{"id":7377,"date":"2015-01-08T10:07:19","date_gmt":"2015-01-08T09:07:19","guid":{"rendered":"https:\/\/www.vsv-versandhandel.ch\/?p=7377"},"modified":"2018-05-31T15:23:05","modified_gmt":"2018-05-31T13:23:05","slug":"leshop-augmente-de-4-en-2014","status":"publish","type":"post","link":"https:\/\/handelsverband.swiss\/fr\/leshop-augmente-de-4-en-2014\/","title":{"rendered":"LeShop augmente de 4 % en 2014"},"content":{"rendered":"

UNE CROISSANCE DES DENR\u00c9ES ALIMENTAIRES DE 5.1 %<\/h3>\n

Le premier chiffre d\u2019affaires du march\u00e9 en ligne est publi\u00e9\u00a0:\u00a0LeShop.ch<\/a><\/strong>\u00a0augmente\u00a0de CHF 7 millions ou autrement dit de 4%<\/strong>. Le CA des denr\u00e9es alimentaires montait de 5.1 %. Mais quand m\u00eame, ces augmentations sont l\u00e9g\u00e8rement en-dessous de la moyenne de la branche. Mais est-ce que cette affirmation et cette comparaison est correcte et est-ce qu\u2019elle salue le rendement de LeShop suffisamment\u00a0?<\/p>\n

UNE CAT\u00c9GORIE\u00a0SP\u00c9CIFIQUE : LE MARCH\u00c9 EN LIGN\u00c9 DES DENR\u00c9ES ALIMENTAIRES<\/h3>\n

Je ne crois pas, lorsque LeShop.ch se trouve dans un environnement diff\u00e8rent des autres boutiques Non-Food. Vendre les denr\u00e9es alimentaires en ligne en Suisse, c\u2019est encore et toujours un grand art \u2013 Ou avez-vous d\u00e9j\u00e0 cherch\u00e9 des spaghettis ou un pain en ligne\u00a0? 90% des achats de la nourriture est toujours un processus classique et fonctionnel, qui couvre les besoins \u00e9l\u00e9mentaires dans la pyramide des besoins de Monsieur Abraham Maslow. C\u2019est pour cette raison, que c\u2019est tr\u00e8s difficile de changer le comportement d\u2019achat.<\/p>\n

Et comme des gens dans une \u00e8re de Coop et Migros, nous sommes habitu\u00e9s \u00e0 une densit\u00e9 des offres stationnaires. Oui, Migros et Coop g\u00e2tent ses client\u00e8les avec la proximit\u00e9 du client dans le sens g\u00e9ographique. Cela complique le march\u00e9 en ligne des denr\u00e9es alimentaires en Suisse.<\/p>\n

Alors i ne faut pas sous-estimer l\u2019augmentation graduelle mais constante du CA. Avec t\u00e9nacit\u00e9, droiture et avec un d\u00e9sir d\u2019exp\u00e9rimentation dans une limite des possibilit\u00e9s budg\u00e9taires (Drive through, Good Box, Mobile), on avance pour pouvoir se trouver au premier rang, m\u00eame si le march\u00e9 en ligne des denr\u00e9es alimentaires va exploser. Personne ne sait quand \u2013 mais il va se passer\u00a0! D\u2019ici l\u00e0, la pr\u00e9sentation sur le Web va \u00eatre modifi\u00e9 \u2013avec une certaine clairvoyance, ou est-ce que vous avez d\u00e9j\u00e0 fait des achats \u00e9motionnels sur LeShop.ch\u00a0?<\/p>\n

UNE CROISSANCE DES DENR\u00c9ES ALIMENTAIRES DE 5.1%<\/h3>\n

Un examen attentif du chiffre d\u2019affaires permet une conclusion int\u00e9ressante, qui n\u2019est pas mentionn\u00e9 dans les annonces\u00a0: le CA de LeShop.ch est attribu\u00e9 qu\u2019\u00e0 1\/5 avec des boissons alcoolis\u00e9es, Pampers et d\u2019autres articles Non-Food ach\u00e8ve avec un CA net de CHF 133 millions que avec les denr\u00e9es alimentaires. Une comparaison avec l\u2019ann\u00e9e pr\u00e9c\u00e9dente montre, que l\u2019offre Non-Food permettait le CA net des denr\u00e9es alimentaires d\u2019augmenter de CHF 6.4 million. LeShop.ch a donc trouv\u00e9 son centre d\u2019attention dans la gamme des produits \u00ab\u00a0Food\u00a0\u00bb.<\/p>\n

UN REGARD DANS L\u2019AVENIR\u2026<\/h3>\n

Le jour viendra o\u00f9 le march\u00e9 avec les denr\u00e9es alimentaires explose et le standard de commander sera via\u00a0Mobile<\/strong>, l\u2019enl\u00e8vement\u00a0Drive Through<\/strong>\u00a0sera d\u00e9ploy\u00e9 dans toutes les filiales Migros et la livraison \u00ab\u00a0Same day delivery\u00a0\u00bb pour un prix forfaitaire annuel sera toute naturelle (Migros Connect<\/strong><\/a>).<\/p>\n

Alors un grand compliment pour la performance de LeShop.ch, et m\u00eame si \u2018il y a des gens qui aimeraient voir un taux de croissance de plusieurs dizaines \u2013 ce n\u2019est d\u00e9j\u00e0 pas mal du tout\u00a0! Mais votre moment viendra \u2013 et aussi pour\u00a0coop@home<\/a><\/strong>\u00a0!<\/p>\n

 <\/p>\n

P.-S.\u00a0:<\/p>\n

    \n
  1. A ce point j\u2019aimerais f\u00e9liciter tous les autres commer\u00e7ants en ligne pour leur performance\u00a0 – malheureusement il manque souvent d\u2019une louange publique.<\/li>\n
  2. \u00a0LeShop.ch et coop@home\u2013 j\u2019ai quand m\u00eame une demande \u00e0 vous faire. Ne serait-il pas int\u00e9ressant de publier un taux du CA des boissons (de pr\u00e9f\u00e9rence boissons alcoolis\u00e9es et boissons non-alcoolis\u00e9es)\u00a0?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    UNE CROISSANCE DES DENR\u00c9ES ALIMENTAIRES<\/p>\n","protected":false},"author":1498,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-7377","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nLeShop augmente de 4 % en 2014 - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LeShop augmente de 4 % en 2014 - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"UNE CROISSANCE DES DENR\u00c9ES ALIMENTAIRES\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/leshop-augmente-de-4-en-2014\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-08T09:07:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-31T13:23:05+00:00\" \/>\n<meta name=\"author\" content=\"p.kessler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"p.kessler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/leshop-augmente-de-4-en-2014\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/leshop-augmente-de-4-en-2014\\\/\"},\"author\":{\"name\":\"p.kessler\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/person\\\/e8f3135c4f1e7c7f245b829856647534\"},\"headline\":\"LeShop augmente de 4 % en 2014\",\"datePublished\":\"2015-01-08T09:07:19+00:00\",\"dateModified\":\"2018-05-31T13:23:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/leshop-augmente-de-4-en-2014\\\/\"},\"wordCount\":602,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#organization\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/leshop-augmente-de-4-en-2014\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/leshop-augmente-de-4-en-2014\\\/\",\"url\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/leshop-augmente-de-4-en-2014\\\/\",\"name\":\"LeShop augmente de 4 % en 2014 - 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