>Le b\u00e9n\u00e9fice du la boutique en ligne (EBIT) sur une base quotidienne ou hebdomadaire<\/li>\n<\/ul>\n<p>Au final, vous voulez pouvoir prendre la bonne d\u00e9cision gr\u00e2ce \u00e0 une base de donn\u00e9es solide.<\/p>\n<p><strong>D\u00e9velopper les connaissances en interne plut\u00f4t que de faire appel \u00e0 des agences co\u00fbteuses :<br \/>\n<\/strong>Vous comprenez ainsi votre activit\u00e9 de A \u00e0 Z, vous n&#8217;\u00eates plus d\u00e9pendant d&#8217;un soutien externe et vous n&#8217;attribuez que des mandats que pour les t\u00e2ches que vous comprenez \u00e0 100 % et dont vous savez ce que le prestataire externe fait pour vous. Cela permet d&#8217;\u00e9conomiser des co\u00fbts et du temps et \u00e9vite du stress.<\/p>\n<p><strong>Boutique en ligne bas\u00e9e sur la psychologie de vente pour un taux de conversion \u00e9lev\u00e9 :<br \/>\n<\/strong>Une offre irr\u00e9sistible ainsi qu&#8217;un \u00ab Sales Funnel \u00bb de haut niveau vous permettront de convertir toujours plus de visiteurs de votre boutique en acheteurs et, \u00e0 long terme, en fans de votre marque.<\/p>\n<p><strong>Content, content, content:<br \/>\n<\/strong>G\u00e9n\u00e9rer en permanence de nouveaux textes publicitaires, des images, des ads, etc. afin que votre message publicitaire soit bien re\u00e7u par votre client et d\u00e9clenche une r\u00e9action.<\/p>\n<p>De nombreux commer\u00e7ants n\u00e9gligent ces 5 leviers et misent sur les nouvelles tendances marketing et les technologies d&#8217;IA. Mais cette approche ne fonctionne que pour tr\u00e8s peu d&#8217;entre elles. Pour pouvoir continuer \u00e0 cro\u00eetre de mani\u00e8re rentable en 2024, il est plus que jamais n\u00e9cessaire de construire une base solide. Sans cela, il sera difficile de s&#8217;\u00e9tablir sur le march\u00e9 du e-commerce \u00e0 l&#8217;avenir.<\/p>\n<p><strong>Nous offrons notre soutien dans le premier mod\u00e8le de sparring-partners e-commerce de Suisse pour une croissance rentable et \u00e0 long terme des boutiques en ligne.<br \/>\nVous trouverez ici tous les d\u00e9tails (en allemand uniquement) : <a href=\"https:\/\/www.go2flow.com\/consulting\">E-Commerce Sparringspartner Go 2 Flow <\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un article de Pascal Macek,<\/p>\n","protected":false},"author":4782,"featured_media":52094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-52095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 mesures efficaces contre la stagnation de ton e-commerce - 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