{"id":7393,"date":"2014-12-18T10:57:52","date_gmt":"2014-12-18T09:57:52","guid":{"rendered":"https:\/\/www.vsv-versandhandel.ch\/?p=7393"},"modified":"2021-04-14T10:34:06","modified_gmt":"2021-04-14T08:34:06","slug":"amazon-goes-stationnaire-la-verite","status":"publish","type":"post","link":"https:\/\/handelsverband.swiss\/fr\/amazon-goes-stationnaire-la-verite\/","title":{"rendered":"Amazon goes stationnaire &#8211; la v\u00e9rit\u00e9"},"content":{"rendered":"<p>J\u2019ai \u00e9t\u00e9 \u00e9tonn\u00e9 par l\u2019annonce d\u2019Amazon qui sera que actif stationnairement. Honn\u00eatement, \u00e0 mon avis c\u2019est absurde. Pourquoi\u00a0? L\u2019offre de produits est simplement trop grande pour pouvoir installer un magasin avec tous ces produits, sauf si \u2018ils limiteraient aux \u00ab Bestsellers \u00bb Alors qu\u2019une librairie n\u2019a toutefois aucun sens.\u00a0 Et si un commer\u00e7ant en ligne agit que stationnairement, c\u2019est pour la seule raison de \u00ab\u00a0forcer\u00a0\u00bb le retrait des produits. Mais pour une entreprise si grande \u00e7a ne fait pas beaucoup de sens.<\/p>\n<p>L\u2019annonce d\u2019aujourd\u2019hui\u00a0a enlev\u00e9 mes doutes. Un secret a \u00e9t\u00e9 d\u00e9voil\u00e9 \u2013 \u00e7a fait battre mon c\u0153ur. D\u2019apr\u00e8s ses dires, Amazon va utiliser le b\u00e2timent comme<strong>\u00a0lieu de transbordement des marchandises pour les g\u00e9n\u00e9rateurs et les Clients-Prime de Manhattan sont fournis dans moins d\u2019une heure pour 7.99 USD \u2013 gratuitement dans 2 heures<\/strong>.<\/p>\n<p>Mon c\u0153ur s\u2019emballe lorsque\u00a0:<\/p>\n<ol>\n<li>C\u2019est logique<\/li>\n<li>D\u00e9j\u00e0 depuis 2 ans je porte une pr\u00e9sentation dans ma poche qui affirme l\u2019id\u00e9e<\/li>\n<\/ol>\n<p>&#8211;\u00a0des articles \u00e0 grande rotation<br \/>\n&#8211; pr\u00e9voyant<br \/>\n&#8211;\u00a0stocker de fa\u00e7on d\u00e9centralis\u00e9 et<br \/>\n&#8211; une livraison dans 1 heure<\/p>\n<p>Si je creuse dans mes imaginations et commentaires, j\u2019ai n\u00e9anmoins d\u00e9j\u00e0 dit que les supermarch\u00e9s et les centres commerciaux pourraient devenir des n\u0153uds logistiques dans ces prochaines 10-20 ann\u00e9es. (Lorsque presque ne personne n\u2019entrera dans un centre commerciale)<\/p>\n<p><span style=\"font-size: 12px; line-height: 1.6;\">Moi et beaucoup d\u2019autres ont encaiss\u00e9 un \u00e9cho n\u00e9gatif, plein de m\u00e9pris et des moqueries. Il y a que 4 semaines o\u00f9 j\u2019ai re\u00e7u une r\u00e9action \u00e9crite des experts en logistique dans l\u2019expos\u00e9 GS1 \u00ab\u00a0Vision One Hour\u00a0\u00bb\u00a0:<\/span><\/p>\n<ul>\n<li>\u00ab\u00a0Elocution difficile a comprendre et sujet un peu trop irr\u00e9aliste\u00a0\u00bb<\/li>\n<li>\u00ab\u00a0c\u2019est qu\u2019une r\u00eaverie \u00bb<\/li>\n<\/ul>\n<p>Bien s\u00fbr il y avait aussi d\u2019autres commentaires, mais \u00e7a fait simplement du mal de voir des experts parcourir le monde avec les yeux ferm\u00e9s-\u00a0 faisant ces commentaires.<\/p>\n<p>Si Amazon arrive \u00e0 faire ce changement comme communiqu\u00e9, le monde commercial r\u00e9sidentiel devrait enfin le comprendre<\/p>\n<h4><strong>Le consommateur ne va plus chercher la marchandise, la marchandise est remise aux consommateurs \u2013 rapidement, confortablement et \u00e0 un prix avantageux.\u00a0<\/strong><\/h4>\n<p>Est-ce que vous avez d\u00e9j\u00e0 pens\u00e9 \u00e0 combien de temps vous investissez dans vos achats\u00a0?<\/p>\n<p>Si vous n\u2019habitez pas dans le m\u00eame b\u00e2timent o\u00f9 se trouve une filiale Migros, ce sont au moins 30-60 minutes par achat.\u00a0 Imaginez que vous pouvez utiliser ce temps pour d\u2019autre chose pour un prix de CHF 8.- par commande ou un prix forfaitaire annuel de 300.-. Ne serait-il pas tentant d\u2019\u00e9conomiser beaucoup de temps, environ 50 heures, en se laissant remettre vos commandes\u00a0?<\/p>\n<p>Et encore une fois j\u2019entends d\u00e9j\u00e0 des voix qui disent \u00ab\u00a0mail c\u2019est fou, je ne vais jamais faire cela\u00a0\u00bb<\/p>\n<p>Et je vous r\u00e9pondra que oui, vous allez peut \u00eatre pas utiliser ce service, mais certainement vos enfants\u00a0et moi.\u00a0 Nous donc attendons avec beaucoup d\u2019impatience les premi\u00e8res essais de\u00a0<a class=\"link_extern\" href=\"https:\/\/www.leshop.ch\/fr\/supermarket\/home\" target=\"_blank\" rel=\"noopener\">Migros LeShop<\/a>\u00a0ou\u00a0<a class=\"link_extern\" href=\"https:\/\/www.coopathome.ch\/fr?lang=fr\" target=\"_blank\" rel=\"noopener\">Coop@home<\/a>\u00a0\u00e0 Zurich.. Il y aurait surement des surfaces commerciaux vides.<\/p>\n<p>Et aussi cette chose devrait vous int\u00e9resser\u00a0; Vous vous souvenez aux d\u00e9buts d\u2019Amazon et l\u2019histoire du culte de Longtail\u00a0? Amazon a acc\u00e9l\u00e9r\u00e9 et motiv\u00e9 le marche en ligne Longtail. Au d\u00e9but ils ont exerc\u00e9 le march\u00e9 Longtail eux m\u00eames et aujourd\u2019hui\u00a0?- Amazon est devenu le symbole de Shorttail, alors les articles \u00e0 haute rotation &#8211; 20 % en stock qui font 80 % du chiffre d\u2019affaires.<\/p>\n<p>Un conseil de lecture sur ce sujet :\u00a0<a class=\"link_extern\" href=\"http:\/\/www.exlibris.ch\/de\/buecher-buch\/english-books\/perry-marshall\/80-20-sales-and-marketing\/id\/9781599185057\" target=\"_blank\" rel=\"noopener\">Perry Marshall &#8211; 80\/20 Sales and Marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u2019ai \u00e9t\u00e9 \u00e9tonn\u00e9 par l\u2019annonce<\/p>\n","protected":false},"author":1498,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-7393","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon goes stationnaire - la v\u00e9rit\u00e9 - HANDELSVERBAND. swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon goes stationnaire - la v\u00e9rit\u00e9 - HANDELSVERBAND. swiss\" \/>\n<meta property=\"og:description\" content=\"J\u2019ai \u00e9t\u00e9 \u00e9tonn\u00e9 par l\u2019annonce\" \/>\n<meta property=\"og:url\" content=\"https:\/\/handelsverband.swiss\/fr\/amazon-goes-stationnaire-la-verite\/\" \/>\n<meta property=\"og:site_name\" content=\"HANDELSVERBAND. swiss\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-18T09:57:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-14T08:34:06+00:00\" \/>\n<meta name=\"author\" content=\"p.kessler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"p.kessler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/amazon-goes-stationnaire-la-verite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/fr\\\/amazon-goes-stationnaire-la-verite\\\/\"},\"author\":{\"name\":\"p.kessler\",\"@id\":\"https:\\\/\\\/handelsverband.swiss\\\/#\\\/schema\\\/person\\\/e8f3135c4f1e7c7f245b829856647534\"},\"headline\":\"Amazon goes stationnaire &#8211; 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