{"id":59659,"date":"2026-01-19T15:46:59","date_gmt":"2026-01-19T14:46:59","guid":{"rendered":"https:\/\/handelsverband.swiss\/?p=59659"},"modified":"2026-01-19T15:47:18","modified_gmt":"2026-01-19T14:47:18","slug":"la-notification-denvoi-facteur-de-reussite-pour-le-commerce","status":"publish","type":"post","link":"https:\/\/handelsverband.swiss\/fr\/la-notification-denvoi-facteur-de-reussite-pour-le-commerce\/","title":{"rendered":"La notification d\u2019envoi, facteur de r\u00e9ussite pour l\u2019e-commerce"},"content":{"rendered":"

Article de Poste\u00a0CH\u00a0SA<\/a><\/em><\/p>\n

La commande est pass\u00e9e et vous tr\u00e9pignez d\u2019impatience. Quand le colis arrivera-t-il?\u00a0 Serai-je chez moi lorsque le colis sera livr\u00e9?<\/strong><\/p>\n

Ce genre de questions pr\u00e9occupe toutes les personnes qui font leurs achats en ligne. Ainsi, les notifications relatives aux colis et au suivi des envois rev\u00eatent une importance particuli\u00e8re puisqu\u2019elles augmentent la satisfaction de la client\u00e8le et r\u00e9duisent le nombre de demandes adress\u00e9es au service \u00e0 la client\u00e8le. Il s\u2019av\u00e8re que les exigences sont bien plus \u00e9lev\u00e9es d\u2019une simple confirmation d\u2019exp\u00e9dition par courrier \u00e9lectronique.<\/strong><\/p>\n

Une opportunit\u00e9 manqu\u00e9e?
\n<\/strong>Gr\u00e2ce \u00e0 une confirmation de commande et d\u2019exp\u00e9dition, vos clientes et clients savent avec certitude que leur commande a bien \u00e9t\u00e9 enregistr\u00e9e et qu\u2019elle sera exp\u00e9di\u00e9e. Mais de nos jours, ces informations ne suffisent souvent plus. Les personnes ayant pass\u00e9 une commande veulent non seulement savoir o\u00f9 se trouve leur colis, mais aussi pouvoir le g\u00e9rer afin de recevoir le colis comme elles le souhaitent. Mais la th\u00e9orie ne rejoint pas toujours la pratique et il arrive que l\u2019on ne re\u00e7oive ni num\u00e9ro de colis, ni lien vers le suivi des envois.<\/p>\n

Pourtant, les e-mails de confirmation, les informations actualis\u00e9es sur la livraison et le suivi des colis sont des \u00e9l\u00e9ments d\u00e9cisifs pour l\u2019exp\u00e9rience client. C\u2019est pourquoi il vaut la peine de cr\u00e9er les conditions id\u00e9ales. Avec peu d\u2019efforts, il est possible de r\u00e9duire les demandes de la client\u00e8le et d\u2019augmenter son degr\u00e9 de satisfaction.<\/p>\n

Quelles sont les possibilit\u00e9s pour un commerce en ligne?<\/strong><\/p>\n

    \n
  1. L\u2019une des possibilit\u00e9s qui s\u2019offrent \u00e0 vous est d\u2019informer vous-m\u00eame votre client\u00e8le. Cela convient avant tout pour tous les processus propres comme une confirmation de commande et d\u2019exp\u00e9dition.<\/li>\n
  2. Vous pouvez \u00e9galement transmettre les donn\u00e9es aux prestataires de colis: gr\u00e2ce \u00e0 la transmission des donn\u00e9es clients comme l\u2019adresse e-mail, les prestataires de colis peuvent informer les destinataires de la r\u00e9ception des colis. Les destinataires re\u00e7oivent ainsi plus d\u2019informations en cas d\u2019impossibilit\u00e9 de distribution d\u2019un envoi. En fonction du prestataire, il est possible de g\u00e9rer le colis\u00a0\u2013 en plus de la simple information. Dans ce cas, l\u2019accent doit \u00eatre mis sur la s\u00e9curit\u00e9.<\/li>\n
  3. Vos clientes et clients poss\u00e8dent un compte directement aupr\u00e8s du prestataire de colis. Ainsi, ils peuvent dans l\u2019id\u00e9al choisir eux-m\u00eames comment ils souhaitent \u00eatre inform\u00e9s ou quand et o\u00f9 ils souhaitent recevoir leur colis. \u00c0 la Poste, par exemple, pr\u00e8s de 2,5\u00a0millions de destinataires profitent d\u00e9j\u00e0 de cette prestation.<\/li>\n
  4. Enfin, vous avez la possibilit\u00e9 de transmettre des donn\u00e9es \u00e0 des prestataires externes: certains prestataires internationaux informent les destinataires sur la base des donn\u00e9es issues du suivi des envois des prestataires de colis. Cette alternative est particuli\u00e8rement int\u00e9ressante dans un contexte international. Malheureusement, les possibilit\u00e9s et les informations sont souvent limit\u00e9es.<\/li>\n<\/ol>\n

    Conclusion: <\/strong>Une combinaison des trois\u00a0premiers points promet la meilleure exp\u00e9rience client et donc le succ\u00e8s durable d\u2019une relation client.<\/p>\n

    Et qu\u2019en est-il de la s\u00e9curit\u00e9?<\/strong><\/p>\n

    Chaque fois que vous transmettez des donn\u00e9es \u00e0 un partenaire, il est essentiel d\u2019inclure une information correspondante dans les dispositions relatives \u00e0 la protection des donn\u00e9es. En mati\u00e8re de s\u00e9curit\u00e9, le fait de passer par un compte client chez le prestataire de colis est toujours la meilleure option pour pr\u00e9venir les fraudes et autres probl\u00e8mes de s\u00e9curit\u00e9. \u00c0 la Poste, tous les comptes sont v\u00e9rifi\u00e9s au moyen d\u2019un contr\u00f4le d\u2019adresse physique et, d\u00e9sormais, au moyen d\u2019un SwissID v\u00e9rifi\u00e9 (facultatif). Cela garantit l\u2019attribution correcte des colis et permet aux destinataires de g\u00e9rer les envois.<\/p>\n

    N\u00e9anmoins, les clients et les clients ne poss\u00e8dent pas tous un tel compte: il s\u2019av\u00e8re donc utile de fournir en plus les donn\u00e9es client au prestataire de colis. La prudence reste toutefois de mise en cas d\u2019utilisation abusive des adresses, en particulier pour les commandes qui ne sont pas pay\u00e9es au moment de la commande. Dans ce cas, il peut \u00eatre judicieux de ne pas autoriser l\u2019option de contr\u00f4le ou d\u2019envoyer uniquement des notifications s\u00e9lectives par le prestataire de colis.<\/p>\n

    Vous souhaitez savoir comment optimiser encore davantage votre communication lors de l\u2019envoi de colis? Nous vous pr\u00e9senterons volontiers des solutions concr\u00e8tes pour am\u00e9liorer durablement l\u2019exp\u00e9rience client sans grands efforts.<\/p>\n

    En savoir plus<\/a>\u00a0 \u00a0\/\u00a0 \u00a0Prendre contact\u00a0<\/a><\/strong><\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Article de Poste\u00a0CH\u00a0SA La commande<\/p>\n","protected":false},"author":4578,"featured_media":59553,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-59659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLa notification d\u2019envoi, facteur de r\u00e9ussite pour l\u2019e-commerce - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La notification d\u2019envoi, facteur de r\u00e9ussite pour l\u2019e-commerce - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Article de Poste\u00a0CH\u00a0SA La commande\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/la-notification-denvoi-facteur-de-reussite-pour-le-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-19T14:46:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T14:47:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/01\/Post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nadine Baeriswyl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nadine Baeriswyl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-notification-denvoi-facteur-de-reussite-pour-le-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-notification-denvoi-facteur-de-reussite-pour-le-commerce\\\/\"},\"author\":{\"name\":\"Nadine Baeriswyl\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/person\\\/03cfa2e51a87b9a21a7e90422f712454\"},\"headline\":\"La notification d\u2019envoi, facteur de r\u00e9ussite pour l\u2019e-commerce\",\"datePublished\":\"2026-01-19T14:46:59+00:00\",\"dateModified\":\"2026-01-19T14:47:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-notification-denvoi-facteur-de-reussite-pour-le-commerce\\\/\"},\"wordCount\":801,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-notification-denvoi-facteur-de-reussite-pour-le-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Post.jpg\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-notification-denvoi-facteur-de-reussite-pour-le-commerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-notification-denvoi-facteur-de-reussite-pour-le-commerce\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-notification-denvoi-facteur-de-reussite-pour-le-commerce\\\/\",\"name\":\"La notification d\u2019envoi, facteur de r\u00e9ussite pour l\u2019e-commerce - 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