As a trade mark owner, would you like to know how to achieve supply chain transparency, how digital traceability works and how to quickly identify and combat counterfeits? Our experts will share tips for SMEs and larger companies and answer your questions.

Programme:
11.00 am   Marc Wullschleger, attorney-at-law, President of STOP PIRACY
                    – Welcome
11.05 am    Anne van Berkel Meier, Head of Industry Engagement Healthcare,
.                    GS1 Switzerland
                    – What is ‘GS1 serialisation’?
                    – How can GS1 serialisation be used to quickly identify counterfeits and protect
                       against piracy?
                    – Taking the pharmaceutical sector as an example, how can GS1 serialisation
                       help to optimise processes and improve patient safety?
11.25 am   Helen Pfennig, Director of Sales & Partnerships EMEA, Scantrust SA
                   – What are Secure QR Codes and how do they work?
                   – How can Secure QR Codes be used to identify counterfeits worldwide in real time?
                   – Case studies/best practices: for which products has Scantrust already successfully
                      implemented Secure QR Codes? What specific challenges/customer needs arose?
11.40 am   Q&A session and discussion (exchange of experiences)
12.00 pm   End of the webinar  

on Teams (bilingual German/English)

Target audience:
SMEs and larger companies involved in online trade mark protection, including rights holders andonline monitoring and enforcement services.

The event is organised by STOP PIRACY and SWISSNESS ENFORCEMENT.

Registration
You can register for the event until 10 June 2025 using the registration form. You’ll receive the link to the online Teams meeting after you’ve registered.

Registration form