{"id":60054,"date":"2026-02-17T13:25:27","date_gmt":"2026-02-17T12:25:27","guid":{"rendered":"https:\/\/handelsverband.swiss\/?p=60054"},"modified":"2026-02-18T10:51:46","modified_gmt":"2026-02-18T09:51:46","slug":"la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne","status":"publish","type":"post","link":"https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/","title":{"rendered":"Barom\u00e8tre E-\u200bShopper 2025 : La g\u00e9n\u00e9ration Z \u00e9tablit de nouvelles normes en mati\u00e8re d&#8217;achats en ligne"},"content":{"rendered":"<p><em><a href=\"https:\/\/www.dpd.com\/ch\/fr\/news\/generation-z\/\" target=\"_blank\" rel=\"noopener\">Communiqu\u00e9 de presse DPD<\/a> du 16 f\u00e9vrier 2026<\/em><\/p>\n<div class=\"lead\"><\/div>\n<p><strong>Le comportement d&#8217;achat des jeunes adultes sur Internet se diff\u00e8re nettement de celui des autres groupes d&#8217;\u00e2ge. C&#8217;est ce que r\u00e9v\u00e8le une enqu\u00eate repr\u00e9sentative men\u00e9e par DPD. La g\u00e9n\u00e9ration Z donne le ton: nous commandons davantage, achetons directement via les r\u00e9seaux sociaux, vendons sur des plateformes C2C, attendons des outils d&#8217;IA de la part des commer\u00e7ants et utilisons des fonctions communautaires.<\/strong><\/p>\n<p>Les 18 \u00e0 27 ans en Suisse effectuent en moyenne 82 achats en ligne par an. C&#8217;est 44 % de plus que toutes les autres classes d&#8217;\u00e2ge entre 18 et 70 ans, qui n&#8217;effectuent qu\u2019en moyenne 57 achats sur Internet. C&#8217;est ce qui ressort du Barom\u00e8tre E-\u200bShopper de DPD et Geopost, la plus grande enqu\u00eate europ\u00e9enne sur l\u2019&#8217;achat en ligne. La g\u00e9n\u00e9ration Z surpasse aussi les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes dans la vente en ligne: plus de 90 % des jeunes adultes sont actifs sur des plateformes o\u00f9 des particuliers \u00e9changent notamment des produits de seconde main.<\/p>\n<p>La g\u00e9n\u00e9ration Z attend davantage des fournisseurs et des livreurs que les acheteurs en ligne plus \u00e2g\u00e9s. Seul un tiers qualifie la derni\u00e8re commande re\u00e7ue de sans complication. Trois jeunes adultes sur cinq utilisent des services bas\u00e9s sur l&#8217;intelligence artificielle. Ils sont tout aussi nombreux \u00e0 miser sur les fonctions collaboratives, de partage et communautaires. Plus de la moiti\u00e9 de la g\u00e9n\u00e9ration Z se fie aux conseils des influenceurs des r\u00e9seaux sociaux pour ses achats en ligne et appr\u00e9cie que la technologie se souvienne d&#8217;elle et lui fasse des recommandations personnalis\u00e9es.<\/p>\n<p>Selon l\u2019enqu\u00eate men\u00e9e dans 22 pays, \u00e0 laquelle 1\u2019092 personnes ont particip\u00e9 en Suisse, la g\u00e9n\u00e9ration Z affiche de m\u00eame une affinit\u00e9 plus forte pour les marques et les offres promotionnelles. Elle accorde \u00e9galement davantage d&#8217;importance \u00e0 la durabilit\u00e9.<\/p>\n<p>Les achats via les r\u00e9seaux sociaux sont une \u00e9vidence pour la g\u00e9n\u00e9ration Z. 80 % d&#8217;entre eux utilisent cette possibilit\u00e9. Tous \u00e2ges confondus, ils ne sont que 59 %. Facebook, Instagram et YouTube sont cit\u00e9s comme les r\u00e9seaux sociaux les plus importants pour les achats, tous \u00e2ges confondus. Cependant, la g\u00e9n\u00e9ration Z utilise d&#8217;autres r\u00e9seaux sociaux pour trouver l&#8217;inspiration. Parmi les plus populaires, on trouve notamment TikTok et Pinterest.<\/p>\n<p>\u00ab Pour la jeune g\u00e9n\u00e9ration d&#8217;acheteurs en ligne, la flexibilit\u00e9 en termes de temps et de lieu ainsi que le contr\u00f4le de leurs propres commandes et ventes occupent une place centrale. Les options de livraison Out-\u200bof-\u200bHome telles que les points relais continuent de gagner en importance. Gr\u00e2ce \u00e0 notre r\u00e9seau de plus de 1\u2019000 DPD Pickup parcelshops dans toute la Suisse et de plus de 130\u2019000 emplacements Out-\u200bof-\u200bHome \u00e0 travers l&#8217;Europe, nous, chez DPD, nous touchons la g\u00e9n\u00e9ration Z l\u00e0 o\u00f9 elle se trouve \u00bb, d\u00e9clare Tilmann Schultze, PDG de DPD Suisse.<\/p>\n<p><strong>Voici en quoi la g\u00e9n\u00e9ration Z se distingue des e-\u200bshoppers plus \u00e2g\u00e9s:<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/02\/DPD-Pressemitteilung-02.26_Bild_FR.png\" \/><\/p>\n<p><em>Source: Barom\u00e8tre E-\u200bShopper 2025 (Suisse)<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/02\/DPD-Pressemitteilung-02.26_Bild1_FR.png\" \/><\/p>\n<p><em>Source: Barom\u00e8tre E-\u200bShopper 2025 (Suisse)<\/em><\/p>\n<p>Pour l\u2019\u00e9tude command\u00e9e par Geopost, plus de 30\u2019000 entretiens ont \u00e9t\u00e9 men\u00e9s dans 22 pays europ\u00e9ens entre le 31 mai et le 7 juillet 2025. En Suisse, plus de 1\u2019000 personnes \u00e2g\u00e9es de dix-\u200bhuit ans et plus ont particip\u00e9 \u00e0 l\u2019enqu\u00eate. Gr\u00e2ce \u00e0 cette \u00e9tude, nous disposons d\u2019une connaissance approfondie du comportement d\u2019achat et de l\u2019exp\u00e9rience d\u2019achat en ligne.<\/p>\n<p><strong>Plus d&#8217;informations: <a href=\"https:\/\/www.dpd.com\/ch\/fr\/e-shopper-barometer\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.dpd.com\/ch\/fr\/e-shopper-barometer\/<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communiqu\u00e9 de presse DPD du<\/p>\n","protected":false},"author":4578,"featured_media":60049,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-60054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barom\u00e8tre E-\u200bShopper 2025 : La g\u00e9n\u00e9ration Z \u00e9tablit de nouvelles normes en mati\u00e8re d&#039;achats en ligne - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barom\u00e8tre E-\u200bShopper 2025 : La g\u00e9n\u00e9ration Z \u00e9tablit de nouvelles normes en mati\u00e8re d&#039;achats en ligne - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"Communiqu\u00e9 de presse DPD du\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-17T12:25:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-18T09:51:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/02\/DPD-Pressemitteilung-02.26_Medienbild_GenZ.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nadine Baeriswyl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nadine Baeriswyl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\\\/\"},\"author\":{\"name\":\"Nadine Baeriswyl\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/person\\\/03cfa2e51a87b9a21a7e90422f712454\"},\"headline\":\"Barom\u00e8tre E-\u200bShopper 2025 : La g\u00e9n\u00e9ration Z \u00e9tablit de nouvelles normes en mati\u00e8re d&#8217;achats en ligne\",\"datePublished\":\"2026-02-17T12:25:27+00:00\",\"dateModified\":\"2026-02-18T09:51:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\\\/\"},\"wordCount\":631,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/DPD-Pressemitteilung-02.26_Medienbild_GenZ.jpg\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\\\/\",\"name\":\"Barom\u00e8tre E-\u200bShopper 2025 : La g\u00e9n\u00e9ration Z \u00e9tablit de nouvelles normes en mati\u00e8re d'achats en ligne - HANDELSVERBAND. swiss\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/DPD-Pressemitteilung-02.26_Medienbild_GenZ.jpg\",\"datePublished\":\"2026-02-17T12:25:27+00:00\",\"dateModified\":\"2026-02-18T09:51:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\\\/#primaryimage\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/DPD-Pressemitteilung-02.26_Medienbild_GenZ.jpg\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/DPD-Pressemitteilung-02.26_Medienbild_GenZ.jpg\",\"width\":730,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Barom\u00e8tre E-\u200bShopper 2025 : La g\u00e9n\u00e9ration Z \u00e9tablit de nouvelles normes en mati\u00e8re d&#8217;achats en ligne\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#website\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"name\":\"HANDELSVERBAND.swiss\",\"description\":\"ASSOCIATION DE COMMERCE.swiss\",\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/handelsverband.swiss\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\",\"name\":\"HANDELSVERBAND.swiss\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"contentUrl\":\"https:\\\/\\\/handelsverband.swiss\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/hv_brand_rgb.png\",\"width\":1714,\"height\":472,\"caption\":\"HANDELSVERBAND.swiss\"},\"image\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/person\\\/03cfa2e51a87b9a21a7e90422f712454\",\"name\":\"Nadine Baeriswyl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a73cbed89644dbba33a6816537b880d86eee7858057233fde5e2ac1626648b04?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a73cbed89644dbba33a6816537b880d86eee7858057233fde5e2ac1626648b04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a73cbed89644dbba33a6816537b880d86eee7858057233fde5e2ac1626648b04?s=96&d=mm&r=g\",\"caption\":\"Nadine Baeriswyl\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Barom\u00e8tre E-\u200bShopper 2025 : La g\u00e9n\u00e9ration Z \u00e9tablit de nouvelles normes en mati\u00e8re d'achats en ligne - HANDELSVERBAND. swiss","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Barom\u00e8tre E-\u200bShopper 2025 : La g\u00e9n\u00e9ration Z \u00e9tablit de nouvelles normes en mati\u00e8re d'achats en ligne - HANDELSVERBAND. swiss","og_description":"Communiqu\u00e9 de presse DPD du","og_url":"https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/","og_site_name":"HANDELSVERBAND. swiss","article_published_time":"2026-02-17T12:25:27+00:00","article_modified_time":"2026-02-18T09:51:46+00:00","og_image":[{"width":730,"height":400,"url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/02\/DPD-Pressemitteilung-02.26_Medienbild_GenZ.jpg","type":"image\/jpeg"}],"author":"Nadine Baeriswyl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nadine Baeriswyl","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/#article","isPartOf":{"@id":"https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/"},"author":{"name":"Nadine Baeriswyl","@id":"https:\/\/handelsverband.swiss\/#\/schema\/person\/03cfa2e51a87b9a21a7e90422f712454"},"headline":"Barom\u00e8tre E-\u200bShopper 2025 : La g\u00e9n\u00e9ration Z \u00e9tablit de nouvelles normes en mati\u00e8re d&#8217;achats en ligne","datePublished":"2026-02-17T12:25:27+00:00","dateModified":"2026-02-18T09:51:46+00:00","mainEntityOfPage":{"@id":"https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/"},"wordCount":631,"commentCount":0,"publisher":{"@id":"https:\/\/handelsverband.swiss\/#organization"},"image":{"@id":"https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/#primaryimage"},"thumbnailUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/02\/DPD-Pressemitteilung-02.26_Medienbild_GenZ.jpg","inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/","url":"https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/","name":"Barom\u00e8tre E-\u200bShopper 2025 : La g\u00e9n\u00e9ration Z \u00e9tablit de nouvelles normes en mati\u00e8re d'achats en ligne - HANDELSVERBAND. swiss","isPartOf":{"@id":"https:\/\/handelsverband.swiss\/#website"},"primaryImageOfPage":{"@id":"https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/#primaryimage"},"image":{"@id":"https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/#primaryimage"},"thumbnailUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/02\/DPD-Pressemitteilung-02.26_Medienbild_GenZ.jpg","datePublished":"2026-02-17T12:25:27+00:00","dateModified":"2026-02-18T09:51:46+00:00","breadcrumb":{"@id":"https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/#primaryimage","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/02\/DPD-Pressemitteilung-02.26_Medienbild_GenZ.jpg","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2026\/02\/DPD-Pressemitteilung-02.26_Medienbild_GenZ.jpg","width":730,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/handelsverband.swiss\/fr\/la-generation-z-etablit-de-nouvelles-normes-en-matiere-dachats-en-ligne\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/handelsverband.swiss\/fr\/"},{"@type":"ListItem","position":2,"name":"Barom\u00e8tre E-\u200bShopper 2025 : La g\u00e9n\u00e9ration Z \u00e9tablit de nouvelles normes en mati\u00e8re d&#8217;achats en ligne"}]},{"@type":"WebSite","@id":"https:\/\/handelsverband.swiss\/#website","url":"https:\/\/handelsverband.swiss\/","name":"HANDELSVERBAND.swiss","description":"ASSOCIATION DE COMMERCE.swiss","publisher":{"@id":"https:\/\/handelsverband.swiss\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/handelsverband.swiss\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/handelsverband.swiss\/#organization","name":"HANDELSVERBAND.swiss","url":"https:\/\/handelsverband.swiss\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/","url":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","contentUrl":"https:\/\/handelsverband.swiss\/wp-content\/uploads\/2020\/03\/hv_brand_rgb.png","width":1714,"height":472,"caption":"HANDELSVERBAND.swiss"},"image":{"@id":"https:\/\/handelsverband.swiss\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/handelsverband.swiss\/#\/schema\/person\/03cfa2e51a87b9a21a7e90422f712454","name":"Nadine Baeriswyl","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/a73cbed89644dbba33a6816537b880d86eee7858057233fde5e2ac1626648b04?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a73cbed89644dbba33a6816537b880d86eee7858057233fde5e2ac1626648b04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a73cbed89644dbba33a6816537b880d86eee7858057233fde5e2ac1626648b04?s=96&d=mm&r=g","caption":"Nadine Baeriswyl"}}]}},"_links":{"self":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/posts\/60054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/users\/4578"}],"replies":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/comments?post=60054"}],"version-history":[{"count":11,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/posts\/60054\/revisions"}],"predecessor-version":[{"id":60089,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/posts\/60054\/revisions\/60089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media\/60049"}],"wp:attachment":[{"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/media?parent=60054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/categories?post=60054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handelsverband.swiss\/fr\/wp-json\/wp\/v2\/tags?post=60054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}