Article by Dept
Growth used to be a formula. Now it’s a moving target.
When everyone and everything is moving fast, speed is no longer the differentiator it once was. The next year belongs to the organisations that can make decisive choices in uncertain terrain and to the brands that treat technology and creativity as codependent forces. Basically, 2026 belongs to the builders who think like inventors.
In the latest edition of our annual DEPT® Trends Report, we explore how to adopt a growth invention mindset that embraces change as a constant and leverages it as fuel for what comes next.
A peek at what’s inside the trends report…
15 trend-driven insights across branding, culture, AI, commerce, and systems. Strategic takeaways for leaders navigating AI-first markets. Real-world examples from DEPT® work with Mammut, NVIDIA, NIVEA, and more. And a roadmap for turning disruption into opportunity.

