{"id":57481,"date":"2025-06-05T13:26:49","date_gmt":"2025-06-05T11:26:49","guid":{"rendered":"https:\/\/handelsverband.swiss\/?p=57481"},"modified":"2025-06-06T13:24:10","modified_gmt":"2025-06-06T11:24:10","slug":"1-million-de-demenagements-par-an-vos-donnees-clients-sont-elles-a-jour","status":"publish","type":"post","link":"https:\/\/handelsverband.swiss\/fr\/1-million-de-demenagements-par-an-vos-donnees-clients-sont-elles-a-jour\/","title":{"rendered":"1 million de d\u00e9m\u00e9nagements par an: vos donn\u00e9es clients sont-elles \u00e0 jour?"},"content":{"rendered":"<p><em>Contribution de <a href=\"https:\/\/www.directoriesdata.ch\/fr\" target=\"_blank\" rel=\"noopener\">Swisscom Directories AG<\/a><\/em><\/p>\n<p>Environ un million de personnes d\u00e9m\u00e9nagent chaque ann\u00e9e en Suisse. Pour les entreprises, cela veut dire : des courriers et catalogues qui n\u2019arrivent pas \u00e0 destination. Des retours qui engendrent des efforts et des co\u00fbts. Et surtout : des contacts clients perdus.<\/p>\n<p><strong>Des donn\u00e9es obsol\u00e8tes, c\u2019est plus qu\u2019un simple inconv\u00e9nient.<br \/>\n<\/strong>Elles freinent l\u2019efficacit\u00e9 du marketing, des ventes et du service client \u2013 et peuvent m\u00eame poser des risques juridiques. Ne pas entretenir r\u00e9guli\u00e8rement ses donn\u00e9es clients, c\u2019est passer \u00e0 c\u00f4t\u00e9 d\u2019opportunit\u00e9s et mettre en p\u00e9ril des relations pr\u00e9cieuses.<\/p>\n<p><strong>Que comprend une gestion d\u2019adresses professionnelle ?<br \/>\n<\/strong>Ce n\u2019est pas juste un contr\u00f4le ponctuel. Elle comprend trois \u00e9tapes cl\u00e9s :<\/p>\n<ul>\n<li><strong>Validation :<\/strong> Les coordonn\u00e9es sont-elles exactes et compl\u00e8tes ?<\/li>\n<li><strong>Mise \u00e0 jour :<\/strong> Y a-t-il eu un d\u00e9m\u00e9nagement ou d\u2019autres changements importants ?<\/li>\n<li><strong>Enrichissement :<\/strong> Peut-on compl\u00e9ter les donn\u00e9es \u2013 p. ex. pour une meilleure segmentation et un ciblage plus pr\u00e9cis ?<\/li>\n<\/ul>\n<p><strong>Une gestion efficace des donn\u00e9es \u2013 avec les bons outils<br \/>\n<\/strong>Une gestion moderne des adresses repose sur :<\/p>\n<ul>\n<li>l\u2019utilisation de sources fiables et \u00e0 jour<\/li>\n<li>des processus automatis\u00e9s plut\u00f4t que manuels<\/li>\n<li>l\u2019int\u00e9gration dans les syst\u00e8mes CRM et ERP existants<\/li>\n<li>le respect des standards suisses les plus stricts en mati\u00e8re de protection des donn\u00e9es<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><strong>Un exemple concret<br \/>\n<\/strong>Les entreprises qui voient la gestion d\u2019adresses comme un processus strat\u00e9gique en tirent plusieurs b\u00e9n\u00e9fices : moins de retours, des campagnes plus efficaces, des clients plus satisfaits.<\/p>\n<p>Une solution possible : <strong>\u00ab l\u2019API multisource \u00bb de <a href=\"https:\/\/www.directoriesdata.ch\/fr\" target=\"_blank\" rel=\"noopener\">Swisscom Directories SA<\/a><\/strong> \u2013 elle r\u00e9unit des donn\u00e9es suisses \u00e0 jour provenant de diff\u00e9rentes sources et automatise les \u00e9tapes cl\u00e9s de la gestion d\u2019adresses. Une mani\u00e8re simple, fiable et conforme \u00e0 la l\u00e9gislation suisse pour am\u00e9liorer durablement la qualit\u00e9 des donn\u00e9es.<\/p>\n<p><strong>Conclusion<br \/>\n<\/strong>Des adresses \u00e0 jour sont un facteur cl\u00e9 pour une communication client efficace. Mieux vous ma\u00eetrisez vos donn\u00e9es, plus vous gagnez en temps, en efficacit\u00e9 \u2013 et en relation client sur le long terme.<\/p>\n<p><strong>Envie de savoir comment optimiser la gestion d\u2019adresses dans votre organisation ?<br \/>\n<\/strong>Nous vous montrons volontiers des pistes concr\u00e8tes :<\/p>\n<p><strong><a href=\"http:\/\/www.multisource.ch\" target=\"_blank\" rel=\"noopener\">www.multisource.ch<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contribution de Swisscom Directories AG<\/p>\n","protected":false},"author":5186,"featured_media":57494,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-57481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>1 million de d\u00e9m\u00e9nagements par an: vos donn\u00e9es clients sont-elles \u00e0 jour? 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