{"id":53397,"date":"2024-08-21T12:52:07","date_gmt":"2024-08-21T10:52:07","guid":{"rendered":"https:\/\/handelsverband.swiss\/?p=53397"},"modified":"2024-08-21T12:52:27","modified_gmt":"2024-08-21T10:52:27","slug":"le-developpement-de-produits-et-de-services-innovants-permet-aux-entreprises-suisses-detre-plus-resilientes-et-de-creer-une-economie-plus-durable","status":"publish","type":"post","link":"https:\/\/handelsverband.swiss\/fr\/le-developpement-de-produits-et-de-services-innovants-permet-aux-entreprises-suisses-detre-plus-resilientes-et-de-creer-une-economie-plus-durable\/","title":{"rendered":"Le d\u00e9veloppement de produits et de services innovants permet aux entreprises suisses d’\u00eatre plus r\u00e9silientes et de cr\u00e9er une \u00e9conomie (plus) durable"},"content":{"rendered":"

Article de Jana Weise B-Lab Switzerland<\/a><\/em><\/p>\n

Depuis leur lancement en 2016, les Objectifs de D\u00e9veloppement Durable des Nations Unies,\u00a0\u00e9galement connus sous le nom de Sustainable Development Goals (SDGs), sont devenus un\u00a0guide pour les entreprises du monde entier. Ils offrent un cadre de r\u00e9f\u00e9rence clair pour un\u00a0d\u00e9veloppement durable qui englobe les aspects environnementaux, sociaux et \u00e9conomiques.\u00a0Compte tenu des d\u00e9fis qui en d\u00e9coulent et de l’augmentation des r\u00e9glementations pour les\u00a0entreprises, il est essentiel de d\u00e9velopper des mod\u00e8les d’entreprise, des produits et des\u00a0services r\u00e9g\u00e9n\u00e9ratifs et inclusifs. Le Sustainable Innovation Playbook propose des m\u00e9thodes,\u00a0des mod\u00e8les et des exemples d’application pour faire \u00e9voluer tout processus d’innovation de\u00a0mani\u00e8re durable.<\/strong><\/p>\n

Pour relever les d\u00e9fis du 21e si\u00e8cle, il faut des entreprises qui ne soient pas les meilleures du\u00a0monde, mais les meilleures pour le monde. Dans ce contexte, les processus d’innovation\u00a0rev\u00eatent une importance particuli\u00e8re. Pour investir dans le d\u00e9veloppement de solutions\u00a0durables, il est n\u00e9cessaire d’int\u00e9grer syst\u00e9matiquement les aspects de durabilit\u00e9 dans les\u00a0programmes et processus d’innovation existants.<\/p>\n

Le Sustainable Innovation Playbook<\/strong><\/a> propose des instruments permettant d’orienter les produits et les services dans une optique d’avenir. L’objectif est de pouvoir int\u00e9grer la dimension de la durabilit\u00e9 dans les processus d’innovation, de recherche et de d\u00e9veloppement existants en int\u00e9grant les m\u00e9thodes pr\u00e9par\u00e9es, sans devoir mettre en place des processus totalement nouveaux.<\/p>\n

Pour ce faire, des Sustainability Plug-ins (modules d\u2019extension pour la durabilit\u00e9) ont \u00e9t\u00e9 d\u00e9velopp\u00e9s le long d’un processus d’innovation classique et test\u00e9s avec des partenaires pilotes. Des instructions succinctes sur les diff\u00e9rents Sustainability Plug-Ins, qui peuvent \u00eatre par exemple des exercices en \u00e9quipe, des supports imprim\u00e9s, des outils en ligne et d’autres m\u00e9thodes et mat\u00e9riaux, se trouvent dans le chapitre principal 3 du Playbook. L’int\u00e9gration des Sustainability Plug-Ins dans les phases d’innovation permet d’int\u00e9grer syst\u00e9matiquement la durabilit\u00e9 dans la r\u00e9flexion.<\/p>\n

Apr\u00e8s une introduction au th\u00e8me de l’\u00e9conomie durable, le Playbook contient des Sustainability Plug-Ins concis, de la d\u00e9finition du projet au test du prototype, sous la forme de descriptions de m\u00e9thodes, de mat\u00e9riel et de r\u00e9f\u00e9rences compl\u00e9mentaires. Les Sustainability Plug-Ins peuvent \u00eatre utilis\u00e9s ind\u00e9pendamment les uns des autres et les exemples d’application finaux peuvent servir d’inspiration pour les possibilit\u00e9s de mise en oeuvre pratique.<\/p>\n

Le Playbook vise \u00e0 aider les entreprises \u00e0 d\u00e9velopper une offre globale et orient\u00e9e vers des\u00a0solutions innovantes. Lanc\u00e9es en tant que projet pilote, les m\u00e9thodes du Playbook sont continuellement d\u00e9velopp\u00e9es et compl\u00e9t\u00e9es par B Lab Suisse. Des \u00ab bootcamps \u00bb ont \u00e9t\u00e9 d\u00e9velopp\u00e9s sur la base du Playbook Sustainable Innovation afin d’optimiser les comp\u00e9tences n\u00e9cessaires \u00e0 l’application effective des mod\u00e8les d’entreprise et des processus individuels. Les Bootcamps de B Lab Suisse permettent aux sp\u00e9cialistes de se familiariser avec la mod\u00e9lisation commerciale et le d\u00e9veloppement de projets innovants gr\u00e2ce \u00e0 des possibilit\u00e9s d’application interactives et \u00e0 la mise \u00e0 disposition de m\u00e9thodes.<\/p>\n

Nous vivons \u00e0 une \u00e9poque o\u00f9 tout va tr\u00e8s vite, dans le langage des \u00e9conomistes, dans un\u00a0monde VUCA. Plus, plus vite et plus loin, voil\u00e0 ce qui anime le march\u00e9. Mais les multiples crises\u00a0de ces derni\u00e8res ann\u00e9es ont montr\u00e9 que les organisations doivent d\u00e9velopper leur r\u00e9silience\u00a0pour rester stable. L’int\u00e9gration de la durabilit\u00e9 lors du d\u00e9veloppement de produits et services\u00a0innovants r\u00e9pond \u00e0 cet objectif. Nous avons besoin d\u2019offres qui servent les gens,\u00a0l’environnement et la plan\u00e8te de mani\u00e8re \u00e9gale et qui cr\u00e9ent une v\u00e9ritable valeur ajout\u00e9e. C’est\u00a0dans ce but que le Playbook a \u00e9t\u00e9 con\u00e7u.<\/p>\n

T\u00e9l\u00e9charger le Playbook ici<\/a><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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