From the personalization of content to the automation of processes and the optimization of campaigns – the possibilities for using artificial intelligence (AI) in marketing are numerous and quite impressive.

In addition to our traditional physical event (20.06.2024) at Google Switzerland in Zurich, we will also host a webinar in English. Experts from Google will update us and show what is relevant for our industry. The following topics are on the agenda this year:

Successful Marketing with AI
AI is revolutionizing marketing and helping companies achieve their goals more effectively. Find out more about Google Ads such as Performance Max, AI-supported search campaigns or Smart Bidding, which support you in creating more effective and efficient marketing campaigns.

Future-Proof Measurement
With the help of AI-supported analysis techniques, marketing activities can be continuously measured, analyzed and optimized. Find out how Google tools can help you react quickly to changes in the market environment and remain competitive.

Program
14h00    Welcome
14h05    Marketing in today’s AI world
14h45    Future-Proof your Measurement
15h15    Q&A
15h25    Closing
15h30    End of the webinar

Register now!