{"id":54217,"date":"2024-10-02T17:26:45","date_gmt":"2024-10-02T15:26:45","guid":{"rendered":"https:\/\/handelsverband.swiss\/?p=54217"},"modified":"2024-10-02T17:26:45","modified_gmt":"2024-10-02T15:26:45","slug":"limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail","status":"publish","type":"post","link":"https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/","title":{"rendered":"L&#8217;importance des analyses bas\u00e9es sur les donn\u00e9es pour des d\u00e9cisions orient\u00e9es vers l&#8217;avenir dans le commerce de d\u00e9tail"},"content":{"rendered":"<p><em>Article de Jonas Leu, <a href=\"https:\/\/www.swisscom.ch\/\" target=\"_blank\" rel=\"noopener\">Swisscom Schweiz AG<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>W. Edwards Deming a dit un jour : \u00ab Without data, you&#8217;re just another person with an opinion \u00bb. Cette affirmation souligne le r\u00f4le central que jouent les d\u00e9cisions bas\u00e9es sur les donn\u00e9es dans le monde moderne des affaires.<\/strong><\/p>\n<p><strong>Dans une soci\u00e9t\u00e9 qui \u00e9volue rapidement, il est essentiel de s&#8217;appuyer sur des donn\u00e9es solides plut\u00f4t que de se fier uniquement \u00e0 son intuition. Les analyses bas\u00e9es sur les donn\u00e9es offrent aux d\u00e9taillants la possibilit\u00e9 d&#8217;obtenir des informations d\u00e9taill\u00e9es sur le comportement des clients et d&#8217;adapter efficacement leurs strat\u00e9gies commerciales.<\/strong><\/p>\n<p>Les donn\u00e9es relatives aux mouvements et aux personnes fournissent des informations pr\u00e9cieuses sur les aspects d\u00e9mographiques et g\u00e9ographiques de la base de client\u00e8le : d&#8217;o\u00f9 viennent les clients, quel est leur \u00e2ge, quelle est la r\u00e9partition par sexe et quelle est la proportion de clients internationaux ? Ces informations permettent aux d\u00e9taillants d&#8217;optimiser l&#8217;exp\u00e9rience client. Mais la plus grande utilit\u00e9 des donn\u00e9es r\u00e9side dans la planification des emplacements. Les flux de mouvements \u00e9tant en constante \u00e9volution, les entreprises doivent s&#8217;adapter en permanence.<\/p>\n<p>Une autre utilit\u00e9 centrale de ces donn\u00e9es r\u00e9side dans la planification des emplacements. Les d\u00e9taillants peuvent prendre des d\u00e9cisions \u00e9clair\u00e9es sur les nouveaux sites ou les sites \u00e0 optimiser en se basant sur l&#8217;analyse des flux de clients et les donn\u00e9es d\u00e9mographiques. Julienne Veer, Sales Strategy Manager chez Shops &amp; Retail Channel Development chez Swisscom, souligne : \u00ab Les donn\u00e9es de mobilit\u00e9 nous aident \u00e0 concevoir le r\u00e9seau de magasins parfait en Suisse \u00bb. Cela contribue \u00e0 identifier les sites \u00e0 fort potentiel de client\u00e8le, ce qui contribue \u00e0 augmenter le nombre de visiteurs et le chiffre d&#8217;affaires.<\/p>\n<p>Il ne faut pas sous-estimer le pouvoir pr\u00e9dictif des analyses bas\u00e9es sur les donn\u00e9es. La collecte et l&#8217;\u00e9valuation de donn\u00e9es historiques et actuelles permettent d&#8217;identifier les tendances et les opportunit\u00e9s futures du march\u00e9. Cette capacit\u00e9 d&#8217;anticipation est essentielle pour pouvoir r\u00e9agir rapidement et efficacement aux changements de l&#8217;environnement de march\u00e9.<\/p>\n<p>Les donn\u00e9es relatives \u00e0 la mobilit\u00e9 permettent de mieux comprendre les besoins des clients et de prendre des d\u00e9cisions strat\u00e9giques afin d&#8217;assurer le succ\u00e8s \u00e0 long terme.<\/p>\n<p>Mobility Insights aide pr\u00e9cis\u00e9ment les clients \u00e0 r\u00e9pondre \u00e0 ces questions. Si vous \u00eates int\u00e9ress\u00e9 par de plus amples informations, n&#8217;h\u00e9sitez pas \u00e0 contacter Jonas Leu de Swisscom (<a href=\"&#x6d;&#x61;&#105;&#108;t&#x6f;&#x3a;&#x6a;&#111;&#110;a&#x73;&#x2e;&#x6c;&#101;&#117;&#64;&#x73;&#x77;&#x69;&#115;&#115;c&#x6f;&#x6d;&#x2e;&#99;om\" target=\"_blank\" rel=\"noopener\">&#x6a;&#x6f;&#x6e;&#x61;&#x73;&#x2e;&#x6c;&#x65;&#x75;&#x40;&#x73;&#x77;&#x69;&#x73;&#115;&#99;&#111;&#109;&#46;&#99;&#111;&#109;<\/a> ; +41 58 221 19 45).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Article de Jonas Leu, Swisscom<\/p>\n","protected":false},"author":4782,"featured_media":54215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-54217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;importance des analyses bas\u00e9es sur les donn\u00e9es pour des d\u00e9cisions orient\u00e9es vers l&#039;avenir dans le commerce de d\u00e9tail - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;importance des analyses bas\u00e9es sur les donn\u00e9es pour des d\u00e9cisions orient\u00e9es vers l&#039;avenir dans le commerce de d\u00e9tail - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Article de Jonas Leu, Swisscom\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-02T15:26:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/Bild-Mobility-Insights_730_weiss.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"nb@handelsverband.swiss\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nb@handelsverband.swiss\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\\\/\"},\"author\":{\"name\":\"nb@handelsverband.swiss\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/person\\\/db97f786c0c1d9358e5dfb201f51e11a\"},\"headline\":\"L&#8217;importance des analyses bas\u00e9es sur les donn\u00e9es pour des d\u00e9cisions orient\u00e9es vers l&#8217;avenir dans le commerce de d\u00e9tail\",\"datePublished\":\"2024-10-02T15:26:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\\\/\"},\"wordCount\":457,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Bild-Mobility-Insights_730_weiss.webp\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\\\/\",\"name\":\"L'importance des analyses bas\u00e9es sur les donn\u00e9es pour des d\u00e9cisions orient\u00e9es vers l'avenir dans le commerce de d\u00e9tail - HANDELSVERBAND. swiss\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Bild-Mobility-Insights_730_weiss.webp\",\"datePublished\":\"2024-10-02T15:26:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\\\/#primaryimage\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Bild-Mobility-Insights_730_weiss.webp\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Bild-Mobility-Insights_730_weiss.webp\",\"width\":700,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L&#8217;importance des analyses bas\u00e9es sur les donn\u00e9es pour des d\u00e9cisions orient\u00e9es vers l&#8217;avenir dans le commerce de d\u00e9tail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"name\":\"HANDELSVERBAND.swiss\",\"description\":\"ASSOCIATION DE COMMERCE.swiss\",\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/handelsverband.swiss\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\",\"name\":\"HANDELSVERBAND.swiss\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"width\":1714,\"height\":472,\"caption\":\"HANDELSVERBAND.swiss\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/person\\\/db97f786c0c1d9358e5dfb201f51e11a\",\"name\":\"nb@handelsverband.swiss\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b272316cddb63e32da2b49897fc8bd18aea84db0a72f7b54114d3856f628fe3f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b272316cddb63e32da2b49897fc8bd18aea84db0a72f7b54114d3856f628fe3f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b272316cddb63e32da2b49897fc8bd18aea84db0a72f7b54114d3856f628fe3f?s=96&d=mm&r=g\",\"caption\":\"nb@handelsverband.swiss\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'importance des analyses bas\u00e9es sur les donn\u00e9es pour des d\u00e9cisions orient\u00e9es vers l'avenir dans le commerce de d\u00e9tail - HANDELSVERBAND. swiss","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"L'importance des analyses bas\u00e9es sur les donn\u00e9es pour des d\u00e9cisions orient\u00e9es vers l'avenir dans le commerce de d\u00e9tail - HANDELSVERBAND. swiss","og_description":"Article de Jonas Leu, Swisscom","og_url":"https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/","og_site_name":"HANDELSVERBAND. swiss","article_published_time":"2024-10-02T15:26:45+00:00","og_image":[{"width":700,"height":400,"url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/Bild-Mobility-Insights_730_weiss.webp","type":"image\/webp"}],"author":"nb@handelsverband.swiss","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nb@handelsverband.swiss","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/#article","isPartOf":{"@id":"https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/"},"author":{"name":"nb@handelsverband.swiss","@id":"https:\/\/handelsverband.swiss\/#\/schema\/person\/db97f786c0c1d9358e5dfb201f51e11a"},"headline":"L&#8217;importance des analyses bas\u00e9es sur les donn\u00e9es pour des d\u00e9cisions orient\u00e9es vers l&#8217;avenir dans le commerce de d\u00e9tail","datePublished":"2024-10-02T15:26:45+00:00","mainEntityOfPage":{"@id":"https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/"},"wordCount":457,"commentCount":0,"publisher":{"@id":"https:\/\/handelsverband.swiss\/#organization"},"image":{"@id":"https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/#primaryimage"},"thumbnailUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/Bild-Mobility-Insights_730_weiss.webp","inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/","url":"https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/","name":"L'importance des analyses bas\u00e9es sur les donn\u00e9es pour des d\u00e9cisions orient\u00e9es vers l'avenir dans le commerce de d\u00e9tail - HANDELSVERBAND. swiss","isPartOf":{"@id":"https:\/\/handelsverband.swiss\/#website"},"primaryImageOfPage":{"@id":"https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/#primaryimage"},"image":{"@id":"https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/#primaryimage"},"thumbnailUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/Bild-Mobility-Insights_730_weiss.webp","datePublished":"2024-10-02T15:26:45+00:00","breadcrumb":{"@id":"https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/#primaryimage","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/Bild-Mobility-Insights_730_weiss.webp","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2024\/10\/Bild-Mobility-Insights_730_weiss.webp","width":700,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/handelsverband.swiss\/fr\/limportance-des-analyses-basees-sur-les-donnees-pour-des-decisions-orientees-vers-lavenir-dans-le-commerce-de-detail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/handelsverband.swiss\/fr\/"},{"@type":"ListItem","position":2,"name":"L&#8217;importance des analyses bas\u00e9es sur les donn\u00e9es pour des d\u00e9cisions orient\u00e9es vers l&#8217;avenir dans le commerce de d\u00e9tail"}]},{"@type":"WebSite","@id":"https:\/\/handelsverband.swiss\/#website","url":"https:\/\/handelsverband.swiss\/","name":"HANDELSVERBAND.swiss","description":"ASSOCIATION DE COMMERCE.swiss","publisher":{"@id":"https:\/\/handelsverband.swiss\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/handelsverband.swiss\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/handelsverband.swiss\/#organization","name":"HANDELSVERBAND.swiss","url":"https:\/\/handelsverband.swiss\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","width":1714,"height":472,"caption":"HANDELSVERBAND.swiss"},"image":{"@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/handelsverband.swiss\/#\/schema\/person\/db97f786c0c1d9358e5dfb201f51e11a","name":"nb@handelsverband.swiss","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/b272316cddb63e32da2b49897fc8bd18aea84db0a72f7b54114d3856f628fe3f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b272316cddb63e32da2b49897fc8bd18aea84db0a72f7b54114d3856f628fe3f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b272316cddb63e32da2b49897fc8bd18aea84db0a72f7b54114d3856f628fe3f?s=96&d=mm&r=g","caption":"nb@handelsverband.swiss"}}]}},"_links":{"self":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/posts\/54217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/users\/4782"}],"replies":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/comments?post=54217"}],"version-history":[{"count":2,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/posts\/54217\/revisions"}],"predecessor-version":[{"id":54252,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/posts\/54217\/revisions\/54252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media\/54215"}],"wp:attachment":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media?parent=54217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/categories?post=54217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/tags?post=54217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}