{"id":57549,"date":"2025-06-16T13:08:58","date_gmt":"2025-06-16T11:08:58","guid":{"rendered":"https:\/\/handelsverband.swiss\/?p=57549"},"modified":"2025-06-16T13:08:58","modified_gmt":"2025-06-16T11:08:58","slug":"resale-is-booming-how-retailers-can-get-on-board-with-peer-to-peer-and-trade-in","status":"publish","type":"post","link":"https:\/\/handelsverband.swiss\/fr\/resale-is-booming-how-retailers-can-get-on-board-with-peer-to-peer-and-trade-in\/","title":{"rendered":"Resale is booming \u2013 how retailers can get on board with peer-to-peer and trade-in"},"content":{"rendered":"

Post by Cristiana Grossenbacher, Co-Founder Loopia<\/a><\/em><\/p>\n

The second-hand market is growing steadily and becoming increasingly relevant across all sectors. What was once seen as a stopgap solution is now a symbol of individuality, smart consumption, and sustainability. More and more retailers and brands are discovering resale as a valuable addition to traditional sales. Not only in fashion, but also in specialty retail for sports and tech products. In Switzerland alone, the second-hand market is currently estimated at around CHF 2 billion, with annual growth rates of 11%.<\/strong><\/p>\n

Two models have proven particularly successful: peer-to-peer platforms, where customers sell products directly to one another, and trade-in programs, where retailers buy back used goods and resell them themselves. Both approaches unlock new revenue potential, boost customer loyalty, and promote the circular economy.<\/p>\n

Peer-to-peer: The community drives the cycle
\n<\/strong>Peer-to-peer solutions allow customers to pass on used products securely via a brand-owned platform, without the retailer needing to handle storage or quality control. This keeps the brand at the center of the customer experience.<\/p>\n

Transa, the Swiss outdoor specialist, and Veloplus, the specialist bike retailer, offer exactly that through their second-hand platforms. Customers can resell their gear easily and securely in a trusted environment. At Veloplus, about one-third of sellers choose a voucher instead of a cash payout. This is a strong sign of customer loyalty through resale offers.<\/p>\n

Trade-in: Buyback with impact
\n<\/strong>In trade-in models, retailers repurchase used products, inspect them, and sell them again. Often, this is tied to a credit that is applied directly toward a new purchase. This turns a one-time sale into an ongoing customer cycle.<\/p>\n

Calumet, Germany’s largest specialist retailer of photo and video equipment, processes over 60,000 purchases online and in its stores every year. Around 50% of the returns lead directly to a new purchase. Thanks to automated processes, inspection, communication and resale are particularly efficient.<\/p>\n

Calumet, Germany\u2019s largest specialist retailer for photo and video equipment, handles over 60,000 purchases annually both online and in stores. Around 50% of trade-ins lead directly to a new purchase. Thanks to automated processes, evaluation, communication, and resale are particularly efficient.<\/p>\n

A market between individuality and structure
\n<\/strong>Second-hand has firmly established itself in the premium segment as well. Reawake, for example, specializes in high-end second-hand fashion, buying, inspecting, and reselling items themselves. Through partnerships with Swiss retailers such as Bong\u00e9nie Grieder, they\u2019re reaching new customer segments.<\/p>\n

Major players are also embracing recommerce. As reported by Handelszeitung<\/a> in May 2025, IKEA Switzerland has bought back over 84,000 pieces of furniture since 2020. Galaxus reported 42% growth in the resale segment in 2024. Ricardo, the online marketplace, sold over 610,000 second-hand fashion items in 2024 and the trend is still rising.<\/p>\n

Conclusion:
\n<\/strong>Second-hand is no longer just a side business. It gives retailers and brands the opportunity to expand their business model, reach new customer groups, and strengthen loyalty. Whether peer-to-peer or trade-in: the right model depends on the product range, target group, and internal resources.<\/p>\n

Providers like the Swiss company Loopia<\/a> help implement such solutions for retailers, from technical integration to process automation. Strategic second-hand thinking brings both products and customers back into the cycle.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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