{"id":53197,"date":"2024-08-05T14:45:43","date_gmt":"2024-08-05T12:45:43","guid":{"rendered":"https:\/\/handelsverband.swiss\/?p=53197"},"modified":"2024-08-22T09:17:32","modified_gmt":"2024-08-22T07:17:32","slug":"reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees","status":"publish","type":"post","link":"https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/","title":{"rendered":"Reporting fournisseurs innovant : comment haar-shop.ch et L&#8217;Or\u00e9al profitent des insights pilot\u00e9s par les donn\u00e9es"},"content":{"rendered":"<p style=\"text-align: left;\"><em>Article de Lisa Wiedmann, <a href=\"https:\/\/www.minubo.com\/de\/\" target=\"_blank\" rel=\"noopener\">minubo<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Les donn\u00e9es sont aujourd&#8217;hui essentielles pour les fabricants de marques et les fournisseurs. Mais dans le commerce classique, il leur manque souvent l&#8217;acc\u00e8s direct au client final.<\/strong><\/p>\n<p>haar-shop.ch AG, une boutique en ligne suisse leader dans le domaine de la beaut\u00e9, mise sur une collaboration \u00e9troite avec ses fournisseurs. En coop\u00e9ration avec L&#8217;Or\u00e9al et la solution BI minubo, elle a d\u00e9velopp\u00e9 un reporting fournisseur innovant qui leur fournit des insights sur mesure, des chiffres cl\u00e9s pertinents et des aper\u00e7us d\u00e9taill\u00e9s de leur groupe cible.<\/p>\n<p><strong>FINI LE REPOSRTING MANUEL<br \/>\n<\/strong>Auparavant, les \u00e9valuations et les analyses n\u00e9cessitaient un travail manuel consid\u00e9rable et prenaient beaucoup de temps. Afin de permettre \u00e0 haar-shop et \u00e0 ses fournisseurs de b\u00e9n\u00e9ficier d&#8217;une transparence totale et de prendre des d\u00e9cisions bas\u00e9es sur les donn\u00e9es, les silos de donn\u00e9es existants ont \u00e9t\u00e9 rompus. Les donn\u00e9es pertinentes issues du syst\u00e8me de la boutique en ligne, du PIM, de la gestion des marchandises, du webtracking et d&#8217;autres sources ont \u00e9t\u00e9 consolid\u00e9es dans la solution BI, les principaux chiffres cl\u00e9s du commerce ont \u00e9t\u00e9 calcul\u00e9s et rendus accessibles pour le reporting et l&#8217;analyse dans le propre BI-Frontend de haar-shop. Les fournisseurs ont acc\u00e8s dans leur propre portail \u00e0 des tableaux de bord et des rapports adapt\u00e9s \u00e0 leurs besoins.<\/p>\n<p><strong>WIN WIN POUR TOUS &#8211; UNE RELATION PLUS FORTE AVEC LES FOURNISSEURS<\/strong><\/p>\n<p>Le portail des fournisseurs offre \u00e0 l&#8217;Or\u00e9al des insights en un seul clic :<\/p>\n<p>Des <strong>aper\u00e7us quotidiens<\/strong> des transactions des clients permettent une analyse pr\u00e9cise du groupe cible et une orientation optimale de l&#8217;assortiment :<\/p>\n<ul>\n<li>Qui sont mes clients finaux ? (d\u00e9mographie par \u00e2ge, sexe, r\u00e9gion, etc.) Quels clients ach\u00e8tent quels produits ?<\/li>\n<li>Quel est le produit, la gamme, la marque, la cat\u00e9gorie qui attire les nouveaux clients ? Quels sont les articles qui se vendent particuli\u00e8rement bien cette saison ? Quels articles devraient \u00eatre produits ult\u00e9rieurement ou command\u00e9s \u00e0 l&#8217;avance ? Quels articles sont fr\u00e9quemment retourn\u00e9s et pourquoi ?<\/li>\n<li>Quelle mesure (par ex. action de marketing) a permis d&#8217;acqu\u00e9rir combien de nouveaux clients ? Quelle est la fr\u00e9quence d&#8217;achat suite \u00e0 aux encarts de colis ou d&#8217;un cadeau publicitaire ? Quels sont les impressions, les clics, les commandes et la valeur des commandes avant, apr\u00e8s et pendant une campagne ?<\/li>\n<\/ul>\n<p>Les <strong>benchmarks<\/strong> aident les fabricants de marques comme L&#8217;Or\u00e9al \u00e0 mieux \u00e9valuer leurs propres performances :<\/p>\n<ul>\n<li>\u00c9volution : L&#8217;Or\u00e9al peut d\u00e9sormais v\u00e9rifier, \u00e0 l&#8217;aide de benchmarks (par ex. dans le domaine des cosm\u00e9tiques &#8211; soins de jour), comment se pr\u00e9sente son \u00e9volution par rapport \u00e0 d&#8217;autres entreprises.<\/li>\n<li>Identifier les potentiels : M\u00eame si une cat\u00e9gorie de produits a d\u00e9j\u00e0 du succ\u00e8s, des indices de r\u00e9f\u00e9rence tels qu&#8217;un taux de retour \u00e9lev\u00e9 \u00ab non conforme aux normes du march\u00e9 \u00bb par ex. pour les shampooings, montrent qu&#8217;il existe encore un potentiel consid\u00e9rable inexploit\u00e9.<\/li>\n<li>Identification des lacunes dans l&#8217;assortiment : une comparaison avec les concurrents peut r\u00e9v\u00e9ler que le chiffre d&#8217;affaires dans certaines cat\u00e9gories est nettement inf\u00e9rieur \u00e0 la moyenne.<\/li>\n<\/ul>\n<p>Outre les propres insights de l&#8217;entreprise, haar-shop profite d&#8217;un partage simple des donn\u00e9es, d&#8217;un \u00e9change d&#8217;informations s\u00e9curis\u00e9 et de chiffres fiables. L&#8217;\u00e9change transparent de donn\u00e9es renforce la confiance et am\u00e9liore la collaboration entre haar-shop et ses fournisseurs.<\/p>\n<p><strong>Vous aussi, vous souhaitez plus de transparence dans vos donn\u00e9es ? Vous pouvez t\u00e9l\u00e9charger <a href=\"https:\/\/www.minubo.com\/en\/paper-haar-shop-loreal\" target=\"_blank\" rel=\"noopener\">ici<\/a> le success story en anglais.<br \/>\n<\/strong>De plus amples informations sont disponibles sur <a href=\"http:\/\/www.minubo.com\/en\/\" target=\"_blank\" rel=\"noopener\">www.minubo.com\/en\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Article de Lisa Wiedmann, minubo<\/p>\n","protected":false},"author":4782,"featured_media":53198,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-53197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reporting fournisseurs innovant : comment haar-shop.ch et L&#039;Or\u00e9al profitent des insights pilot\u00e9s par les donn\u00e9es - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reporting fournisseurs innovant : comment haar-shop.ch et L&#039;Or\u00e9al profitent des insights pilot\u00e9s par les donn\u00e9es - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Article de Lisa Wiedmann, minubo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-05T12:45:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-22T07:17:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/08\/Blogbeitrag-minubo_eng_730.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"187\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"nb@handelsverband.swiss\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nb@handelsverband.swiss\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\\\/\"},\"author\":{\"name\":\"nb@handelsverband.swiss\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/person\\\/db97f786c0c1d9358e5dfb201f51e11a\"},\"headline\":\"Reporting fournisseurs innovant : comment haar-shop.ch et L&#8217;Or\u00e9al profitent des insights pilot\u00e9s par les donn\u00e9es\",\"datePublished\":\"2024-08-05T12:45:43+00:00\",\"dateModified\":\"2024-08-22T07:17:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\\\/\"},\"wordCount\":643,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Blogbeitrag-minubo_eng_730.png\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\\\/\",\"name\":\"Reporting fournisseurs innovant : comment haar-shop.ch et L'Or\u00e9al profitent des insights pilot\u00e9s par les donn\u00e9es - HANDELSVERBAND. swiss\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Blogbeitrag-minubo_eng_730.png\",\"datePublished\":\"2024-08-05T12:45:43+00:00\",\"dateModified\":\"2024-08-22T07:17:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\\\/#primaryimage\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Blogbeitrag-minubo_eng_730.png\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Blogbeitrag-minubo_eng_730.png\",\"width\":730,\"height\":187},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reporting fournisseurs innovant : comment haar-shop.ch et L&#8217;Or\u00e9al profitent des insights pilot\u00e9s par les donn\u00e9es\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"name\":\"HANDELSVERBAND.swiss\",\"description\":\"ASSOCIATION DE COMMERCE.swiss\",\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/handelsverband.swiss\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\",\"name\":\"HANDELSVERBAND.swiss\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"width\":1714,\"height\":472,\"caption\":\"HANDELSVERBAND.swiss\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/person\\\/db97f786c0c1d9358e5dfb201f51e11a\",\"name\":\"nb@handelsverband.swiss\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b272316cddb63e32da2b49897fc8bd18aea84db0a72f7b54114d3856f628fe3f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b272316cddb63e32da2b49897fc8bd18aea84db0a72f7b54114d3856f628fe3f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b272316cddb63e32da2b49897fc8bd18aea84db0a72f7b54114d3856f628fe3f?s=96&d=mm&r=g\",\"caption\":\"nb@handelsverband.swiss\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reporting fournisseurs innovant : comment haar-shop.ch et L'Or\u00e9al profitent des insights pilot\u00e9s par les donn\u00e9es - HANDELSVERBAND. swiss","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Reporting fournisseurs innovant : comment haar-shop.ch et L'Or\u00e9al profitent des insights pilot\u00e9s par les donn\u00e9es - HANDELSVERBAND. swiss","og_description":"Article de Lisa Wiedmann, minubo","og_url":"https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/","og_site_name":"HANDELSVERBAND. swiss","article_published_time":"2024-08-05T12:45:43+00:00","article_modified_time":"2024-08-22T07:17:32+00:00","og_image":[{"width":730,"height":187,"url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/08\/Blogbeitrag-minubo_eng_730.png","type":"image\/png"}],"author":"nb@handelsverband.swiss","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nb@handelsverband.swiss","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/#article","isPartOf":{"@id":"https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/"},"author":{"name":"nb@handelsverband.swiss","@id":"https:\/\/handelsverband.swiss\/#\/schema\/person\/db97f786c0c1d9358e5dfb201f51e11a"},"headline":"Reporting fournisseurs innovant : comment haar-shop.ch et L&#8217;Or\u00e9al profitent des insights pilot\u00e9s par les donn\u00e9es","datePublished":"2024-08-05T12:45:43+00:00","dateModified":"2024-08-22T07:17:32+00:00","mainEntityOfPage":{"@id":"https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/"},"wordCount":643,"commentCount":0,"publisher":{"@id":"https:\/\/handelsverband.swiss\/#organization"},"image":{"@id":"https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/#primaryimage"},"thumbnailUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/08\/Blogbeitrag-minubo_eng_730.png","inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/","url":"https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/","name":"Reporting fournisseurs innovant : comment haar-shop.ch et L'Or\u00e9al profitent des insights pilot\u00e9s par les donn\u00e9es - HANDELSVERBAND. swiss","isPartOf":{"@id":"https:\/\/handelsverband.swiss\/#website"},"primaryImageOfPage":{"@id":"https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/#primaryimage"},"image":{"@id":"https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/#primaryimage"},"thumbnailUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/08\/Blogbeitrag-minubo_eng_730.png","datePublished":"2024-08-05T12:45:43+00:00","dateModified":"2024-08-22T07:17:32+00:00","breadcrumb":{"@id":"https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/#primaryimage","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/08\/Blogbeitrag-minubo_eng_730.png","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/08\/Blogbeitrag-minubo_eng_730.png","width":730,"height":187},{"@type":"BreadcrumbList","@id":"https:\/\/handelsverband.swiss\/fr\/reporting-innovant-pour-des-fournisseurs-comment-haar-shop-ch-et-loreal-profitent-des-insights-pilotes-par-les-donnees\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/handelsverband.swiss\/fr\/"},{"@type":"ListItem","position":2,"name":"Reporting fournisseurs innovant : comment haar-shop.ch et L&#8217;Or\u00e9al profitent des insights pilot\u00e9s par les donn\u00e9es"}]},{"@type":"WebSite","@id":"https:\/\/handelsverband.swiss\/#website","url":"https:\/\/handelsverband.swiss\/","name":"HANDELSVERBAND.swiss","description":"ASSOCIATION DE COMMERCE.swiss","publisher":{"@id":"https:\/\/handelsverband.swiss\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/handelsverband.swiss\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/handelsverband.swiss\/#organization","name":"HANDELSVERBAND.swiss","url":"https:\/\/handelsverband.swiss\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","width":1714,"height":472,"caption":"HANDELSVERBAND.swiss"},"image":{"@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/handelsverband.swiss\/#\/schema\/person\/db97f786c0c1d9358e5dfb201f51e11a","name":"nb@handelsverband.swiss","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/b272316cddb63e32da2b49897fc8bd18aea84db0a72f7b54114d3856f628fe3f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b272316cddb63e32da2b49897fc8bd18aea84db0a72f7b54114d3856f628fe3f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b272316cddb63e32da2b49897fc8bd18aea84db0a72f7b54114d3856f628fe3f?s=96&d=mm&r=g","caption":"nb@handelsverband.swiss"}}]}},"_links":{"self":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/posts\/53197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/users\/4782"}],"replies":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/comments?post=53197"}],"version-history":[{"count":9,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/posts\/53197\/revisions"}],"predecessor-version":[{"id":53470,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/posts\/53197\/revisions\/53470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media\/53198"}],"wp:attachment":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media?parent=53197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/categories?post=53197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/tags?post=53197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}