SEO is an established marketing discipline – surrounded by numerous myths. To be organically successful, it is no longer enough to use simple tricks for search engines. But which SEO trends should be followed closely, which practices promise sustainable visibility?

Our Dept Talks Live – brought to you via stream – provide you with three expert opinions on SEO – each from a different perspective: Google names first-hand success factors for your search engine management and Searchmetrics highlights important SEO trends based on data. Dept rounds it all off with an outside-the-box look at organic potential beyond the classic Google search.

17:00 – 17:30 Insights von Google – MARTIN SPLITT, DEVELOPER ADVOCATE WTA, GOOGLE
17:30 – 18:00 Strategic SEO – Navigating the Myths, Pitfalls, and Realities – LILLIAN HAASE, DIRECTOR MARKETING EMEA, SEARCHMETRICS
18:00 – 18:30 Potenziale along the Organic Customer Journey – SIMON GRIESSER, HEAD OF SEO, DEPT

Detailliertes Programm und Anmeldeformular