B2B Trend Report 2025 von Shopware
Shopware has now released the B2B Trend Report 2025 together with 11 of its partners. This report is specifically designed for companies looking to tackle complex B2B challenges this year and achieve sustainable growth.
E-commerce is undergoing radical change, bringing with it new challenges and opportunities. There are clear differences to the B2C market, particularly in the B2B sector: While B2C focuses on simple customer journeys, B2B companies face lengthy decision-making processes, complex products, and intricate business operations. In B2B, decision paths are often longer, investment sums are usually higher and products and services often require more explanation – the requirements for personalization and efficiency are particularly high overall. This phenomenon can be described as complex commerce. It is characterized by the combination of innovative technology, consistent personalization and maximum efficiency and sets new standards in digital commerce.
In order to determine the key developments in B2B e-commerce for 2025, extensive research was carried out and the most important findings from recognized analyst studies and renowned e-commerce sources were compiled. From this, 12 global trends were identified, which were validated and further sharpened through surveys with international e-commerce experts and specifically with partners from Germany, Austria and Switzerland. The result: eight key topics that respondents rated as particularly relevant for the B2B sector – strategies that are inspiring and can already be implemented in practice.
These topics give you an insight into current developments in B2B commerce and provide important approaches for a future-proof corporate strategy. The B2B Trend Report 2025 highlights how companies can leverage these challenges to drive growth and turn complexity into sustainable success. You will also learn from practical examples from partners and customers and benefit from valuable tips and best practices.
The report includes:
- 8 key trends shaping B2B commerce in 2025
- Checklist: Identifying optimization potential
- Cheat sheet for sustainable B2B success
- Future outlook: What will matter beyond 2025
In addition to Shopware as the publisher, 11 partners contributed their expertise to the report: intoCommerce, AGIQON, webwirkung, onacy, NETFORMIC, pixolith, dotfly., incentro, elio, webmatch, and mediawave. “All of these companies are highly experienced in B2B commerce, and their expertise makes the B2B Trend Report an essential guide,” says Stefan Zessel, Vice President Sales Europe.
For more information and to access the B2B Trend Report 2025, visit the following link: Shopware B2B Trend Report.