{"id":57893,"date":"2025-07-17T09:08:37","date_gmt":"2025-07-17T07:08:37","guid":{"rendered":"https:\/\/handelsverband.swiss\/?p=57893"},"modified":"2025-07-17T09:08:37","modified_gmt":"2025-07-17T07:08:37","slug":"marketing-digital-innovations-axees-sur-la-qualification-des-visiteurs","status":"publish","type":"post","link":"https:\/\/handelsverband.swiss\/fr\/marketing-digital-innovations-axees-sur-la-qualification-des-visiteurs\/","title":{"rendered":"Marketing digital : innovations ax\u00e9es sur la qualification des visiteurs"},"content":{"rendered":"

Article de Dr. Michael Suitner, PATHADVICE<\/a><\/em><\/p>\n

<\/h6>\n
Du clic au client : la nouvelle \u00e8re de la qualification des visiteurs<\/h6>\n

Dans le monde du commerce num\u00e9rique, il est essentiel non seulement de g\u00e9n\u00e9rer du trafic, mais aussi de comprendre quels visiteurs manifestent un r\u00e9el int\u00e9r\u00eat d’achat. Les outils d’analyse traditionnels ne fournissent souvent que des donn\u00e9es superficielles, sans donner de v\u00e9ritables insights sur le comportement et les intentions des utilisateurs.<\/p>\n

Comment l’intelligence artificielle (IA) peut-elle aider \u00e0 analyser en temps r\u00e9el le comportement des visiteurs d’un site web et \u00e0 identifier pr\u00e9cis\u00e9ment leur intention d\u2019achat.\u00a0Ces technologies permettent aux commer\u00e7ants de proposer des offres personnalis\u00e9es et une assistance au moment o\u00f9 le visiteur en a besoin.<\/p>\n

Analyse des visiteurs en temps r\u00e9el gr\u00e2ce \u00e0 l\u2019IA<\/strong><\/h6>\n

L’IA est utilis\u00e9e pour analyser le comportement des visiteurs du site web et pour \u00e9valuer leur intention d’achat. Elle permet d’identifier les comportements qui indiquent un int\u00e9r\u00eat d’achat \u00e9lev\u00e9, ainsi que les signes d’incertitude ou d’h\u00e9sitation. Des mesures peuvent ainsi \u00eatre prises automatiquement, comme par exemple l’affichage de promotions ou la proposition d’un chat en direct avec un conseiller.<\/p>\n

L’outil VEGA de Pathadvice est un exemple de ce type d’innovation<\/h6>\n

Un \u00e9l\u00e9ment cl\u00e9 de VEGA est le \u00ab VEGA Score \u00bb, qui refl\u00e8te en temps r\u00e9el le lien \u00e9motionnel du visiteur avec le produit ou le commer\u00e7ant. En cas d’incertitude croissante malgr\u00e9 une forte intention d’achat, VEGA peut d\u00e9clencher automatiquement des actions afin de retenir le client potentiel sur le site. La pr\u00e9cision de ces pr\u00e9visions se situe g\u00e9n\u00e9ralement entre 67 % et 92 %, ce qui signifie qu\u2019au moins trois visiteurs r\u00e9activ\u00e9s sur quatre sont correctement identifi\u00e9s comme acheteurs potentiels.<\/p>\n

Plus d\u2019informations sur : www.vega.company <\/a>(en anglais)<\/p>\n

PATHADVICE International GmbH<\/a>
\nDr. Michael Suitner
\noffice@pathadvice.at<\/a>
\n+43 676 415 9000<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Article de Dr. Michael Suitner,<\/p>\n","protected":false},"author":4578,"featured_media":57824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-57893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMarketing digital : innovations ax\u00e9es sur la qualification des visiteurs - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital : innovations ax\u00e9es sur la qualification des visiteurs - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Article de Dr. Michael Suitner,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/marketing-digital-innovations-axees-sur-la-qualification-des-visiteurs\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-17T07:08:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2025\/07\/Pathadvice.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nadine Baeriswyl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nadine Baeriswyl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/marketing-digital-innovations-axees-sur-la-qualification-des-visiteurs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/marketing-digital-innovations-axees-sur-la-qualification-des-visiteurs\\\/\"},\"author\":{\"name\":\"Nadine Baeriswyl\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/person\\\/03cfa2e51a87b9a21a7e90422f712454\"},\"headline\":\"Marketing digital : innovations ax\u00e9es sur la qualification des visiteurs\",\"datePublished\":\"2025-07-17T07:08:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/marketing-digital-innovations-axees-sur-la-qualification-des-visiteurs\\\/\"},\"wordCount\":344,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/marketing-digital-innovations-axees-sur-la-qualification-des-visiteurs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Pathadvice.jpg\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/marketing-digital-innovations-axees-sur-la-qualification-des-visiteurs\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/marketing-digital-innovations-axees-sur-la-qualification-des-visiteurs\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/marketing-digital-innovations-axees-sur-la-qualification-des-visiteurs\\\/\",\"name\":\"Marketing digital : innovations ax\u00e9es sur la qualification des visiteurs - 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