The digital retail landscape is developing rapidly, driven by artificial intelligence (AI) and changing consumer behavior. From the personalization of shopping experiences to the automation of marketing processes and the optimization of the customer journey – the opportunities are enormous, but so are the challenges.

In addition to our traditional physical event (25.06.2025) at Google Switzerland in Zurich, we will also host a webinar in English. At our webinar on June 26, 2025, from 9h30-10h45, you will get exclusive insights from Google experts on the latest developments and tools relevant for Swiss online and omnichannel retailers.

Program:

9:30 AM – Welcome & Introduction

• Brief welcome from HANDELSVERBAND.swiss & Google
• Overview of key e-commerce trends for Swiss retailers

9:35 AM – AI as a Growth Driver in E-Commerce

• Latest AI features in Google Ads (Performance Max, Demand Gen, Smart Bidding)
• Strategic use of Google solutions (Shopping, Search, YouTube)
• Practical examples of AI implementation

10:15 AM – Solid Measurement as a necessary foundation

• Short insight to the importance of measurement as a key lever to build trust and accountability in a digital ecosystem.

10:30 AM – Q&A

• Questions for the Google team regarding the AI and measurement sessions.

10:45 AM – End of Webinar

Register now!